[Postcard, dated 1914, via the NYPL archves]

The new book is little and cute and we want!

It may not be necessary for the Internet savvy among us (like everyone reading), but it makes a cute gift for someone like your grandma who doesn't understand the Internet but probably would understand funny captioned cat-photos. In the proposal, the authors assured they wouldn't be "just slapping some lolcats on a page and calling it a book." But that's exactly what they ended up doing! It doesn't matter, though. Because today we LOL'd, and we really needed to. And that is the power of the LOLcats.

Update: On the book's Amazon.com page, we noticed something very weird:

Slate, this is the kind of idea we get at like 4:30 p.m. on a Friday and we think better of before we even finish the email pitch to Blakeley. This is apparently the kind of idea you decide to publish as an actual book so our advice is probably falling on deaf ears.

Excerpted from Time:

You may not realize it, but 4chan has probably touched your life. Possibly inappropriately. 4chan is unusual in several ways. It's extremely large and active; it gets 8.5 million page views a day and 3.3 million visitors a month. Since moot started it in 2003, those visitors have put up 145 million posts. By some metrics, 4chan is the fourth largest bulletin board on the Net.

4chan is also very profane. A phrase from Star Wars comes to mind: It's a wretched hive of scum and villainy. Spammers don't even bother to spam 4chan; Google started searching it only six months ago. But it is the wellspring from which a lot of Internet culture, and hence popular culture, bubbles. In his way, moot is one of the most powerful people on the Web.

The Wall Street Journal's report. Note to Olds: Correct usage is "rickroll," not "Rick Roll," but rickrolling is already over. Stick to LOLcats — those will be around forever.

After appearing on the site, "LOLcats," humorous images of cats with loud text beneath them in a fake language called "LOLspeak", stormed the Web last year. (For example, instead of saying "hello," the cats would say "oh hai.") Another phrase "So I herd u like mudkips," a reference to a sea creature from the popular animated show "Pokémon," spawned thousands of tribute videos on YouTube. 4chan.org began as a simple message board with pictures and text. It was started by Christopher Poole in his Long Island bedroom in 2003 when he was 15 years old. Since then it has grown to more than 3 million monthly users, according to Mr. Poole.

One of the site's most popular memes is an online bait-and-switch known as the "Rick Roll."

Photo: Josh Zubkoff

For each time you did the following in the last thirty days:

1 point

• Asked for a digg
• Added someone on Facebook the day you met them
• Visited MySpace
• IMed someone asking who they are
• Messaged someone on a site like Facebook when you could have called or e-mailed
• Used a "Sent from my Blackberry/iPhone/etc." e-mail signature
• Discussed an Apple rumor
• Made a joke about fonts

2 points

• Commented on a blog just to say you liked or hated something
• Posted a Craigslist missed connection
• Used MySpace
• Submitted your own blog post to Digg
• Asked someone to blog you
• Added to a Wikipedia talk page
• Bought a Threadless T-shirt

3 points

• Told a personal story in a Yelp review
• Used Tumblr
• Gave a bad review on Amazon to a book written over thirty years ago
• Added a celebrity on Facebook
• Made a YouTube response video
• Twittered about your blog
• Got fake-married on Facebook
• Friended someone on MySpace, LinkedIn, Friendster, or Yahoo 360
• Asked anyone to tag anything

4 points

• Invited someone to add their photo to a Flickr group
• Invited someone to a Facebook app
• Vlogged
• Made a Facebook event that wasn't really an event
• Blogged about dealing with someone in the service industry
• E-mailed a press release
• Wrote "why do I care" in a blog comment

Death Round: 20 points

• Sent an unneeded "reply to all"
• Sold someone's contact info
• Played Second Life
• Rickrolled someone
• Reviewed your own book on Amazon
• Complained that someone reblogged a third party's content without crediting you for finding it first
• Said the word "microcelebrity"
• Invited your whole address book to something
• Talked like a LOLcat in real life

Results
0-10: Get the hell off my blog. But first digg my story.
11-15: You must feel great about yourself. Add twenty points for taking the quiz.
16-25: Very mediocre. Why are you reading this on your Playstation? Go play GTA IV.
26-40: All your Tumblr posts are stolen from other people's blogs. Your Twitters are about Twitter. But somehow all the YouTube clips you IM me are two years old.
41+: All my base are belong to you. Oh god, you probably laughed at that. You can haz the finger, jackass.

Picture: A very funny College Humor article. Before you go, I was serious about the digg.

