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The Very Long Con of a Very Short List

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Nic Fit
06/12/09

In reply to The Very Long Con of a Very Short List
God, certain ppl have milked that Spy Magazine shit for ages now.
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The Cajun Boy
06/11/09

In reply to The Very Long Con of a Very Short List
I subscribed to VSL about a year ago and opened it maybe a half dozen times in the first couple of weeks and then never again. Unless you only use the internet for email, it's sort of worthless.
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CarnegieHill
06/11/09

In reply to The Very Long Con of a Very Short List
Patronmail.com is the prestige arts/culture mailer.

If you look at the benchmark stats of all its clients, the average open rate is 20.92%.

If VSL really has "only" an open rate of 40%, Kurt Andersen should be the highest-paid e-mail marketing consultant in history.

Why isn't he?
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raincoaster
06/12/09

@CarnegieHill: I heard from a good source two days ago that Daily Candy has an open rate of 40%.
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shostakobitch
06/11/09

In reply to The Very Long Con of a Very Short List
Barry Diller looks like a piece of poop.
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rhys1882
06/11/09

In reply to The Very Long Con of a Very Short List
You say a source says only 40% of subscribers open a mailing but then you say the "open rate" is only a fifth of readers. Which is it?
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Ryan Tate
06/11/09

@rhys1882: Ack, 40,000 readers, one fifth of mailing. 40 percent was an error. Thanks.
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m1keh0gan
06/11/09

In reply to The Very Long Con of a Very Short List
Which is it, guys? 40 percent or one fifth?
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narnio
06/11/09

@CoachHogan: also, put this in context please: what are other open rates among it's "lower brow" competitors? average open rates for newsletters?

also, i believe you meant "high brow" not "highbrown."
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Ryan Tate
06/11/09

@CoachHogan: I meant to write 40,000, aka one fifth. "40 percent" was an error. thanks for the heads up.
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Ryan Tate
06/11/09

@narnio: That error is somehow worse ;-> thx
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raincoaster
06/12/09

@narnio: The open rates among its competitors are more like 40%, actually. A really effective newsletter will get 60%.
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narnio
06/12/09

@raincoaster: I was actually playing a bit coy there... I just wanted some more information about its competitors. As far as I know, the internet average hovers between fifteen and twenty percent, but these premium newsletters with sweepstakes, sales, giveaways or just really great editorial can broach the 40-50% line. If someone's getting 60%, I'd assume they're subscriber base is less than 10k, or they're lying.

RAINCOASTER IS STILL ALIVE. ITS LIKE 3 YEARS AGO UP IN HERE!
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