The "man bun" fake trend story has been going strong for at least 22 months now, making it the longest-running fake trend story since "cougars."
Latest Bullshit Brooklyn Trend Story Is Bullshit As Usual

Every story published in the New York Times Style section that in any way purports to report on any trend occurring in the borough of Brooklyn is always complete bullshit. Hey, here's one: "In Brooklyn, Committing to a Man Bun."