<![CDATA[Gawker: media, village+voice]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: media, village+voice]]> http://gawker.com/tag/media/villagevoice http://gawker.com/tag/media/villagevoice <![CDATA[Rumor: Layoffs at Reader's Digest (Updated)]]> In your maudlin Wednesday media column: rumors of Reader's Digest layoffs [Update: And RD's response], a guarantee of Conde Nast layoffs, and the debate over the newspaper industry is one-sided, to be honest.

A tipster tells us that there have been "dozens" of layoffs at Reader's Digest yesterday and today (and maybe for the past couple of weeks too, we hear now), possibly involving the outsourcing of the mag's web department. [Related: The company's bankrupt, and looking to move to cheaper headquarters.] Know more? Email us.
UPDATE: One of the laid off staffers tells us, "Everyone is basically gone. The top web person resigned yesterday...the other was laid off." The employee says there are as few as three people left running the RD website now.
UPDATE 2: We got this email from William Adler, VP of communications at Reader's Digest:

Reader's Digest recently (not this week; a few weeks ago) ADDED about a dozen staffers in digital at readersdigest.com... did not "lose" any; it's the exact opposite of what you wrote...

and there was / is no outsourcing... readersdigest.com is staffing up, and is going great guns with traffic, advertising, etc.

The digital staffers came to RD as part of a realignment of the CORPORATE digital group... as responsibilities for branded websites have been moving into the businesses. Highest profile among those who transferred from corporate to Reader's Digest was Jonathan Hills, who was promoted to General Manager, readersdigest.com — which we announced a couple of weeks back. Some digital staff also moved into Food & Entertaining, specifically to work in Taste of Home and our digital advertising group.

The corporate Web team is focusing on driving RDA's digital Center of Excellence and applying technology to build audience, profits and revenues. The corporate web team had a small number of layoffs at the time that staff transferred into the business divisions (not this week), effectively reducing its total size. The corporate team continues to be very important to the company's growth strategy and now reports directly to Amy Radin, our Chief Marketing Officer, and they are part of her global plan. Key Web heads in the business units have a dotted line report to Radin.

There are about 20 people on the corporate digital team now.



How soon will the layoffs be coming at Conde Nast? Maybe next week at some magazines, maybe weeks or months down the road at other magazines, according to John Koblin. So you really don't know when you might go! Always fear, Nasties.


The Village Voice has a long cover story this week about the newspaper industry in New York City, which we'll sum up as: It still exists. But it's getting smaller.


Another perspective, from the NY Post, a newspaper: The newspaper industry is back! Gannett's earnings are higher than expected, so investors are piling in to newspaper stocks. Upside: They're cheap! Downside: They will get cheaper. Just you wait. Just you wait.

[Additional reporting by Hunter Walker!]

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<![CDATA[Time Inc.'s Painfully Slow Layoffs Continue]]> In today's media column: Time Inc still firing people, Plenty folds, a new FCC chief, a crazy media idea that won't work, and more!

A tipster tells us that the 600 layoffs at Time Inc. aren't over yet: "Time Consumer Marketing's Promotions department axed 7 people yesterday." DO IT FASTER, Time Inc. Sheesh.

Your new FCC head will be Julius Genachowski, a Harvard Law classmate of Obama's who's worked at the FCC before, as well as at IAC Corp, and was considered the frontrunner for the job. He'll be in charge of managing the national switch to digital TV. See how boring FCC stories are when they're not about crazy right-wing ideologues? [Reuters]


Last September there was a rumor Al Gore might buy do-gooder environmental magazine Plenty. That turned out to be wrong, and then their funding fell through, and now the magazine is folding. Sad. [Folio]


Lynn Yaeger, the very popular painted-doll-style fashion writer who just got laid off from the Village Voice after 30 years, landed a gig blogging for New York magazine during fashion week. Christ, it's gotten so bad that we're talking about 30 year vets "landing" a "gig" for a week. And interpreting it as good news. Just your daily reminder that the job market is horrible. [NYO]


Times-hating New York Press founder Russ Smith interviews Spy founder Kurt Andersen about the media and politics. If you have the fortitude to read this please report in the comments. [SpliceToday.com]

Wacky media story of the day: a startup called The Printed Blog will distribute free, twice-daily newspapers consisting of printed posts from local blogs in cities across the country. “Why hasn’t anyone tried to take the best content and bring it offline?” asks founder Joshua Karp. Well Joshua, because by doing so you eliminate all the cost efficiencies of publishing online in the first place, and should you be economically successful via an advertising model, you will instantly generate demands for payment from your unpaid blogger content providers, thereby fucking up your revenue stream, but we look forward to following your new business' inevitable spiral in one direction or the other. We won't say which. [Wired]

