The Wall Street Journal reports that in-flight magazines are still profitable. A British company, Ink Publishing, now runs 40 airline mags in 17 countries, made $4m last year doing it and are on target to make a similar amount this year while everyone else tanks. The reasons are pretty straightforward:

You have very few places with such a captive audience," says Tony Cervone, chief communications officer at United Airlines. Even with seat-back entertainment and wireless Internet service becoming standard, he says, passengers must unplug during take-off and landing.

Advertisers like that and pay lots of money because they feel strongly that if people see Keira Knightley or Mikhail Gorbachev wielding their products in a nice magazine picture we'll all go and buy stuff.

POLITICO EXPOZAY: Our archnemesis Martha Stewart('s magazine, Martha Stewart Living, along with several other home decorating magazines) is involved in a scheme to "decorate" various rooms in the US State Department building. In bed with the warmongers, eh Martha? Why don't you just go over to Afghanistan and start kicking over mud huts one by one, yourself? Eh? We dare you to respond. Dare you!


Hey, that breakthrough new "iTunes for magazines" online magazine store thing that the world has been waiting for is close to happening, and Conde Nast, Hearst, and Time Inc. will all put their magazines in there, so you can buy them, on the internet. I am "going rogue" and saying that not too many people outside the magazine industry will care about this, at all.


Keith Kelly has this short week's layoff tallies, so far: 25 at Time Inc., some of whom we mentioned yesterday, and the prospect of up to 100 layoffs coming to Playboy following their deal to outsource non-editorial duties to AMI. Also, nearly 80 edit layoffs at the Toronto Star. This holiday season is shaping up to be just as merry as last year's, for the media!


The Denver Post and the Dallas Morning News are reportedly considering joining the Search Engine Media Wars and pulling their content off of Google. This would have an even more minimal impact than if News Corp. does it, so no biggie.

The mag's closure will come with about nine layoffs. Its final issue hits newsstands on Dec. 25, and will be there through March. InStyle will continue to publish other similar types of spinoffs (i.e. InStyle Hair), but no mas for the weddings.

Conde Nast folded Elegant Bride and Modern Bride last month, and its flagship Brides is having problems of its own.

Condolences to the layoff victims.

A tipster tells us that three assistant managing editors have been laid off at Fortune magazine, presumably as part of the ongoing companywide Time Inc. layoffs. Mediaite confirms that the company did do a round of layoffs today. If you have more details, email us.
UPDATE: We hear five staffers were laid off at SI.com: Two associate producers, a copy editor, a producer, and a production editor, according to our tipster.


Gary Weiss got a peek at a BusinessWeek corporate post-layoff memo, in which the people not fired are referred to as "Individuals ineligible or not selected for inclusion in the restructuring program." Well. How Bloombergian.


Dave Eggers continues to save print! This time by producing a $16, 300-page "newspaper" with content "ranging from Stephen King's reporting on the World Series to explanatory graphics on subjects as diverse as the conflict in eastern Congo and how to make the perfect bowl of ramen." The whole thing sounds great. Except, of course, this six-month long niche literary project has absolutely nothing to do with newspapers or with the continued viability of print, which is dying as a mass medium, naturally, due to its obvious limitations.


From Roy Greenslade: "Twelve journalists were among 46 people murdered yesterday in the Philippines in what is thought to be the greatest loss of life by news media in a single day. Several of the victims were beheaded or mutilated in the massacre carried out by a huge force of gunmen."

In addition to (some of) Playboy, AMI has the National Enquirer, Star, and zombie RadarOnline. And then a bunch of muscle magazines! Perfectly capturing America's true, vapid obsessions with unattainable celebrity, unattainable sex, and unattainable bodies, all under one roof. As for Playboy, they say that the money they'll save with this deal will let them bring a touch of class back to the ol' cover page:

Though Mr. Jellinek said buzz-generating covers need not be costly, citing a recent cover with "Simpsons" cartoon star Marge, Mr. Flanders said freeing up cash for celebrity pictorials is a chief aim of the deal. Actress Tara Reid will pose nude for the first time in the combined January/February issue.

