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New York, 10:26 AM
Fri Dec 11
62 posts in the last 24 hours

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of braak: You are, as usual, completely correct. braak: You are, as usual, completely correct.
    09:58 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    I believe, pursuant to some other comments below, that Men's Health has just recognized that the Jason Statham cover is basically the Platonic Ideal of a Men's Health cover. They've simply decided, instead of thinking up a new cover every month, to just give in and say that, "Yes, we're basically just going to sell you this Jason Statham magazine forever."
     Reply
    braak: You are, as usual, completely correct. was starred braak: You are, as usual, completely correct. was unstarred
    Image of AzureTexan AzureTexan
    09:49 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    Let's be honest. Haven't they been running the same cover, more or less, since 1987?
     Reply
    AzureTexan was starred AzureTexan was unstarred
    Image of LatestBy LatestBy
    09:40 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    Isn't it easy to figure out if it's a lie by seeing if those stories are actually in the magazine?
     Reply
    LatestBy was starred LatestBy was unstarred
    Image of Richard Petty Bourgeoisie Richard Petty Bourgeoisie
    09:33 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
     
     Reply
    Richard Petty Bourgeoisie was starred Richard Petty Bourgeoisie was unstarred
    Image of drunkexpatwriter drunkexpatwriter
    08:57 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    Two ideas of what happened:

    1. They use a template for their covers, that 2007 cover is the default template and the designer just forgot to change it (or did make changes but they saved wrong) and because it was a two year old cover nobody up the line noticed.

    Or

    2. That 2007 cover sold a shitload of copies and they are so desperate for increased newsstand revenue they figured that they would re-run it.
     Reply
    drunkexpatwriter was starred drunkexpatwriter was unstarred
    Image of Jim Topoleski Jim Topoleski
    09:31 AM

    @drunkexpatwriter: Def the former. As the EiC of a college paper, it happened a few times but was always caught before print. Still was humorous when you went back to a embarrassed Arts or News editor and said "who's in charge of the paper this year?"

    But this is pretty brazen to try to pass off as intentional. As a former subscriber I even knew it was a dupe, so there is no way someone up the line couldn't have noticed. Even IF its intended that every non-subscriber issue will have a common cover every month, to just use the SAME one you ran 2 years ago is stupid.

    Granted they are trying to spin themselves as a fitness book publisher now, and not a magazine, so maybe they are just phoning in the later now.
     Reply
    Edited by Jim Topoleski at 12/11/09 9:32 AM Jim Topoleski was starred Jim Topoleski was unstarred
    Image of Mike Jahn Mike Jahn
    09:33 AM

    @drunkexpatwriter: Or the entire place is being run by interns whose idea of long ago is the day before yesterday.
     Reply
    Mike Jahn was starred Mike Jahn was unstarred
    Image of manchops manchops
    09:38 AM

    @Jim Topoleski: I'm actually gonna go with the latter explanation. After being at magazines for, um, embarrassed to say it, over a decade, they are obsessed about the weirdness of certain covers selling like crazy--and the fluke of it, which they will never admit is really a fluke, and thes become their "template" for trying to hit gold again. A big reason why mags have gone so downhill of course. No, in these desperate times, I can just see the closed door meeting where they looked at the huge sell through of that 2007 cover and just went, hey, duh, let's just do those same lines again!

    Ask anyone from cosmo. Even the actual "number" used on certain covers, say "603" has a better sell through than say "640" and they will keep heading back to the trough for more
     Reply
    manchops was starred manchops was unstarred
    Image of triplethreat triplethreat
    09:48 AM

    @manchops: Agree. Having been in about 9,000 coverline meetings, and knowing the insanse superstitions and folklore surrounding them, it doesn't surprise me at all that this happened.

    Also, institutional memory is probably totally shot these days.
     Reply
    triplethreat was starred triplethreat was unstarred
    Image of manchops manchops
    09:54 AM

    @triplethreat: Oh god those coverline meetings! my favorite always being when the numbers would come in with some no-name on the cover completely outselling the big "get" of aniston or leonardo or brangelina or whatever hell.