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<![CDATA[Your Daily Dose of Media Tidbits]]> We're starting a new, daily media column for all the media news items we can't get to individually. It may also feature pithy remarks and totally exclusive scoops. Read it today, and forevermore:

During the Q&A at America Anonymous author Benoit Denizet-Lewis' book party (hosted at a booze-free "sober living loft") someone asked whether whether being a sex addict made it, er, complicated to report on "Down Low" culture. Benoit's response, we heard, was uncomfortable.

Young hotshot Patrick Gavin, who runs Fishbowl DC, is going to Politico. He is the DC version of Neel Shah, except Neel lives in NYC and went to nightclubs with cool people so much he landed at P6, and Patrick is in DC so he goes to cocktail parties with political nerds and wears a blazer. And does not sell magic berries. [Politico]



A tipster tells us about a new push for buyouts at the now basically online-only Christian Science Monitor and if the buyouts don't come, the editor warns in a memo: "The regrettable reality, however, is that there is no way to meet our budget goal other than to reduce the staff. We estimate the reduction to be 15-16 positions (it could be more or fewer, depending on salary levels)." Our tipster adds, "this seems to [management's] attempt to push out the oldest; if it doesn't work, we (the younger folks) will all likely be sacked, because the monitor never fires anyone who's been there more than a decade. call it compassion, of a sort."

The traditional January round of layoffs-and-other-unexpected-occurrences at Conde Nast hasn't materialized yet. Probably because they just did that two months ago. So it will be at least another month before massive layoffs return. [NYO]

Life & Style's latest cover is one of those diet stories about how celebrities shed pounds. Their cover girls are Jessica Alba, in a photo by Mario Testino that was airbrushed before it went into a Campari calendar, and Britney Spears, in a photo our tipster tells us was taken in 2003 by Andrew Eccles. So, Photoshop and time travel, those are the ways stars lose weight.



The horrifically troubled New York Times has a new signup procedure for free employee backrubs. Presumably given by laid-off bankers. [Nytpicker]


Nat Hentoff works the phrase "He puts on his skunk suit and heads off to the garden party" into his final column. [VV]

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<![CDATA[Michael Musto is Tired of Flaky New York Editors, Just Like Us!]]> Village Voice gossip columnist Michael Musto is just another frustrated freelancer when it comes to New York magazine, he complains. That's exactly how his blog should be used, by the way—for bitching!

He explains New York wanted to see his "interesting closet" for a feature on closets but then backed out. They asked for multiple quotes and comments and never used them. Then, they gave him an assignment that the subject refused to do.

We think we see the problem here. Musto is too well-known—he's been a media/downtown fixture for years—and perhaps making himself too available. Thus, everyone lazily sees him as an easy go-to person for quotes and anecdotes, a "just in case we can't get Taylor Momsen" type of backup guy. Musto needs to cultivate a more mysterious, "I don't do press" persona. Editors will be panting over what they can't have in no time.

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<![CDATA[Today In Bad News: The Village Voice, Rodale, Seattle Times, Out Traveler]]> There's so much bad news in the print media world these days that we just have to roll it all up for you in one convenient post that you can read here, on the internet, where we are responsible for killing print. Today in the Death Of Print Daily: Big layoffs at Rodale and the Seattle Times, the death of Out Traveler, and a tipster describes just how poor the Village Voice is these days:

  • Rodale, the publisher of Men's Health and other fitness-related mags, is laying off 111 employees—10% of its workforce. Most of the cuts will be in "operations, IT, customer service and some publishing departments," with no details given.
  • The Seattle Times is laying off about 130 workers, 10% of its staff. No word on how many in the newsroom. The Seattle Times is a newspaper so, you know, this is just how it goes.
  • Out Traveler, a gay travel mag, has just folded, according to Jossip.
  • Finally, just how bad a shape is the Village Voice in? They've laid off so many people in the past year that I won't take the time to link to all of our layoff posts, but feel free to go back and search for yourself. Anyhow, a tipster tells us that the VV is—direct quote—"on the balls of its ass financially." That's bad! How bad? We hear that expense accounts are essentially a thing of the past. One VV reporter paid out of his own pocket to fly to Ohio and rent a car and a hotel room last week to do a story on the election. Normal after-work events, like a going-away party for an intern at a bar, are being paid out of the editors' own pockets. And, we hear, Voice reporters have been buying their own pens and notebooks because the paper has no extra office supplies. That's bad. If you know more about the finances of the VV or the New Times chain, email us.