A bargain at any price.

Carl Kasell, the NPR newscaster known for saying things in that voice of his, is retiring from the morning newscast (but continuing to appear on Wait Wait Don't Tell Me). "The biggest change in his life may be not having to wake up at 1:05 in the morning in order to be ready for the network's 5 a.m. ET newscast." NPR has been literally trying to kill beloved newscaster Carl Kasell, all these years.


Not to get back on this subject again (please), but a tipster tells us there are still more AP layoffs going down, today: "one biz writer in nyc who was on vacation last week. two people in los angeles," our tipster says. We are hoping and assuming these are just leftovers that didn't get done last week.


James O'Shea was a Chicago Tribune editor who got pushed out as the entire company went to hell. Now he's starting up a rival Chicago news organization. But when the NYT asks him about all the BEEF he must have he says, "No, I don't have any interest in any of that." Ridiculous! On the internet, "news" is just a code word for BEEF. You will learn this soon enough, Mr. O'Shea.


What's this, one guy writing in True Slant defends the continued existence on earth and in our daily newspapers of NYT nature writer and most annoying essayist in the US of A Verlyn Klinkenborg? No. He is indefensible.

In this manner, the listicle is not a depressing instance of pandering but a nourishing expression of a natural and elemental part of human culture. Or at least that's what you can put on your Maggies entry. Here's how Eco (pictured) put it in Der Spiegel:

The list is the origin of culture... What does culture want? To make infinity comprehensible. It also wants to create order — not always, but often. And how, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists, through catalogs, through collections in museums and through encyclopedias and dictionaries.

Making "infinity comprehensible" means, basically, facing up to our own mortality:

We have a limit, a very discouraging, humiliating limit: death. That's why we like all the things that we assume have no limits and, therefore, no end. It's a way of escaping thoughts about death. We like lists because we don't want to die.

This is why lists have been popular from "primitive cultures" to the Middle Ages to the Renaissance, Baroque and postmodern periods.

So, to summarize:

• Lists connect us with our ancestors.
  
• Lists connect us with culture.
  
• Lists make infinity comprehensible.
  
• Lists help us ignore death.
  
• Buy cranberries.
  
• Order turkey.
  
• Take out the garbage.

Sorry, got immortaldistracted there for a second.

A "long-standing editorial feud" between a left-wing German paper and the right-wing paper Bild has culminated in the left-wing paper commissioning a huge artwork on the side of a building showing "Bild boss Kai Diekmann spreading his legs as his mighty manhood stretches across five storeys before the tip turns into a rearing cobra." If this isn't an idea that would suit Col Allan, we don't know what is. [Sexxxy pics]


A high school paper outside of Chicago wanted to publish some stories about students smokin and drinkin' and makin' babies, so the school spiked the issue, and now it's national news. The takeaway here is that the only thing dumber than school papers (I served on two!) is the reaction of school administrators to school papers.


Chris Roush has the latest updates on who's staying and who's going at BusinessWeek.


TVNewser says that Good Morning America staffers are wondering whether potential new GMA host George Stephanopoulos has the morning chops to pull of the big fluff interviews that would go along with job. Or will he be worried that it will undermine his fancy (alleged) "credibility" on his Sunday show? Let's be honest: With that hair, George Stephanopoulos was made for fluff. Also he is not a "journalist," so who cares?

When Bloomberg bought BW last month, expectations were grim—one preliminary report said that Bloomberg was planning to lay off the entire staff. Insiders told us at the time that was "nuts," (which it was), and made vague sounds about not being able to tell how many layoffs would be necessary.

Which was at least mildly hopeful! But the signs were pretty clear: BW's editor left immediately, Bloomberg started canning the magazine's celebrity columnists, and began the early stages of the layoffs on Monday. An internal memo at the time promised "a meeting (in person or by telephone) to learn next steps." Staffers got that yesterday. And 130 of them are gone, including many high-level writers, editors, and some of the mag's most visible columnists:

Most of the columnists were let go, including Inside Wall Street writer Gene Marcial, Media Centric columnist Jon Fine, tech columnist Steve Wildstrom, the longtime Business Outlook columnist Jim Cooper and tech writer Steve Baker, a 23-year veteran.

