<![CDATA[Gawker: microfame]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: microfame]]> http://gawker.com/tag/microfame http://gawker.com/tag/microfame <![CDATA[Things For Which There Is No Right Answer]]> Microfame expert Rex Sorgatz asks: "The second local version of HuffPo, NYC, launched last week. Will anyone read it?" I can say from personal experience: no. In other news, Gothamist is still very servicey. And pays their writers. [Fimoculous]

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<![CDATA[You Have Hurt The Smoldering Subway Hero's Feelings]]> Hey, it's the subway hero—he's talking! Chad Lindsey, the smoldering actor who saved a man from the subway tracks in what may be his best career move ever, reveals: his soul is golden.

Let's get this out of the way first: Although the balance of available evidence would seem to indicate that Chad Lindsey is, in fact, a gay hero, it hasn't exactly been spelled out yet. Queerty asked him whether fanatical blogs such as this one are trying to turn him into the next gay hero:

Hmm. That hadn't occurred to me. It seems we live in a world where we're past that. I know we're not and I have a good idea that we don't, but I don't know. I'm trying to be judicious about how much I even talk. You know what I mean? I mean, "Look dude, you jumped in the train and got someone out, now shut up already." You know? It's enough to say I'm an actor. People are already rolling their eyes.

Never! This cycle of intense and fleeting adulation is all perfectly normal, Chad. Enjoy it before it fades away, next week. He told Queerty he's barely even had time to read the blogs, but when he spoke to Playbill yesterday he'd obviously had time to read the comments of you, the Gawker readers, who hurt his feelings:

"'Smoldering' is hilarious," Lindsey said. "Later in the blog they have comments and somebody wrote, 'We have obviously lowered the level of smoldering considerably.' I was like - Ouch."

We hope you're very proud of yourself. How would you feel if that was the last thing you ever got to say to Chad?

Queerty: Well, if there's anything people should take away from your story, what should it be?
Chad: *car honks* Oh, God, I almost got run over.

Chilling. Chad, now we know you're reading. Email us at once.

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<![CDATA[Your Two Favorite Fameballs to Overshare Sex Stories]]> Ahh, Rex Sorgatz and Neal Boulton! We've teased microfame expert Rexie for "forgetting his Internet safeword" while we flogged him a while back, and the endearing pansexual Genre editor Boulton for being a pussy/publicity hound.

However, they'll be happy to tell you their sexploits themselves: they'll be reading at the In the Flesh's True Sex Confessions series this Thursday at the now-nightclub but former "massage" parlor Happy Ending in Manhattan at 8, the same place where "Love guv" Spitzer partied with Slate earlier this week.

Also, "Neal Boulton's wife, Claire, will also be in the audience, and it's her birthday." Those two have an open marriage, as they happily told Page Six Magazine. (We saw Boulton's former makeout buddy, Rolling Stone publisher Jann Wenner, in an Upper West Side Starbucks this Sunday.)

Update from Neal: "you forgot to mention that claire will have her hot girlfriend with her, and I will have my 21 year old boy toy with me and we will all be nude. :-) "

We'll be there with bells on.

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<![CDATA[In 18th Century, Fameballs Had to Wait 'til Death for Microcelebrity]]> How did fameballs get famous in 18th-century Britain? They died! Now that we have the Internet, you don't have to wait for your own death to get written up in the papers—you can publish all your career-killing overshares yourself. But back then, "research by the University of Warwick shows [that] death gave birth to the modern cult of celebrity, as the sudden rise in the popularity of obituaries of unusual people in the 1700s provided people with the... equivalent of a celebrity gossip magazine," says Eureka Alert. It was often the eccentrics "from all walks of life" that people loved to read about, such as a man who would "hire himself out to impersonate a doctor and tell fortunes in a fur cap, a large white beard and a worn damask night gown." Hm, what sort of eccentrics would we write about today in those obits? Perhaps a girl from the Midwest who came to the big city, and whose quest for any sort of fame involved buying 180 candy bars, removing the wrappers, and stitching them together to make an eye-catching outfit:

[via Nonsociety]

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<![CDATA[How The Subprime Celebrity Crisis Affects You]]> So I was in my bathroom last night, flipping through the "It Girl" issue of Nylon* and the whole thing reminded me of another thing I saw but had no desire to post about earlier this week, the fact that Leigh "Princess Coldstare" Lezark was photographed attending at least 21 shows at Fashion Week. Yeah, no one cares! Blame the Subprime Celebrity Crisis.