    I'm all for just selling the covers to advertisers. Spare the poor art departments and editorial staff from being forced to reproduce the same endless crap
     Reply
    manchops was starred manchops was unstarred
    Image of elinorwhyme elinorwhyme
    10:10 AM

    @manchops: Absolutely. You can see they went with the 1,293 again, but changed what we are supposed to be counting! Ha. But they would have been planning on changing it up more? I remember once a mistake on the spine of an issue got through, but not the entire front half of the cover? Unless they just don't have anyone working there anymore.
     Reply
    elinorwhyme was starred elinorwhyme was unstarred
    Image of manchops manchops
    08:49 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    good news for the coverline writers at mens mags though, very soon "six pack abs" can be rightfully replaced by "the situation"
     Reply
    manchops was starred manchops was unstarred
    Image of TriedandTrue TriedandTrue
    09:46 AM

    @manchops: I'd buy that magazine then (and I'm a woman)
     Reply
    TriedandTrue was starred TriedandTrue was unstarred
    Image of manchops manchops
    08:48 AM

    In reply to Men's Health Editor Says Running the Same Cover Lines Twice was Deliberate
    is it me or are straight men the WORST liars? Some sense of entitlement where they actually believe they can make something false true just by saying it?
     Reply
    manchops was starred manchops was unstarred
    Image of Rozelle’s Bagman Rozelle’s Bagman
    12/10/09

    In reply to The New York Times Buyout List (Updated)
    Does NYTM have a New Yorker type of exemption?
     Reply
    Rozelle’s Bagman was starred Rozelle’s Bagman was unstarred
    Image of flavorflav flavorflav
    12/10/09

    In reply to Emergency at Vanity Fair!
    Oh! Hey! Gawker! Call on me! Vanity Fair's circulation back office is in Boone, Iowa, which was buried under a blizzard yesterday. No one went to work yesterday, and only a handful did today. (I earned 15 community college credits in Boone in the late 90s and never, ever, ever thought Boone would make Gawker. It's Mamie Doud Eisenhower's birthplace, you know!)
     Reply
    flavorflav was starred flavorflav was unstarred
    Image of xyzpdq xyzpdq
    12/10/09

    @flavorflav: Aren't you servicey! What the hell were you doing in Boone, Iowa anyway?
     Reply
    MissNormaDesmond promoted this comment xyzpdq was starred xyzpdq was unstarred
    Image of minge minge
    12/10/09

    @flavorflav: You know, I'd rather go to that Oscar party than the other Vanity Fair one.

    /Sarah Palin
     Reply
    MissNormaDesmond promoted this comment minge was starred minge was unstarred
    Image of TyTy27 TyTy27
    12/10/09

    @flavorflav: Yup, exactly right. Our fulfillment house/customer service folks were closed for the day as well.
     Reply
    TyTy27 was starred TyTy27 was unstarred
    Image of miss_msry miss_msry
    12/10/09

    @flavorflav:

    I just hearted you for admitting to community college in Boone of all places.
     Reply
    miss_msry was starred miss_msry was unstarred
    Image of SultanaEleusis SultanaEleusis
    12/10/09

    @flavorflav: Boone was also the birthplace of Davy Crockett, wasn't it?
     Reply
    MissNormaDesmond promoted this comment SultanaEleusis was starred SultanaEleusis was unstarred
    Image of bytememehard bytememehard
    12/10/09

    @TyTy27: Can't you lame bishes work from home like I do when the weather sucks?
     Reply
    bytememehard was starred bytememehard was unstarred
    Image of Banjo-Sea Kitten Banjo-Sea Kitten
    12/10/09

    @TyTy27: I hear harps playing when I read "fulfillment house."
     Reply
    Banjo-Sea Kitten was starred Banjo-Sea Kitten was unstarred
    Image of flavorflav flavorflav
    12/10/09