Whew. [Pic via Martin Gee]

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<![CDATA[Could The Village Voice Be Produced In Florida (Or Not)? ]]> A tipster tells us that the Village Voice laid off the man who oversaw its print ad production department this week, due to budget cuts. One rumor going around the office, we hear: the possibility that the production of the Voice could be outsourced to Florida. That would be rather sad. Another rumor: the possibility that more layoffs at the Voice could be coming tomorrow. That would also be sad. They're getting down to the bone marrow over there. Anyone with more info, email us. [UPDATE: An official source at the Voice tells us that the man laid off was "a part-time production employee who had until recently been a freelancer," and that he didn't oversee the print ad production department. Of the outsourcing to Florida rumor, the source says it's "Pure fantasy."]

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<![CDATA[Two Staff Writers Laid Off At Voice]]> More layoffs at the Village Voice have been confirmed: staff writers Maria Luisa Tucker and Sean Gardiner (who was a fine police beat reporter and good guy). Budgetary reasons were reportedly the cause. Further, "The paper’s copy chief also resigned in protest after the deputy copy chief was laid off Wednesday." This after the layoffs late last week of sex columnist Tristan Taormino and photo editor Staci Schwartz. Dayum, what a crappy Friday this is. [via Pop and Politics]

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<![CDATA[Tristan Taormino Laid Off At Village Voice]]> Tristan Taormino, the "Pucker Up" sex columnist who has been with the Village Voice for nine years, was laid off on Friday, she confirmed to Gawker today. Voice editor Tony Ortega told her she was a victim of budget cuts. We also hear that the ailing alt-weekly's photo editor, Staci Schwartz, was recently laid off [UPDATE: more on Schwartz here]. Older, more expensive employees appear to be getting the axe (thought Taormino, at least, has a pornography career to fall back on). Anyone with further info on Voice layoffs, email us.

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<![CDATA[Alt-Weeklies In Trouble]]> Creative Loafing, the conglomerate that owns the alt-weeklies in DC, Atlanta, Chicago, and several other cities, has filed for bankruptcy. The company has more than $40 million of debt, a number exacerbated by its purchases of the Chicago Reader and Washington City Paper last year. This may be just a foreshadowing of some painful days to come for alt-weeklies in general—we also hear the Village Voice may be on the verge of some layoffs.

Creative Loafing CEO Ben Eason tried to put a positive spin on the move as one that will allow the company to reorganize safely without hurting quality:

The move does contain good news for editorial departments in the chain. Eason announced that cuts to edit staffs at all the papers would be rolled back but stressed that all the papers should proceed with “Web-first” publishing strategies, in which writers and editors customize their content for the Internet and subsequently transfer that content into their print products.

Hmm. So the print editions will be old versions of the website? Alt-weeklies are in a tough place. They're being squeezed by the internet on virtually every front, particularly in large, cosmopolitan cities that have a lot of blog competition and heavy Craigslist use.

As for the Village Voice , we hear that it may have some layoffs coming in the very near future. We have a call in to the Voice. If you know the facts, email us.

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<![CDATA[How Harvey Weinstein Squeezes Millions Out Of Project Runway]]> harveyweinstein.jpeg$8 million. Does that seem like a lot of money for a company to pay to have mediocre models use their hair products on a mediocre cable show for a few seasons? It kind of does. But that's how much The Weinstein Company, run by entertainment mogul Harvey Weinstein, is trying to squeeze out of L'Oreal for three seasons of sponsorship of Project Runway. Of course, Weinstein has a long history of pimping out the fashion reality show to every company on earth willing to pay a dime to be on it, using it as a profit machine to support his company's less sure-thing ventures. And he's still milking it for every cent. How do we know? Because he left all the evidence in a public trash can:

Project Runway was a big hit on the Bravo network. But Weinstein decided to move the show to Lifetime, which agreed to up his cut to around $1 million per episode. He also screwed Bravo by lining up sponsors for the show on his own, which precluded the network from selling ads to other companies in the same categories. Weinstein even ended up favoring a Wal-Mart placement on the show over a Macy's one, proving he wasn't in it for taste.

Still, the show is a hit, and a cash cow. Project Runway has been successful enough to demand that fashion magazines like Elle and Marie Claire pay for the privilege of being featured on the show. Hardcore media hardball.

