I really don't understand how you couldn't make money on a bridal magazine. Your readers only get them for a year (unless they've gone way overboard) and then you can start recycling content (with some new pictures and up to date references). The only work to be done is selling ad space.
@rmric0.wedding.photographer.and.manny: because the demo is so directly targeted (as in: I just got proposed to! I need to plan a huge wedding! Where do I start? What do I do?) the advertising in these mags was huge! and at top rates. Sorta like a mag for people who just won a million dollars and had never heard of a retail store.
@manchops: Shouldn't then the magazine just become more targeted in region? So the ads could coordinate with the content, like New York Mag. You do a few editions, have local affiliates, etc.
Im here all week Time Inc, whatever you need from me.
@ArtfulSlinger: You're right, and that's probably what's happening. Local mags and newspapers always do special wedding supplements and are teaming with all those tuxedo rental, caterer kinda ads. Face it, the big glossy wedding mags were basic nuptial porn. Hard to afford these days...
@manchops: Not only that not at all helpful compared to the blogs. There are hundreds of blogs just focused on printed collateral, let alone dresses, decor, rings, etc.
@ArtfulSlinger: basically the demo got younger, like all the demos, and use the internet. I've been in magazines for a dozen years and could never believe how they just sat back and let this happen.
Another piece of the straight marriage industrial complex's soul: ripped to shreds! Now our lady partners will have to consult gay blogs to see which napkins are hot this season.
Naturally the horrible murders in the Philippines dwarfs anything else in this post--the enormity of the evil is staggering. But to deal with what my mind can wrap itself around, does anyone else remember when companies--even magazine companies--had sufficient humanity to wait until after the holidays to do layoffs? Now the objective is just to get 'em off the expense side before the new budget kicks in. I always wonder how the executioner executives can watch or read A Christmas Carol unironically.
@TheBusinessGuy: I would argue that it is still before the holidays. After what date would you no longer lay people off? November 1? Labor Day? Yeah, laying someone off on December 15 is kinda prickish, but lets get a handle on extending the holidays t0 over 15% of the year.
On the bright side, at least they were laid off before they did their shopping. In a way, it's probably better than being laid off on January 10. Not that being laid off anytime doesn't suck.
@Pesti-Esti: I think laying someone off two days before Thanksgiving is dickish. What should be the cutoff? In the old days, it was usually November 1.
God, such bad decisions. Tara Reid?? Why? How many men are still interested in wanking off to her as opposed to being curious about what a nude body looks like with bad scarring from some shitty plastic surgeon/butcher's work ?
And Jimmy Jellinek?? Really?? They hired the EIC of Maxim which represents everything Playboy stands against. Why? Simply because there's semi-nekkid chix in Maxim so that should, uh, translate well to this other nudie mag ova here, right bro? This was a seriously bad move. Jimmy Jellinek belongs on Askmen.com, an unfunny, dull, boring online shithole for stupid men who think they're badasses for making a rape joke or saying "I'd tap that ass so hard." about some unfortunate starlet. If Playboy really wanted to be taken seriously as a mag for fairly smart guys who like a little T&A with their music critiques and their pro-marijuana legal analyses, they should have hired someone from the New Yorker. If you don't understand your own brand, how can you expect the market to do so?
...which is a little sad, since this last issue of Playboy may be the best one I've seen from them. Pretty girls, new fiction by Nabokov, and full-page cartoons by Gahan Wilson, which is something no other magazine does anymore (granted, not all the cartoons are great). It's a cliche to say that you read that magazine "for the articles," but honestly, that's kind of the only reason left now that you can see as much nudity as you want on the internet.
