Los Angeles Clippers owner Donald Sterling's racist tirade, caught on tape and released over the weekend, is starting to cost the team some major advertisers.

For years and years, the NBA, which depends on the labor of black athletes and the goodwill of black fans, has tried to ignore the well-documented fact that Donald Sterling, the owner of the Los Angeles Clippers, is unambiguously and actively racist (in addition to being a lawbreaker and all-around degenerate).

For more than 20 years, Magic Johnson has been HIV positive—but it's never been revealed who he contracted it from. Last night on PBS's Frontline documentary, "AIDS in Black America," Magic disclosed the same vague answer he's given the press since 1991: "Sleeping with a lot of women."

When Comcast acquired NBC Universal, part of its deal with the FCC was that it would "launch 10 new independently owned cable channels, with most backed by African Americans and Latinos, by 2018." Well. The first two Black People Channels have been announced. Black people, prepare for a fiesta of cable mediocrity!

In your crippled Thursday media column: Magic Johnson saves Vibe, some jokers think AOL's brand can be "tainted," another departure from the NY Daily News, schadenfreude at CBS News, and News Corp's kitchen furniture police are out in full force.

By now we can all agree that Angry Birds may just be the most popular game ever released for the iPhone. But wouldn't you rather flick Larry Bird's head into a block that will then squish teeny tiny Magic Johnson's?

Last night on Jimmy Kimmel, Magic Johnson announced not only his intentions to buy an NFL team, but also that he's assembled an ownership group that's primed and ready to go... simultaneously, fans in Jacksonville and Buffalo collectively soiled themselves.

In your value-added Tuesday media column: The Onion shuts down a section, SmartMoney may be taken over by Dow Jones, an n+1 guy gets a book deal, and Magic Johnson's still not a media mogul.

Well, that was both horrifying and depressing. The Michael Jackson Public Memorial has lurched to a close and, to paraphrase a commenter, we feel like we've been underwater for hours. Messy and strange, let's remember the remembrance.

To hell with the SAG strike: The real feud set to engulf Hollywood's acting community is simmering in the tony enclave of Beverly Park. There, Samuel L. Jackson, Denzel Washington and Sylvester Stallone are just a few of the heavy-hitters embroiled in what has come to be known simply as GateGate.

Terry Richardson turns 43 today. We're guessing whatever Terry has planned this evening will involve plenty of liquor and barely-legal girls in their underwear. Maybe Lady Bunny can come over, too. She (he?) turns 46 today. Also celebrating today: playwright Thomas Meehan is 79, Oscar-winning actress Marcia Gay Harden…