And a treasure trove of new evidence dug out of Weinstein's trash can by the Village Voice's Tony Ortega shows that the mogul himself is closely involved in the show's sponsorship choices. An email from a former Weinstein Co. employee shows the calculating negotiation process:

"I wish there was more time. Twc [The Weinstein Company] has already gone to great lengths with new partner at lifetime to not only secure both categories for you but also to be flexible toward loreal in coming up with an alternative for you on their packaging of [seasons] six + seven. Unfortunately, due to filming of season five and tresemme's feeling that they are being iced out of season 6, there just is not more time to give. As you know, season five commences in days...twc is now at risk that tresemme will pull out of season 5, which puts twc at risk for 1.1m [$1.1 million]. Carol is welcome to call hw [Harvey Weinstein] or me, but the deadline has to remain at close of business tuesday for loreal to decide on hair category for [Project Runway]/models for season 6 and structure of [seasons] 7/8. I would additionally say that the whole reason we are to this point is a result of the relationship! Without the relationship and the history, l'oreal would not have the opportunity to even engage in the opportunity to obtain the hair category."

Good thing they have such a good relationship! Or this sponsorship thing would really be nasty. And here's how much the company is expected to cough up to Weinstein in order to have its goop featured on the faaabulous production:

"Hw - if you get a call from carol hamilton it will be regarding [Project Runway] season 6 and beyond. I've imposed a tuesday, close of business deadline for them to commit to hair category in addition to make up. They have two choices: 1) Take both hair and make up for [$2 million] plus [$1 million] to twc (no split) for season 6 and [$2 million] for hair and makeup for season 7 plus [$1 million] to twc for a total of [$6 million]. 2) Commit to season 6 only for [$2 million] hair/make up plus [$1 million] to twc] and then by 3rd episode must pick up both season 7 + 8 for a total of [$8 million] (but must take additional [$1 million] to twc regardless) They have asked for additional time and I have declined that citing tresemme and season 5 which starts shooting shortly. Call me if you have questions. Best, lori"

A mogul's life: not so different from a used car salesman. Buy now! There's a guy on his way here right this minute to take it off my hands if you don't want it.....

[VV; pic via NY Mag]

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<![CDATA[Village Voice's Collective Suicide Threat]]> Is the entire staff of the Village Voice preparing to jump off a cliff together? The NY Press reports that the once-mighty downtown alt-weekly, which has seen its editorial and business-side staff hacked to pieces since it was bought by New Times two years ago, is on the verge of a walkout over contract issues. Voice stalwart Tom Robbins says if the union there doesn't get what it wants, "all bets are off." The problem here: this paper is in dire economic straits and would surely welcome a good excuse to lay off its entire staff and start over with an all-24-year-old writing staff, at $30,000 apiece. Strikes at shaky print outlets have become totally counterproductive. New Times boss Mike Lacey is probably rubbing his hands in glee at the prospect. But hey, we hope we're wrong! (UPDATE: We're told a strike is set for July 1 if a suitable contract isn't in place). [NY Press]

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<![CDATA[Exciting New "Color" Technology Will Save Alt-Weeklies!]]> The Village Voice is getting staples and going full-color in May. Also "navigation tabs added down the outside of every page to mark each section and the newspaper will get more convenient in size." Which means it's shrinking! Anyone know how small? Anyone care? [VV]

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<![CDATA[Mike Lacey's Racial Slur Caught On Tape]]> This is a news report from an Arizona TV station with actual footage of Village Voice media CEO and asshole-in-charge Mike Lacey at an awards dinner last week, where he called a white journalist friend "my nigger" during an acceptance speech (the word is bleeped, but YOU know what he says). This report nicely juxtaposes Lacey's comment with the other item of business at the awards dinner: the 82-year-old mother of recently deceased black journalist Bob Moran accepting an award on his behalf. Classy. At least Lacey prefaces his comment with "if you don't mind the expression...," which is always a bad sign. Click to watch the clip.

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<![CDATA[Village Voice Continues to Collapse]]> Images-3-3The owners of wilting alt weekly The Village Voice continue to condemn their staff to the torture of a thousand cuts. Last week, the Voice's overlords at cost-cutting conglomerate The New Times laid off dance critic Deborah Jowitt after she'd served forty years at the paper. Now, an insider tells us that writer Chris Thompson—who relocated his family from San Francisco to take the job—has been let go. The problem, our tipster says, is that Voice editor-in-chief Tony Ortega has most of his hiring decisions dictated to him by his New Times bosses "and then he sulks because he doesn't really like them, and then decides they aren't 'working out.'" More Voice woes after the jump.