When you work for the media these days and your first instinct is that the future is dark, you're probably right.
[More on BW layoffs here]

That's what this recent Financial Times profile of the Vice empire tries to grasp. It starts by looking at Vice's lavish, quarter-million dollar Halloween party and asking the very good questions: "$250,000!? Wha—-huh!? Where did they get all this money?" Here's where: Vice increased its revenue from $45-64 million in 2008 alone. Turns out it's all about what you DO AND DON'T, and we had a foul-mouthed former Vice intern annotate the various tips and tricks contained in the FT piece that you, too, can use to build a successful alternative magazine/media empire.

DO: Become an Ad Agency

With Virtue, [Vice's in-house ad agency] the business has become a one-stop shop for youth branding. At the same time as charging premiums for advertising in its own pages, the company produces video content, photoshoots and other work for less than more established advertising agencies thanks to its network of 4,000 freelance creatives from around the world.

4,000 freelance creatives! In addition to the magazine, website, Viacom-backed online video channel, record label, book publishing house, film studio and London pub (!), Vice should think about opening a chain of over-priced coffeshops to give those freelancers somewhere to park their Macbooks.

DON'T: Be Corporate

The company has always been marked by an anti-establishment approach that has infused its editorial and business approach. Only now, for example, is the company starting to create hierarchies and line managers.

Fuck hierarchies. The only thing a hierarchy is good for is to give you something to fuck your way to the top of. Line managers, though, I can deal with; just depends on what kinds of "lines" they're managing, if you catch my drift...

DO: Have an "incredibly sophisticated" audience that gets why you work "with brands and for brands"

"Since day one, we have worked with brands and for brands," explains an unapologetic Mr Simon. "We are completely transparent in what we do. Never in any of our communications will we find a cheeky way to get one over on our audience. The audience is incredibly sophisticated."

Here's how sophisticated Vice's audience is: One time, I met this girl at the Charleston and I told her I was interning for Vice. And she's like "Cool, let's go back to my place fuck." So, we go back to her place, she puts on some Finnish electronica, then calls up her ex-boyfriend and asks him if he wants to come over and have a three-way with a dude who works at Vice. He said no fucking way. But still, she was totally into it!

DON'T: Let Sketchers Advertise in Your Magazine

But while Vice's reach is global, it remains targeted at a large niche and advertisers are required to fit with this brand image. For example, it has rejected advertisers, such as footwear giant Sketchers, when they have not fit with its image.

I believe it was the great philosopher Plato who once said: "There's just something about Sketchers that screams, 'I am poor.'" Seriously, Sketchers put the "S" in "Trailer TraSh".

DO: Think Big

"We can produce better content than is on TV for pennies in the dollar and put it on phones and TV," says Mr Smith. "Eventually when we get to 25m unique [users] and have all the biggest brands in the world underwriting it, we go to Google and say, ‘If you turn on the jets we'll be the biggest network in the world and overtake MTV'."

Imagine that: It'll be like a hipster Tower of Babel, bringing together all the slightly-differing types of hipsters from all over the world and uniting them in a glorious three-day outdoor indie music festival. We'll call it: The Dell Celebration of Universal Brotherhood.

We have two separate (unconfirmed) staff change rumors today, from tipsters. First, at SI:

At the ever-shrinking Sports Illustrated, the magazine's #2, exec ed. Mike Bevans, has privately announced that he'll be among the staffers taking a buyout. This marks the second Time Inc. purge in a row that M.E. Terry [McDonell]. has lost his aide de camp: last year it was David Bauer.

Second, we hear that the New York Post has replaced veteran police reporter Phil Messing with relative rookie Kirsten Fleming. Indeed, Messing's byline does not show up in a search since last month. Out tipster says, "The fear, of course, is that the writing is on the wall for Phil who is one of the more reliable and experienced police reporters in the city. He's old school. But the Post is rumored to be wanting to get rid of 10 to 15 reporters so everyone over there is worrying that their heads are on the chopping block." If you know more, email us.
UPDATE: Actually, another search for just Messing's last name turns up lots of recent bylines, so he's still hard at work, for now.


