I subscribe to at least a half dozen magazines and I've subscribed to Rolling Stone for about 30 years, but other than to follow a "more info" thing in the text, to change my address or to quickly access a back article for online attribution, I don't know that I've ever visited the website for a magazine, I receive.
OK, I take that back... RollingStone.com did used to have the most readily available copy of the "Imagine" video before YouTube and I've pointed toward it numerous times, but I really don't think I'd like it, if the website were to try and replace the magazine. As with all my subscriptions, but especially Rolling Stone, I actually look forward to getting my hard copy in the mail and have a ritual about reading it.
US Weekly is just a gossip rag and it's understandable that they have better traffic; their competition is online, there's lots of blogs linking to gossip and the text is just a lot of blurbs. Rolling Stone, Playboy, Vanity Fair, etc are lifestyle publications; They have devoted readerships, long-form articles and all of their websites are suffering online.
@Magister:
IOW: Like pretty much everyone else, I read almost every word of every Rolling Stone, but we're not going to do that online. No amount of "engagement" is going to change this fact and unless the "engagement" is going to be separate animal, disconnected from the offline content, then I don't see a reason for them to worry too much more than their stated goal of bringing site management in-house.
Online ads don't pay as well as offline and though there's been a noticable advertising slump (not as many fashion ads), I'm sure the offline situation is temporary and an ad-free Twitter feed isn't going to add anything toward the bottom line.
@NerD!!! - R.O.A.C.H.: Caught my attention too-- Because I drew all that scary movie type back when I was working there. That cover was in my portfolio for quite some time.
@ejs2000: It's one of my favorite covers. That's why I chose it. Somewhere, there's a picture of my ceiling in 9th grade. It was covered wall to wall with my favorite Rolling Stone covers. Believe me, if there's a publication going to shit that breaks my heart more than any other, it's RS. Nice work!
He needs to talk to the person who decided to put the Jonas Brothers on the cover, twice within a year.
I can take the Beatles cover even if the article is rehashing the same bullshit, it primarily takes from John's interview when he was out of his head on smack and angry. I love how the author completely ignores the fact that John in later years said he lied through his teeth during that interview.
Plus, it would be nice if R.S. would for once focus on the fact that John and Paul made up, but I guess hating each other is better copy.
The Rolling Stone website is a mess. I think one of the most ridiculous things is that Rolling Stone a MUSIC MAGAZINE rarely if ever breaks new music news. It's pathetic that People Magazine can beat them to the punch.
@goldenslumbers: "Last August, the Jonas Brothers issue sold 151,160 copies off the newsstand, above the magazine's 125,000 average, according to the Audit Bureau of Circulation's Rapid Report. It was the fourth best seller of the year for the biweekly."
Another huge newsstand issue this year? The Adam Lambert coming-out issue.
And again, RS *does* break music news. (Like the aforementioned Adam Lambert story -- which was probably one of the biggest non-death music-related stories this year as far as garnering public interest.) But a) music is pretty sprawling, probably much more so than any other popular art form, which guarantees that any news it breaks won't be of vital importance to everyone; and b) music news is rarely important enough to a wide swath of the populace to warrant being "broken."
I never know how much trust to put into Alexa/Compete/Quantcast numbers, but it seems Pitchfork -- which I imagine is probably one of the better trafficked web-only, independently-owned music sites -- holds its on against Rolling Stone, save for the MJ bump. And, I bet, by certain standards they do better than RS -- return visit %, time on page, etc.
Yet, P4k is probably one of the least interactive sites of its type. (Thank God for that too, could you imagine the hell that the comment section would be unless they had a moderated, Gawker like roll-out?)
The thing is, most people know what they're going to get on p4k -- the decimals with the sometimes good, sometimes not 500+ words attached, news headlines involving the latest mental state of the dude in Wavves, streaming mp3s probably blogged about somewhere else before, etc. Usually, being a music fan, i'll find something that makes it worth glancing at once or twice a day.
Rolling Stone, not so much? Except maybe for the latest news on past-their-prime or dead rockers (oh hey, Pearl Jam, Cobain, MJ, Oasis and the Beatles currently on the front page).
Which is basically to say, RS should work on their content (whether the focus should even be music anymore, I'm not sure) before going after "user engagement."
It might see a temporary bump in traffic, but it won't doing anything for their identity (which, as of right now, I'm not even sure what it is), legacy, influence and relationship with readers beyond "engagement." Which, for a flagship publication should be, at least, of some importance.
At the risk of sounding like I was dropped on my head, maybe the move is for Rolling Stone to stop presenting itself as a publication about music completely.
Even putting aside Hunter Thompson, the most memorable pieces I've read in Rolling Stone over the last few years have been long form articles on topics such as bug chasers, a tiny subsection of the gay community that actively tried to contract HIV; a story about a average suburban American kid who become a violent African drug lord; and even a piece in the latest issue about a blind kid, who used to "swatting" to seek revenge on woman who wouldn't give him phone sex.