"[T]he Voice is now FIFTH in terms of ad sales amongst the entire chain," the insider tells us. "We used to be first, and now we are FIFTH. Kansas City['s The Pitch] does better than the Voice in ad sales. The [New Times] has proven over and over and over that when they go into anything other than secondary markets, they fail because they apply their boneheaded editorial strategy to the big papers, ignoring what actually worked for those cities. That's why San Francisco was their biggest money loser, because they didn't seem to get that no one wanted their cookie cutter philosophy in such an individualist town."

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<![CDATA[Toast Of White Rap Critics Hit With Bottle By Unimpressed Londoners]]> lilwayne.jpegLil Wayne is the tattooed, drugged-out New Orleans rapper who, for some reason, causes spasms of hero worship among white internet rap critics. The extent of the enthusiasm for him has always been a total mystery to me, but it's almost comical watching rap nerds try to outdo each other with their verbose online praise for Wayne, who would certainly rather be drinking vast quantities of Robitussin and liquor than reading their bullshit. Anyways, he got booed off the stage at his recent concert in London, and then showered with bottles on his way out, for good measure. Guess the crowd didn't read all the right blogs before they went to the show. After the jump, two recent examples of internerd Wayne worship, and the video of his ill-fated exit in London. I must admit I find this highly enjoyable.

Prototypical white internet rap guy Tom Breihan of the Village Voice, analyzing a crappy new Lil Wayne video just yesterday:

The song's video is a typically glossy and show-offy affair, but I like how its garden-variety surreal plotline meshes with its airy track. As it opens, we see Wayne and Static getting ready to go out; both of them, for whatever reason, decide to wear disheveled, tore-up tuxes. A stretch Hummer pulls up outside, and they're happily surprised that it's full of video chicks. But as the song's chorus kicks in, Wayne doesn't waste much time partying with the video chicks. Instead, he opts to change into a completely different outfit and then climb onto the Hummer's roof, where he plays a fiery butt-rock guitar solo as the truck rolls in slo-mo down the Vegas strip. As gratuitous music-video melodrama goes, this reminds me of Slash walking out of Axl's desert-church wedding to play a fiery butt-rock guitar solo, a scene that may have even been Wayne's inspiration here. And I love the way that blinking whirlwind of lights creeps past him; he looks like he's being suspended in space while the world explodes around him.


Mmm hmm. Here's former Voice white internet rap guy/ fabricator Nick Sylvester, flirting with jumping off the "Wayne train":

Julianne wrote a great piece on Lil Wayne today, worth reading because it is most likely about you, the hyperfingered blogskimming danceremixing motherfucker who hasn't listened to any one song the last six months more than six times, except maybe "Young Folks." The general buzz is that Wayne is all-pleasure anymore, one moneyshot after the next, something like a rapping Girl Talk. He writes lyrics with their repurposing in mind, ready to be quoted out of context, which they happen to be from the outset. He chases tangents because he knows we're not listening; maybe he isn't either?

Am I jumping off the Wayne train? No but I feel like Drought 3 is a dare and I don't expect many people to take Wayne up. Here's a guy who can say whatever the fuck he wants on a track, free-associative, ADHD, "lyrical" or whatever, and most times it will hit really really hard, every two-bars something to take back home, a fount of one-liners that coincides with our embarrassingly short attention spans. Maybe you write these lines down in a moleskine, in a section called "@lyrics" using GTD, or maybe you have a sweet blog that needs a headline to go with an mp3 once in a while—maybe the line ends up there, cleverness by association, etc.


And here's the London crowd that apparently forgot to bring their moleskine to record Wayne's wisdom; bottle flies about 1:30 in.