    @miss_msry: I knew my Des Moines Area Community College degree would pay off one day!
     Reply
    flavorflav was starred flavorflav was unstarred
    Image of lionel-mandrake lionel-mandrake
    12/10/09

    In reply to Emergency at Vanity Fair!
    There's only one person left in the department, and she had to step away for a piddle.
     Reply
    lionel-mandrake was starred lionel-mandrake was unstarred
    Image of raincoaster raincoaster
    12/10/09

    In reply to Emergency at Vanity Fair!
    GW is having a breakdown? Nan Darien has finally snapped, taken a KPMG droid in a polyester suit hostage? Ed Coaster spilled his Venti Blanton's on the computer? (oh that roguish Uncle Ed)
     Reply
    raincoaster was starred raincoaster was unstarred
    Image of Juancho Juancho
    12/10/09

    @raincoaster: Hitchens came to Jesus?
     Reply
    Juancho was starred Juancho was unstarred
    Image of beefer beefer
    12/10/09

    @Juancho: Jesus came to Hitchens? Someone tell him it's not an epiphany, just the DTs.
     Reply
    Lucky promoted this comment Edited by beefer at 12/10/09 4:42 PM beefer was starred beefer was unstarred
    Image of raincoaster raincoaster
    12/10/09

    @Juancho: That sounds like potentially the most controversial porn scene of all time.
     Reply
    Edited by raincoaster at 12/10/09 8:18 PM raincoaster was starred raincoaster was unstarred
    Image of Juancho Juancho
    10:00 AM

    @raincoaster: Richard Dawkins's worst nightmare.
     Reply
    Juancho was starred Juancho was unstarred
    Image of Smitros Smitros
    12/10/09

    In reply to Emergency at Vanity Fair!
    Hitchens is sober and staff are being diverted to rectify the situation.
     Reply
    Smitros was starred Smitros was unstarred
    Image of daveyjonesisdead daveyjonesisdead
    12/10/09

    In reply to Emergency at Vanity Fair!
    sticking fingers in ears, "la la la la, we can't hear you..." There may be year-end accouting riding on copies alleged to have been delivered?
     Reply
    daveyjonesisdead was starred daveyjonesisdead was unstarred
    Image of m4ximusprim3 m4ximusprim3
    12/10/09

    In reply to Emergency at Vanity Fair!
    Maybe the glare from Meryl's forehead focused for an instant on one of their auxiliary propane storage cannisters, causing a devastating explosion that ripped one whole side off of the building!

    We should call for help. Or laugh. Or something.
     Reply
    m4ximusprim3 was starred m4ximusprim3 was unstarred
    Image of manchops manchops
    12/10/09

    In reply to Emergency at Vanity Fair!
    GREEN BALLOONS!
     Reply
    manchops was starred manchops was unstarred
    Image of TheUptightMidwesterner TheUptightMidwesterner
    12/10/09

    @manchops: Everyone is staring at me because I literally snorted/laughted at that. Really, really loud!
     Reply
    TheUptightMidwesterner was starred TheUptightMidwesterner was unstarred
    Image of manchops manchops
    12/10/09

    @TheUptightMidwesterner: As one uptight-ex-midwesterner (minnesota no less) I take that as the highest of compliments coming from another uptight midwestern. (are you really in the midwest?)
     Reply
    manchops was starred manchops was unstarred
    Image of TheUptightMidwesterner TheUptightMidwesterner
    12/10/09

    @manchops: Yes- Minnesota!
     Reply
    TheUptightMidwesterner was starred TheUptightMidwesterner was unstarred
    Image of manchops manchops
    12/10/09

    @TheUptightMidwesterner: heart you fellow minnesotan. I'm trapped in the evils of NYC (which I kinda love), but I threaten to move back every two months
     Reply
    manchops was starred manchops was unstarred
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