All stories that have absolutely nothing to do with music.
When sites like TMZ can provide on demand beaver shots and celebrity meltdowns, showing Britney Spears posing with a purple Teletubbie just isn't provocative anymore. And as Foster pointed out, in terms of music journalism, Rolling Stone just doesn't have a clear cut niche anymore.
I say downsize the operation (even further), and make it into a less highbrow, more pop culture Slate.com, focusing on the long form human interest stories they actually do well. Or at least spin that off into a different site, so when the new Rolling Stone.com inevitably does fail, not everything goes down with the ship.
LeeroySpitzer promoted this comment
Edited by superannuated_grad_student at 08/30/09 6:14 PM
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As someone who watches pieces of music news circle the drain for days at a time in her professional life, I can say one thing with confidence: If RS is interested in growing its "stagnant" (yet still higher than 99.9% of music sites) audience, it's either going to need to really up its multimedia offerings in an impressive, highly Googleable way -- or it's going to have to branch out from music into other topics that will command more of an audience. Thanks to a bunch of factors ranging from the increasingly conservative nature of radio to the decimation of the retail landscape to people just wanting to put the songs they already know they like on their iPods, "music" (particularly the new kind!) is becoming a niche interest on the level of, say, philately.
Perhaps it could go into gossip! How's that Smoking Section blog working out, anyway? Cough.
@Maura Johnston: Hm, you know what, you're right -- music has become a utility.
I'm amazed it happened this quickly, although I suppose that once it got digitized and decoupled from the physical object, it was only a matter of time.
Thanks for the suggestion to read the Rolling Stone article. It was fascinating and it had a Richard-esque quality of recapping RHofNJ.
The last page is an excellent explanation why cap and trade is a bad idea. It brought up issues besides how bad this will be for consumers and industry.
i haven't read this post b/c i have the poor - but i had to commend Cajun Boy for realizing a dream i once had wherein Anne Hathaway was a mermaid who's only wish was to step out of the water and suckle some bull balls. Appreesh!
@sublicon: AIG bailed them out by actually covering their risk [unlike others], the govt bailed out AIG and we bail out the govt. the money flows directly from one to the next. so you're pretty much 100% wrong but thanks for playing!
@hypocriteoath: But he's RIGHT! It's the finest example of capitalism the world has yet seen. Even in the midst of financial collapse, through a system of dick sucking favour-mongering, cronyism and Government handout, Goldman Sachs has, for whatever reason, gotten their hands on record profits.
All Investment banking firms are not created equal. Goldman Sachs is apparently one of those firms that our Don Corleone government forced to take TARP money so that the other firms wouldn't be embarrassed by their own lack of financial virility.
GS is paying back the money (our money) with interest specifically so that they can return to the policies that made them the juggernaut in the financial industry that they are.
Goldman has a history of paying its employees the largest and most obscene bonuses of any of the investment banking firms. If that was a bad business practice for them, then that was - and now that they are repaying their debt is - solely the business of the shareholders.
Thanks for treating our money like a loan, GS and not a hand out. FWIW, I'm not outraged.
@ChillbearLatrigue: GS could pay the money back because the rest of the TARP money was funneled through AIG et al, and directly into GS's pockets to make them whole on terrible bets they placed that relied on the solvency of counterparties. Shocking that they are in good shape after taking virtually all of the money that went to AIG. Paulson executed the greatest trainrobbery in human history, although his brazeness can be admired.
@AliHajiSheik: In fairness, had AIG been allowed to fail, other parts of Goldman Sachs' portfolio would have allowed them to re-coop their losses. This is according to GS. Since the government intervened on behalf of AIG, GS was not able to collect on their hedges and AIG was obligated to pay them. My source, since we are getting all sourcy.
@ae38: You may be right. My info was definitely from pre-financial meltdown times (2005-2006). At that time GS paid out more $ in bonuses than any other firm. However, those bonuses could have been lower on a percentage basis. I may not have been clear, but I wasn't trying to be deceptive. I couldn't find an exact source on this, but this article kind of points to what I was referring:
08/31/09
OK, I take that back... RollingStone.com did used to have the most readily available copy of the "Imagine" video before YouTube and I've pointed toward it numerous times, but I really don't think I'd like it, if the website were to try and replace the magazine. As with all my subscriptions, but especially Rolling Stone, I actually look forward to getting my hard copy in the mail and have a ritual about reading it.
US Weekly is just a gossip rag and it's understandable that they have better traffic; their competition is online, there's lots of blogs linking to gossip and the text is just a lot of blurbs. Rolling Stone, Playboy, Vanity Fair, etc are lifestyle publications; They have devoted readerships, long-form articles and all of their websites are suffering online.