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<![CDATA['Voice' Loses Lawsuit]]> Village Voice Media owes the San Francisco Bay-Guardian $15.6 million damages for predatory probing. Trying to put another company out of business is apparently illegal in San Francisco! We're just forced to wonder how this will affect the VV's smug billboard campaign on the Bowery about how New York is played out because there aren't junkies anymore and also its most respected lefty alt-weekly is owned by some libertarian assholes in Phoenix. [MaggieShnayerson.com]

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<![CDATA[The 'NYPress' Has A Sex Column For You]]> Daveblum200 New York Press editor David Blum has some of the worst instincts we've seen when it comes to sex columnists. While at the Village Voice, he fired popular sex columnist Rachel Kramer Bussel. Then he hired two married women to replace her and they were sucktastic and they all got fired. When he got to the Press, Blum sent the sex columnist packing, replaced her with Kelly Kreth, who he fired two months later and replaced with the experienced Claudia Lonow, whose resignation he accepted yesterday, a day after her first column and one hour after Jezebel pointed out she'd lifted material for her column. Interesting tidbit! Lonow was a consulting producer on the ABC drama 'Cashmere Mafia'—guess who else on the show has the exact same job description? Blum's wife, television writer Terri Minsky. Yeah, we need a nap too. But today Blum may have himself a halfway decent idea.

He gives up. So you pick somebody. From the altweekly's website:

"If we’ve learned anything in the last year, it’s that a vast number of New Yorkers believe they have what it takes to be a sex columnist. And so, rather than picking one from the surprisingly large pool of potential weekly contributors, we’ve chosen instead to open up the process—and, in the end, let the readers decide."
If you can cobble together 1,000 naughty words so they make sense in the English language, then prepare for mockery, low pay, few readers, and little job security. Then again, this would be an excellent way to get back at any below-par paramours.

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<![CDATA['Village Voice' Fires Art Critic For Conflict Of Interest]]> Cvf-Tm-2 Well that didn't take too long. In an online statement today from editor Tony Ortega, the Village Voice announced it has separated itself from art critic Christian Viveros-Faune, whose direction of two commercial art fairs was raised yesterday by a blogger as a possible conflict of interest.

"While Christian says that the art at the New York galleries he critiques is in a separate sphere from the type of art that would appear in the fairs, we don’t want to put a reviewer in a situation that calls for an ethical juggling act. Since Christian has made it clear that he will continue to fill out the terms of his art-fair contract, we wish him great success, thank him for the excellent work he has done, and feel disappointment that he will cease writing for us."

Sources say Ortega was none too pleased by the revelation; according to one, Viveros-Faune was "working the phones" last night, spreading the word that he was getting some serious flak. We give the Voice plenty of flak ourselves, but we're impressed with how promptly they dealt with this one.

Previously: 'Voice' Art Critic Takes Heat For Conflict Of Interest

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<![CDATA['Voice' Sends Old-Timers Packing]]> business-side cuts at the Village Voice. Sources inside the paper tell us long-serving staffers were fired today, among them the Voice's accountant and benefits director, who, we're told, had spent 38 years at the weekly.]]> http://gawker.com/index.php?op=postcommentfeed&postId=5002387&view=rss&microfeed=true <![CDATA['Voice' Art Critic Takes Heat For Conflict Of Interest]]> Cvf ArtsJournal blog 'Modern Art Notes' has a well-argued post today alleging that Voice art critic Christian Viveros-Faune's position as co-director of two major art fairs is an inherent conflict of interest. "The arrangement puts a Village Voice art critic in bed with a major art market player," Tyler Green writes. He makes two significant points—that Viveros-Faune's work in the Voice has the power to advance the commercial prospects of artists he's got a business interest in and more disturbing, that by ignoring an exhibit, he has a good chance of squelching its success. Determining who might have been wronged by the one-time Roebling Hall gallery-owner's conflict would be pretty much impossible. Does any of this matter?

The intersection of the arts world and the journalism world is a tricky place. More so, or at least more often, than movie and book critics, reviewers of the arts tend to have had an academic or professional background in the industry. Viveros-Faune's predecessor, the brilliant Jerry Saltz, was the sole advisor for the 1995 Whitney Biennial, but then again, that was a nonprofit undertaking.

It's not all that hard to see why newspapers rely on critics with proven industry experience; Joe Schmo editor can usually (usally!) decipher if a book reviewer has no idea what he's talking about—if an editor isn't up on his art history, monitoring that critic is a bit thornier.

More unnerving really, is Viveros-Faune's blasee attitude regarding the public trust. In an interview with 'Modern Art Notes,' he explains: "Honestly, I thought it basically came with the territory. It's either that [conflict] or teaching. We're not nuns here...I'm not the first person to do it, nor is it the first time that I've done this, meaning functioned with a similar conflict." It was during his time as a critic for the New York Press, that Viveros-Faune ran Roebling Hall.

"I told my editor, so he knows, and of course I hope the paper is not going to care much." Huh! I'd wager the paper is going to care much—enough to look into the critic's work so far and to set down some guidelines for the future.

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