Oh Anthony Kennedy went on and on about how his office's demand to pre-approve his quotes in a school paper was misunderstood, but now the WSJ says he did the same thing once at GWU. Whatever. Just don't outlaw abortion.


There used to be a dozen analysts covering newspaper companies for Wall Street. How many are there now? Not so many! Now it's just Rick Edmonds, a dude who works for Poynter, trying to figure out how bad the newspaper apocalypse is. "My conservative estimate is that there is $1.6 billion newspapers used to spend annually on reporting and editing that they don't anymore." Journalism! Related: An incredible graph about magazines, and the money they are no longer making.


BusinessWeek media reporter Jon Fine (a good reporter!), currently on a months-long round-the-world vacation with his wealthy wife Laurel Touby, announces on Twitter that new BW owners Bloomberg have laid him off. One thing he can take solace in: His months-long, round-the-world vacation.

The Apple Tablet has been something of a holy grail for gadget fiends. Now print publishers are enlisting in the cause with just as much fervor. Condé Nast's plan, as described by company execs to Peter Kafka of All Things D: Port Wired to Apple's tablet by mid-2010, followed later by all 17 other titles. By using a special digital format now under development by Adobe — which makes the publishing software that Condé and most other magazine publishers use — Condé also hopes to gain compatibility with tablet and other touch-screen devices made by Hewlett Packard and others.

Jobs should be flattered that such a high-profile publisher is chomping at the bit to get onto his new gizmo. Condé joins New York Times editor Bill Keller in talking up Apple's device; News Corp. chairman Rupert Murdoch is another recent print-media convert to the tablet religion.

Condé, clearly eager, should keep its enthusiasm in check. The company has closed six magazines and slashed budgets 25 percent at its remaining titles this year, setting off a wave of layoffs. It's doubtful that even Steve Jobs can come up with a silver bullet to rescue businesses that have spent many years squandering past digital opportunities. Especially if the company rushes too quickly and turns out a slapdash tablet product that burns its readers on the format forever.

(Photo illustration by Photo Giddy on Flickr)

Ha, the fake Onion News Network has hired yet another real TV journalist, Suzanne Sena of Fox News (joke). Laugh now; they could totally get Lou Dobbs, if they tried.


Keith Kelly says the bulk of Time Inc's editorial layoffs could come next week—as many as 90 at the company's biggest magazines, to make up for the non-outpouring of buyout volunteers. So next week should be as sunny as this week, in media land!


A new study "finds that 74% of adults — nearly 171 million — in the United States read a newspaper in print or online during the past week." This is presented as a positive sign for newspapers. Left unsaid is the fact that 68% of those readers were reading "Family Circus."


Popular hero NY1 newsman Pat Kiernan informs us of this breaking trivia-related development:

For almost two years now, fans of World Series of Pop Culture have been asking me "when is the show coming back?" Since VH1 has set its priorities elsewhere, the short term answer is "I don't know." I'll keep trying.

In the meantime, my love of Pop Culture trivia can be suppressed no longer. Each weekday at 11:30 am ET I'll tweet a question at @patkiernan. I'll post it on the website at the same time at www.patspapers.com/trivia

It's tough to run a true trivia competition online because everybody can just Google the answers. But for those who respond with the correct answer I'll award a prize at random from time to time. Mostly it's just about writing some fun questions and creating a place for WSOPC fans to gather.

He tells us this week's prize is a $25 gift certificate and adds, "I'm taking the first 10 responses in the "Comments" section and choosing one at random, hoping to take away the incentive to obsessively press refresh and then google the answer." Don't fuck around with Pat Kiernan's contest rules.


Also in layoff news: We've been updating our AP Layoff List throughout the day, and tips keep coming in. Check it again if you haven't lately, it's long. And we hear BusinessWeek staffers are finding out about their own layoffs right now. Email us with info.

