Seven years ago there were less than 50 online ad networks. Today there are more than 300. But that number could shrink just as quickly, reports Lucia Moses in MediaWeek. At least, that's what her executive sources at publishers Rodale, Martha Stewart and Forbes hope. Rodale's MaryAnn Bekkedahl says that when her…
There have been rumors that morale is low at Martha Stewart Living Omnimedia ever since the departure of Susan Lyne last month. Then there was news today that the company axed 25 employees, which most certainly didn't do much to lift spirits. But that certainly doesn't seem to be the mood at the company offices…
Is Martha Stewart co-CEO Wenda Harris Millard, a former Yahoo executive, a bit ungrateful? In this excerpt from an interview with BoomTown's Kara Swisher, Millard explains what's wrong with what Google's made everyone believe about online advertising. The story, as it's conventionally told here: Silicon Valley owes…
Susan Lyne, who took over Martha Stuart Living Omnimedia when its namesake went on a five-month vacation to the clink, is stepping down after failing to revive the company's ailing stock price. The CEO job will now be shared by two women: Wenda Harris Millard, president of the media division, and Robin Marino, who…
Bad news for TV, print and radio: heavy-spending packaged goods advertisers, such as $300 million-a-month Procter & Gamble, don't want to make annual ad-planning commitments anymore. Due to rising fuel, food, and commodity costs, these advertisers only want to commit to spending quarter by quarter. "The planning…
There are women on the Internet. Did you know? Madison Avenue is just figuring this out, desperately looking for websites to stuff with female-targeted ad dollars. Lifetime, the cable network, just launched its own social network, mylifetime.com, with a lot of help from Glam Media's stable of female-centric blogs.…
