French Guy Pats America On Head For Electing Obama

The French CEO of huge ad conglomerate Publicis thinks Barack Obama's election shows America is smart again! Also, that all this economic trouble is the fault of shady corporate lies. But not advertising lies: More »

Madison Avenue's digital future: outsourced to Bulgaria

AvVenta Worldwide does the production work behind digital ads for General Motors, Microsoft and Bank of America and it expects to earn us much as $22 million in revenues this year — all while charging 20 percent to 50 percent less than the competition. How? Outsourcing! AvVenta, founded in 2005, has 415 employees in far-away locales such as Costa Rica, Ukraine, the UK and even South Carolina. As the Wall Street Journal reports: "Outsourcing has hit Madison Avenue." Big agencies are getting in on it, too. Publicis, for example, has created a outsourcing digital-production company called Prodigious Worldwide. Says Publicis CEO Maurice Levy: More »

Google and Publicis swap execs, wet kisses

Google is more than just a "frenemy," Publicis CEO Maurice Levy told gathered reporters yesterday, after surprising them with a visit from Google CEO Eric Schmidt. More »