Richard Miniter, the editorial page editor of the Moonie Washington Times, is suing the paper for "being forced to attend a Unification Church mass wedding," and also because he says they made him work while he was sick, even though, according to TPM, "During a health scare earlier this year, Miniter was brought out of the newsroom on a stretcher." Who would have expected this at the Moonie Washington Times, of all places?


The (unprofitable) New York Daily News is investing $150 million in a new printing press . Buyers of print ads in the Daily News love it; everyone else thinks it is stupid.


Hey, Lou Dobbs is very interested in Bill O'Reilly's offer of a "semi-regular contributor" position on O'Reilly's show. Bill O'Reilly and Lou Dobbs, together, on the same show. That would be something. Something evil.


Ah, here's a fourth item on this day of layoffs and only layoffs, as far as media "news" is concerned: Samir "Mr. Magazine" Husni has named Hearst's Food Network Magazines as the Most Notable Launch of 2009. Americans can no longer tolerate any aspect of their daily reality that is unconnected to television. What an apocalyptic future we all face. Thanks, "Mr. Magazine."

Bonnie Fuller invented the modern incarnation of the celebrity gossip magazine at Us Weekly aesthetic — the screaming palette of pinks, purples and yellow, the starburst cover lines, the hand-drawn arrows, and picture pop-outs — which were widely duplicated as a sure-fire formula to get ladies to buy magazines at newsstands. This home page for her newly redesigned site uses all of her old magazine tricks. Simultaneously.

This stew of soft celeb chatter on HollywoodLife.com is all the more overwhelming because of the truly massive pictures Fuller insists on placing on the home page, thus requiring absurd amounts of scrolling to see just one item. That's not the only magazine throwback on the site; the right margin of the homepage is studded with little Us-esque sidebars, which should be as painful for Fuller's poor underlings to maintain/update as they will for readers to skim.

Which isn't to say Fuller's early stumbles will be lethal for her or her boss Jay Penske, who is building a stable of Hollywood news sites of widely varying viciousness. Pictures and chaotic sidebars aside, HollywoodLife has a serviceably clean design, and Web publishing in any case is all about iteration. Fuller just needs to coax a series of user-friendly tweaks from her staff. Given Fuller's notoriously ferocious approach to management, that shouldn't be much of a problem.

BW's new editor will be Josh Tyrangiel, the editor of Time.com. He replaces Steven Adler, who left BW last month after Bloomberg took over. One might reasonably speculate that Tyrangiel was a familiar name to Norm Pearlstine, the former Time editor who now runs Bloomberg's content. Funny Tyrangiel Wikipedia line: "In journalistic circles, Tyrangiel is postulated to be the successor to Richard Stengel, the current editor of TIME." Has inaccuracy been found on Wikipedia? From BW's own report:

In some media circles, Tyrangiel was considered a leading candidate to succeed Time managing editor Richard Stengel. According to sources, Time Warner CEO Jeff Bewkes was so impressed with Tyrangiel that he tried to recruit him to be come the editor of CNN.com, the online arm of the 24-hour cable news channel, but Time Inc.'s current editor-in-chief John Huey intervened and convinced Tyrangiel to stay at Time with the promise that he might one day succeed Stengel.

Separately, we hear (unconfirmed) rumors that the long-expected post-sale BW layoffs have now started. One tipster tells us: "No word yet on how deep, but seems like a lot... Sounds like edit and ad sales are tomorrow, all other business functions are today." UPDATE: "3 people in marketing and 2 in finance" have been let go, our tipster says.

And as for the effect of Tyrangiel's departure on Time, which is itself in the midst of cutbacks: A tipster tells us that the savings there from Tyrangiel's departing salary means fewer people will get laid off. Which is good news, because the tipster says that "the deadline for volunteers at TIME is tomorrow in new york. after that they'll move swiftly to lay people off in new york, london and hong kong."

We've contacted Bloomberg and we'll update when we learn more. Please forward all internal memos and tips on this here.

