portfolio
Let us begin with the cover of
Portfolio. It's a gilded city image, a metropolis of lit-up office windows in earth tones, oddly, as it is supposed to be an homage to
Berenice Abbott. (A funny reference, as she was told that New York City was too toxic for her to live in and so she left.) Publisher David Carey and Editor in Chief
Joanne Lipman are shown
in the Times this morning comparing their cover favorably to a recent
Fortune cover, with Carey saying, "We're not giving you peas and carrots. We want to capture that glamour." By that measure things are certainly already a success; the magazine certainly weighs as much as
Glamour.
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