@Perhaps Not: Ohhh, this is like the prolonged last hurrah of an aging drag queen. Every time you think it's finally over, she comes back with yet another surprise, something fresh and innovative, something intelligent and poignant all at once. Only it doesn't last. I remember when they had a great pictorial of Shannen Doherty with some beautiful underwater shots that were nothing sort of poetic. I thought they had finally rid themselves of the Steven Wayda school of cheap, gaudy, fuschia-lit, 80s-rut lechy cheese. But no. They similarly disappointed with their fiction after the Guts high point from Chuck Palahniuk. Yeah, this is sad.
@Wrapitup: Drag queens and Playboy in the same comment? I salute you, sir. Yeah, it really is like that, though. This month it's Nabokov's final novella with Sasha Grey as Lolita and a fantastic art photo spread in which the girls actually look like they're having fun; next month it's Tara Reid, an interview with Puff Daddy, and a pictorial history of the bunny outfit. If you want to know what's wrong with the magazine, look at any of their centerfold spreads. There's a fine line between "Wow, nobody has skin like that!" and "Seriously, dude, nobody has skin like that."
@Perhaps Not: Thank you, I appreciate it. Everything you said is true except for the fact that I am female. And your last sentence needs to be engraved on the walls of digital artists everywhere.
I just pulled a chicken from the the freezer for dinner tomorrow night. Every year friends and I raise chickens in the summer. And then in the fall, after 3 months of living a life of grass-scratching and grub eating the chickens are killed, dipped, plucked and gutted. I would like to think that it was a happy life, but I don't know, I am not a chicken.
We dressed the chickens two weeks ago. That day dawned bright and beautiful. Cool, but not too cold. And later, warm, but not too hot. It was the kind of day that fooled the honeybees into coming out of their hives one last time before winter, only to learn one of lifes lessons: there is no nectar on a dead chicken carcass.
Today is a completely different kind of day. My patch of earth is covered in the slate grey of late November. It's the kind of day that reminds you that winter is coming. On days like this I often wonder what it is like to be an editor at media-centered gossip blog. Did they spend the last three months living the chicken life, scratching at the grass and eating the grubs that city life has to offer? Are they doing what they can to prepare for winter? Do they even know that winter is coming? Does Hamilton Nolan want one of my chickens?
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I mean, seriously! Start submitting the mag titles now, this could SAVE the whole industry!
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Im here all week Time Inc, whatever you need from me.
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On the bright side, at least they were laid off before they did their shopping. In a way, it's probably better than being laid off on January 10. Not that being laid off anytime doesn't suck.
11/24/09
#tips
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#tips
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And Jimmy Jellinek?? Really?? They hired the EIC of Maxim which represents everything Playboy stands against. Why? Simply because there's semi-nekkid chix in Maxim so that should, uh, translate well to this other nudie mag ova here, right bro? This was a seriously bad move. Jimmy Jellinek belongs on Askmen.com, an unfunny, dull, boring online shithole for stupid men who think they're badasses for making a rape joke or saying "I'd tap that ass so hard." about some unfortunate starlet. If Playboy really wanted to be taken seriously as a mag for fairly smart guys who like a little T&A with their music critiques and their pro-marijuana legal analyses, they should have hired someone from the New Yorker. If you don't understand your own brand, how can you expect the market to do so?
11/24/09
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Thank Gawd (to use Flyntian orthography) that Hustler is "above" all that.
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/someone had to
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11/23/09
We dressed the chickens two weeks ago. That day dawned bright and beautiful. Cool, but not too cold. And later, warm, but not too hot. It was the kind of day that fooled the honeybees into coming out of their hives one last time before winter, only to learn one of lifes lessons: there is no nectar on a dead chicken carcass.
Today is a completely different kind of day. My patch of earth is covered in the slate grey of late November. It's the kind of day that reminds you that winter is coming. On days like this I often wonder what it is like to be an editor at media-centered gossip blog. Did they spend the last three months living the chicken life, scratching at the grass and eating the grubs that city life has to offer? Are they doing what they can to prepare for winter? Do they even know that winter is coming? Does Hamilton Nolan want one of my chickens?
11/23/09
11/24/09