1. Start the right kind of blog.

Your personal blog isn't good enough. Book deals for personal, story-telling blogs fizzled out a few years ago. There's just too much research for the publisher and no guarantee of mass appeal. The latest book deals look more like movie deals: A conceptual hook will draw people in even if some of the jokes fall flat. There are three kinds of blogs that recently got deals:

A. Whimsical Recognizable Aspects Of Everyday Life
Examples: Stuff White People Like, Postcards From Yo Momma
Likable, easy-to-understand blogs with a regular format. The title explains the whole concept. Make an idea you can explain in one short sentence. It's easy to market, easy to remember, easy to get blogged.
Suggestions: Ideas I Had In The Shower; Things My Kids Said

B. Unique Life Story That's Actually Many Short Stories
Example: The Secret Diary Of Steve Jobs
This is very tough, and I don't personally recommend it. You must either be a famous or extraordinary person or impersonate one. But you have to be a great writer too — there are two sites full of terrible spoof blogs.
Suggestions: Fake Obama; How I Was Actually Raised By Wolves

C. Tiny Works Of Art
Examples: Indexed, Barack Obama Is Your New Bicycle, I Can Has Cheezburger
The perfect grist for a coffee-table or "tiny" book. "Indexed" is just little jokes in the form of graphs, "Cheezburger" is of course photos with captions, and "Obama" is simply random slogans about how much the presidential candidate is a cool guy, kind of like "Chuck Norris Facts" (which also got a book deal). Again, stick to one format and fully explore it. If doing the same thing over and over wasn't a path to success, you'd never hear of Jackson Pollock or Dilbert.
Suggestions:

2. Discover yourself.
After a couple of weeks, you should have enough material to start spreading your blog around. Don't just wait to get discovered, but don't overmarket yourself. Put a copy of your blog on Tumblr and LiveJournal for readers that wouldn't otherwise follow you. (Since I started reading Tumblr blogs I find myself checking other blogs less.) Start following other people on those sites, which is less crass than commenting on normal blogs and putting your URL in your signature.
If your blog catches on there, you can start submitting to bigger blogs. But you might want to have a friend do it. I have a few regular tipsters who point me to good blogs by their friends. I'm more likely to follow their leads than someone self-promoting. Still, a well-written e-mail to Gawker's tipline might get you a mention. Same goes for Boing Boing. By that point linkbloggers like Jason Kottke and Rex Sorgatz will notice you if you're worthy.
If you do self-promote and no one picks it up, start over. (If you're reading this article, you're not in it for the love.)
Meanwhile back on your blog, don't stop writing. I stupidly gave up on my blog Bad Idea A Day just when people started to notice it. Now I'm restarting and I have to earn my readership from scratch. Also, have an about page so you're ready for Step 3.

3. Ask to meet an agent.
If your idea is wildly successful but no agent has called, find Kate Lee. The agent (who doesn't have an easily googleable home page) was profiled in the New Yorker in 2004 when blog book deals were still novel. Though Gawker didn't think the trend would stick, Lee kept selling blogger books. Last year she sold blogger Rachel Sklar's Jew-ish; this week she sold Postcards From Yo Momma, written by Jessica Grose of Jezebel and Gawker alum Doree Shafrir.
Of course you could talk to other agents; White People was sold by William Morris's Erin Malone.

So did it work? If not, try again. If so, go to hell you lucky bastard. I'll be spitting at you during your reading, next to the guy from White Whine.

This 19th-century painting of foxhounds in repose, probably after a hunt, is an early take on the "basket of kittens" motif. It is by John Emms, titled "Foxhounds and a Hunt Terrier on a Bench." Note the themes: multiple domesticated animals lying around looking cute.

Around the turn of the century, cats were deemed cuter than dogs—possibly a response to a more industrialized society where dogs were not as necesssary.

Eventually, this theme evolved (or devolved, depending how you look at it) into the LOLCats we know and love today.

Thank goodness.

I know that blog readers love to hear the inside skinny on agent stuff. So how does an agent know that an auction might potentially unfold?

Easy. When a manuscript is sent out, some editors will take a look right away (especially those editors who know me and have had the experience of submissions from me moving fast). They tend to get on it quickly.

And if they like what they see, they email or call almost immediately to say that they love what they are reading and that they are either going to finish soon (like over the weekend) and get second reads or they are already doing so. They want me to keep them abreast of any new information regarding the project (as in other interest, an impending offer, etc.)

When this kind of communication happens from more than one house (and it has to be different houses because in-house imprints can't bid against each other), then the agent knows it's shaking. The project has it going on and an auction might unfold.

Now, that doesn't always happen. Sometimes multiple editors from different houses show interest and those editors aren't able to get the support to buy (support being other readers who love it as much as they do or an editorial director or publisher on board). And yes, I have had that happen.

But when there is a lot of interest early on, it usually means multiple offers and the agent has time to get her deal game plan in place. [Pub Rants]

OVERVIEW: WTF Is Going On?

We don’t envision [the book] as a simple recompiling of images from the website, but rather a supplement to the site… Instead of just slapping some lolcats on a page and calling it a book, ICHC proposes a more adademic approach, hosted by Professor Happycat, [who] will show the reader the finer points of ICHC’s most popular memes.

Each page will include an official lolcat definition of the meme along with pronunciation and examples of real life lolspeak situations (i.e. iz u reddy for mah lolcat book?)