So
Julia Allison and fellow internet fameballs Meghan Asha and
Mary Rambin have
launched their big new project thing,
Non Society, which they describe as "YOUR WINDOW INTO OUR CRAZY LIVES." On the site, they are each "lifecasting," which consists of taking the Tumblr blogs they already had and turning them sideways, so they scroll horizontally. CRAZY. Also, they made a four-minute video in which Allison rides on the lap of a zamboni driver, Asha poses topless with an iPhone and Rambin buys merchandise without insurance. CRAZY. The video is filled with the sort of footage the trio was already shooting, but heavily-edited, MTV style, and with an Aerosmith song in the background ("Pink"). This is the "online show"
Allison talked about after she was fired from
Star magazine, the one for which she lined up outside investment? That actually is truly crazy. Intro video after the jump.
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Gawker
If you're annoyed by internet fameball Julia Allison and Non Society, the "lifecasting" startup she just launched with partners Mary Rambin, Megan Asha and (effectively) Wired magazine, you could always wig out and publish your extensive thoughts on every last reason the site is a grotesque monument to talentless celebrity and that the people involved are annoying. Or you could make like Topher Chris, aka Christopher Price, and resign yourself to the fact that your life will never be as amazing and action-packed and CRAZY as those of Allison & Co., and will consist entirely of doing pedestrian things that no one in their right mind would want to watch, totally unlike Allison and her buddies (ahem). Then you could set up a site called, say, Non Exciting, based on this shockingly honest premise. And then you might even find, in the end, that you've actually created (intentionally or not) the most clever send-up of Allison's fame to date. After the jump, a side-by-side comparison of the Non Exciting and Non Society intro videos.
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