Stop everything, The Internet: AOL is now Aol. Whether superimposed on a fish or a hand or just some swirly crap, this logo makes the bold statement: We can no longer afford capital letters. [Ad Age]

This is the greatest moment in corporate branding since the Pepsi logo was revealed to be the entire universe. [PostSecret]

It's true: Barack Obama's new logo, to be stamped on all stimulus-funded projects, is "less fascist" than the militaristic New Deal logos of the 1930s. Our Stalinist dictator must present a hippie front!

Thousands of companies large and small have gone under in recent months as the economy has spiraled downward. Here are just a few of the banks, real estate firms, retail outlets, magazines, websites, manufacturing businesses, and restaurant chains that have filed for bankruptcy, been sold off for pennies on the…

The whole concept of "branding" is a vacuous hustle, the majority of the time. You can spend outrageous amounts of money "improving" your "brand" with only vague ideas and doublespeak. Nowhere is this more evident than in "rebranding" and logo redesign and shit like that, that could be accomplished by one guy with a…

Yahoo's stock may be tanking, employees abandoning ship, Carl Icahn divesting his shareholdings, and the company relying on once-hated rival Google to better profit from the site's traffic, but someone on the Sunnyvale campus has been working hard on a new logo! It's got the same jauntily jagged baseline, but…

One of Apple's greatest strengths has always been the clean design and memorable branding of its products. Which makes this logo for its new MobileMe internet service all the more surprising. Why? Because it looks like a Windows knockoff, and it sucks, frankly. Rod Townsend, who wonders if this is "the worst logo in…

The sudden appearance, in millions of browsers, of a new icon for Google was jarring to many users, though the change was slight — a capital "G" replaced by a lowercase "g". An E.E. Cummings-esque affectation? Perhaps, since the change was driven by overworked, underoccupied Google VP Marissa Mayer. She says she …

A day represented by the brands used, starting with 6:35 AM: "Casio. Casio. Casio." [Dear Jane Sample]

Remember the episode where Homer Simpson's face was the logo of a Japanese company? Logólogos applies the logic behind "fish logo + light bulb logo = Homer's face" to real logos. It's catchy and, refreshingly for a web meme, it has pretty pictures.

"The Resistance," which describes itself as a "Christian Group" but, judging by its website, is more of a "Wacko Conspiracy Theory Group," has just launched a boycott of Starbucks. They object to the coffee chain's new retro-style logo, which features a mermaid who wantonly possesses boobies. They "might as well…

Many years ago, the Bush reelection campaign site had a little gadget that allowed users to put their own slogans on Bush campaign signs. This gadget was abused, humorously. No one learns any lessons on the internet, thank god, and now a site created by a Barack Obama supporter allows you to upload any photo you want…

A counterpoint for all you Apple-haters out there: a new study by researchers at Duke University found that "even the briefest exposure to the Apple logo may make you behave more creatively." How did they measure that? By having the subjects list "all of the uses for a brick that they could imagine beyond building a…