I knew a guy who wrote for Men's Health as a freelancer, and he was a dyslexic and a very poor writer. He accepted payments from PR people to hawk products in his articles.
That "never trust a number over 30 on a cover" rule sucks, because I can't even tell you how many times I've actually counted things in an entire issue for coverline purposes at my title.
I knew a complete sell-out hack who wrote for Men's Health once in awhile. He was honest-to-god dyslexic. He sold magazine mentions of products PR guys were pushing him.
My boyfriend subscribes to Men's Health; I have a subscription to Women's Health. One month, I discovered that they had used the same exercise tips for both magazines (something regarding BEST ABS EVER!), but the men performed the exercises with weights, and the women didn't.
I figured they always recycled stories and tips, but this is insane.
perhaps it's not to this degree of blatant headline copy/paste action, but women's magazines run like broken records as well. please your man, styles of the season, edible stuff to put in your hair as conditioner, etc.
@elizabeth.straebel: Oh, but I love those "put food in your hair" tips. Off the top of my head, I can recall being advised to use vinegar, avocados, honey, beer, eggs, oatmeal, various teas, various tomato products, and mayonnaise by the various lady mags.
The part I still don't understand is, if you go on eBay and search for a copy of the Statham '07 magazine that was featured yesterday, it has completely different cover stories than what this example has. I know this example is from Men's Health own archive on their website, so I really don't get it. What's the full story here?
@MyNameIsChris: The editor says only newsstand editions had the recycled copy, so perhaps that eBay item is a subscription edition. Fits in with my theory, but YMMV.
@Gabriel Snyder: Sooo are they just assuming that subscribers already have six pack abs? I mean... maybe they'd want to step it up to an eight pack? I was always aware newsstand covers could be different from subscription, but this seems like entirely different stories and a totally different magazine. Granted, my abs aren't up on how Men's Health works anyway...
Maybe the brand strategy is to use attractive men and the promise of getting your man in shape to induce women to buy the magazine. Ladies won't care if the copy is the same month-to-month and, in fact, it is better if the copy is the same and the eye candy is different--broader appeal over a 12 month period!
12/12/09
12/11/09
12/12/09
12/12/09
12/12/09
12/11/09
12/11/09
12/11/09
And Betsey, this was very well done.
12/11/09
12/11/09
12/11/09
12/11/09
12/12/09
12/11/09
12/11/09
12/14/09
12/14/09
12/11/09
12/11/09
I figured they always recycled stories and tips, but this is insane.
12/11/09
12/11/09
Hair salad. Gotta love it.
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/12/09
12/12/09
12/11/09
12/11/09
12/11/09
12/11/09
Now, DVR'ing "Inhale" yoga on Oxygen and doing it on my living room floor? That's my speed.
12/11/09
[cgi.ebay.com]
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09
12/11/09