UPDATE: This is the memo that went out at BW yesterday—some believe the "meetings" it references will include layoff notifications.

November 16, 2009

To: BusinessWeek Employees

From: Norman Pearlstine and Chris Walters
Bloomberg/BusinessWeek Integration Report #3

We are pleased to provide a progress report as we enter the last two weeks of the integration process.

Since our previous update on November 5, we have met or spoken with hundreds of you at departmental roundtable discussions. Thank you for your candor, insight and thoughtfulness on ways to make BusinessWeek even better. We took away many new ideas and better clarity on each department's priorities, concerns and accomplishments. In turn, we hope you took away a sense of our respect and excitement for the future of BusinessWeek.

At the same time, a selection process has been underway in many areas. This week, BusinessWeek staff members (except in Europe and countries where local requirements govern the process) will be invited to a meeting (in person or by telephone) to learn next steps. During the first half of the week, meetings will be held with Marketing, Communications & Events; Circulation and Production; Finance; Technology, and Digital. The remainder of the week will be spent with Sales and Sales Development, and Editorial. You'll be notified of the time and place separately.

One-hour information sessions will be scheduled on Thursday and Friday for U.S.-based employees receiving offers from Bloomberg to learn about benefits, policies and programs. Additional new hire orientation and terminal training will be provided after December 1. Employees outside of the U.S. will also receive similar information in the near future.

If you are moving to a Bloomberg office on December 4, you will receive information on logistics, your new address and general telephone number, and moving boxes. BusinessWeek marketing will provide electronic "change of address" cards to notify clients of your new location. Your "businessweek.com" email address will remain in effect.

Along with McGraw-Hill, we are striving to make the process as smooth and respectful as possible. We are very mindful that this transition will be emotional for everyone, and ask for your continued patience and consideration.

Sincerely,

Norman Pearlstine
Chief Content Officer

Chris Walters
Integration Leader

[Tyrangiel pic via]

UPDATE: Official response from Esquire's PR firm, Dan Klores Communications:

Hi Hamilton,
I saw your post on our December issue. I just wanted to note that the address label is in fact peelable, and if it gets stuck, there is an additional cover marker on page 8.
Just letting you know in case you want to correct your post.

There is no "peel" in the word "FUTURE."

Ha, New Yorker media man Ken Auletta moderated some panel about "The Future of Funny," which of course sounds the opposite of funny, but it turned out to be funny mostly because of Judd Apatow mocking Ken Auletta's questions. Be warned: Anything about funny things should be funny or it will be made funny at the expense of the least funny person. And that person will inevitably be you.


Houston Chronicle reporter Moises Mendoza: "I'm not on death row. Stop with the e-mails, the dirty looks and the questions. I'm not Moises Sandoval Mendoza. I'm a different Moises Mendoza - a law-abiding one." Yea right, Mendoza. Google don't lie.


About half of cheap-ass Americans say they're willing to pay for online news content, and those who would pay said they're only willing to pay an average of $3 a month. This means that half of America will soon stop reading newspapers online, and the other half will pay just enough to ensure newspapers go broke.


"Is Playboy's Print Future In Jeopardy?" Yes.

We hear that Sheryl Berk, formerly editor of Life&Style, is coming in as the new top editorial person. We're not sure what her title will be, but the staff is supposedly being informed right now. Our tipster says that this was all finalized over the weekend by Paul Ashford, editorial director of Northern & Shell, the British publishing group that owns OK!.

How prestigious is this position? Well, we hear that Sheryl will be allowed to work from home. Because the competition for the gig wasn't too stiff. Among those who turned down the job, we hear: Dan Wakeford, current EIC at Life&Style; Alpha Kitty Atoosa Rubenstein; and In Touch editor Richard Spencer.

And Sheryl has a fun work environment to look forward to: We also hear that she doesn't get along with OK!'s Mark Pasetsky, who she used to work with at Life & Style. Allegedly, Berk once had an argument with him that ended with her vowing, "Karma is a bitch." She was right!

[Have any additions/ corrections/ denials? Email us.]