Remember when people aspired to be magazine editors? So archaic. Editing a magazine has become pedestrian. Now one must be a magabrand curator, lording over an entire stable of loosely related titles that make up your own media mini-empire. Why should Anna Wintour settle for editing Vogue when she could become the…
Did you know that BlackBook magazine has a blog called "Into the Black"? No? Well, why would you? We only noticed it because of their current stunt—now that prostituting their editorial intern has gone so well, they've got a marketing intern on offer. But what else is on this blog?
How in the name of all that is magabranding and holy can Details put Kevin Federline on its cover FOR THE SECOND TIME? (The first was all the way back in March, 2005: "the second-worst selling issue of the year," says WWD.) Do not understand! [Memo Pad]
Don't tell Esquire editor-in-chief David Granger that the concept of "magabrands"—magazines that have "extended" their "brands" to new media, old media and non-media"—is out-of-control bankrupt. Esquire North is the magazine's sprawling Harlem three-level condo on Central Park North; each room and everything in it was…
Former White House spokesbot Tony Snow will be the keynote speaker at the American Magazine Conference in Boca Raton, Florida at the end of the month. Men's Health editor David Zinczenko, the AMC 2007 chairman, is super jazzed about it. But should he be? Former keynote speakers included former President Bill Clinton,…