08/31/09
IOW: Like pretty much everyone else, I read almost every word of every Rolling Stone, but we're not going to do that online. No amount of "engagement" is going to change this fact and unless the "engagement" is going to be separate animal, disconnected from the offline content, then I don't see a reason for them to worry too much more than their stated goal of bringing site management in-house.
Online ads don't pay as well as offline and though there's been a noticable advertising slump (not as many fashion ads), I'm sure the offline situation is temporary and an ad-free Twitter feed isn't going to add anything toward the bottom line.
08/30/09
08/31/09
08/31/09
09/01/09
08/30/09
I can take the Beatles cover even if the article is rehashing the same bullshit, it primarily takes from John's interview when he was out of his head on smack and angry. I love how the author completely ignores the fact that John in later years said he lied through his teeth during that interview.
Plus, it would be nice if R.S. would for once focus on the fact that John and Paul made up, but I guess hating each other is better copy.
The Rolling Stone website is a mess. I think one of the most ridiculous things is that Rolling Stone a MUSIC MAGAZINE rarely if ever breaks new music news. It's pathetic that People Magazine can beat them to the punch.
08/31/09
[www.observer.com]
Another huge newsstand issue this year? The Adam Lambert coming-out issue.
And again, RS *does* break music news. (Like the aforementioned Adam Lambert story -- which was probably one of the biggest non-death music-related stories this year as far as garnering public interest.) But a) music is pretty sprawling, probably much more so than any other popular art form, which guarantees that any news it breaks won't be of vital importance to everyone; and b) music news is rarely important enough to a wide swath of the populace to warrant being "broken."
08/30/09
08/30/09
Yet, P4k is probably one of the least interactive sites of its type. (Thank God for that too, could you imagine the hell that the comment section would be unless they had a moderated, Gawker like roll-out?)
The thing is, most people know what they're going to get on p4k -- the decimals with the sometimes good, sometimes not 500+ words attached, news headlines involving the latest mental state of the dude in Wavves, streaming mp3s probably blogged about somewhere else before, etc. Usually, being a music fan, i'll find something that makes it worth glancing at once or twice a day.
Rolling Stone, not so much? Except maybe for the latest news on past-their-prime or dead rockers (oh hey, Pearl Jam, Cobain, MJ, Oasis and the Beatles currently on the front page).
Which is basically to say, RS should work on their content (whether the focus should even be music anymore, I'm not sure) before going after "user engagement."
It might see a temporary bump in traffic, but it won't doing anything for their identity (which, as of right now, I'm not even sure what it is), legacy, influence and relationship with readers beyond "engagement." Which, for a flagship publication should be, at least, of some importance.
08/30/09
Even putting aside Hunter Thompson, the most memorable pieces I've read in Rolling Stone over the last few years have been long form articles on topics such as bug chasers, a tiny subsection of the gay community that actively tried to contract HIV; a story about a average suburban American kid who become a violent African drug lord; and even a piece in the latest issue about a blind kid, who used to "swatting" to seek revenge on woman who wouldn't give him phone sex.
All stories that have absolutely nothing to do with music.
When sites like TMZ can provide on demand beaver shots and celebrity meltdowns, showing Britney Spears posing with a purple Teletubbie just isn't provocative anymore. And as Foster pointed out, in terms of music journalism, Rolling Stone just doesn't have a clear cut niche anymore.
I say downsize the operation (even further), and make it into a less highbrow, more pop culture Slate.com, focusing on the long form human interest stories they actually do well. Or at least spin that off into a different site, so when the new Rolling Stone.com inevitably does fail, not everything goes down with the ship.
08/30/09
08/30/09
08/30/09
08/30/09
Perhaps it could go into gossip! How's that Smoking Section blog working out, anyway? Cough.
08/30/09
I'm amazed it happened this quickly, although I suppose that once it got digitized and decoupled from the physical object, it was only a matter of time.
07/15/09
07/15/09
The last page is an excellent explanation why cap and trade is a bad idea. It brought up issues besides how bad this will be for consumers and industry.
07/15/09
07/15/09
06/22/09
06/22/09
06/22/09
06/22/09
COLLARS POP, PANTIES DROP. AIIIIIIGHT!
06/22/09
06/22/09
GS is paying back the money (our money) with interest specifically so that they can return to the policies that made them the juggernaut in the financial industry that they are.
Goldman has a history of paying its employees the largest and most obscene bonuses of any of the investment banking firms. If that was a bad business practice for them, then that was - and now that they are repaying their debt is - solely the business of the shareholders.
Thanks for treating our money like a loan, GS and not a hand out. FWIW, I'm not outraged.
06/22/09
06/22/09
[www.reuters.com]
@ae38: You may be right. My info was definitely from pre-financial meltdown times (2005-2006). At that time GS paid out more $ in bonuses than any other firm. However, those bonuses could have been lower on a percentage basis. I may not have been clear, but I wasn't trying to be deceptive. I couldn't find an exact source on this, but this article kind of points to what I was referring:
[www.nytimes.com]
06/22/09