Of course no one cares about Leigh Lezark and Cory Kennedy and Peaches Geldof and even Julia Allison and no offense but their "zero money down" strategy w/r/t talent! This silly idea of Andy Warhol's about everyone getting to be microfamous is just as silly as the idea that everyone in America needs to own a house when obviously they really don't have the "marketable skills" our society would deem worthy of that sort of security. But we invested then-valuable hours in their crappy fundamentals and look what happened: they and Lindsay and Paris and the pothead socialite tranche and the Kardashian tranche and the reformed rapper concubine tranche brought the WHOLE CELEBRITY MARKET crashing down with them. And now it is up to Us Weekly to make sure Sarah Palin doesn't get elected while we at Gawker educate you in the ways of the new communist regime. Look, it is not like people were paying us to give them "AAA ratings." We hated them all along, every one, but we get paid by the page view. That is how the free market works. Or doesn't, I dunno! Anyway thank you market for rallying in support of us trying to figure out complicated things such as "How fucked are the people who don't actually have any money?" Please celebrate the liquidity while it lasts this beautiful cold weekend!

*My roommate, who incidentally stole my October 'Harper's' but that's okay because if she hadn't bought the last like 90 rolls of toilet paper I would be using it to clog the toilet, is the subscriber.

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<![CDATA[Here is Your Miss Williamsburg]]> The much-vaunted Miss Williamsburg pageant we warned you about has come and gone. What to say—the hip neighborhood manages to simultaneously be everything that's wrong and right with Brooklyn's creative slacker class. Since we didn't have the energy to attend (it sounded exhausting), we are happy that the New York Press covered the blessed event. "The girl crowned Miss Williamsburg, C.J. Johnson, boasted the talent of shot-gunning a PBR and taking her panties off through an American Apparel 'onesie'..." Click through to see the crowned King and Queen of Williamsburg, along with pageant drama (includes Xanax and New Jersey!)

"But first I had to ask [pageant coordinator] Misha one last thing: 'What’s with the MC? No one can understand a word he says.' Misha started sweating missiles. 'This fucking DJ is huge in Berlin!' she sputtered, 'the crowd should be lucky to hear him mumble. So he did a little too much Xanax before the show and maybe a bunch of other stuff.'"

Also, scandal: we hear the newly-crowned Ms. Williamsburg is actually from Jersey...! And that the dude winner is actually coordinator Mischa's sister's boyfriend!

[New York Press; photos Lola Wakefield]

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<![CDATA[We Have Seen the Future of Internet Microfame, and It Looks Anonymous]]> Microcelebrity: how long does it last? Will there be a retrospective blog roundup in early 2009 called "2008's Fameballs: Where are they now?" We suspect that the half-life of Internet fame is even shorter than that of regular fame. Continuing today's Warholian fifteen-minutes-fame theme—hey, we exist just to accelerate the man's predictions—Young Manhattanite writes that "the Gawker orbit in 2003-04 was a weird one, full of sparkling transient miscreants who you befriended, respected and were disgusted by all at the same time... [Matt Harvey] was a fixture, as much as one could be in Denton’s then sparsely furnished loft, on the scene and got his share of linkage." Wait, who? The only photo they were able to dig up of the supertan former Anonymous Outsider blogger in the wild is this one, taken years ago in said loft. Maybe he got eaten by the Internet! No, actually—as an article by Harvey himself explains in the New York Press's sex column this week, what he's been up to is kicking heroin:

But when I was shooting heroin every day for seven years the last thing I wanted was a girlfriend in addition to my all-consuming vice. Junkies had expensive habits, rarely wanted to have sex and were an all-around reminder of why I hated myself. So I had a string of flings with straight girls that would last until my behaviors added up to something that—even if they couldn’t place—were impossible for them to ignore. The last of these relationships was with a tiny 19-year-old brunette who made me desperately want to kick dope...

We're sincerely glad he's clean now. The lesson here has nothing to do with drugs, however. The lesson is the "who?" you thought after "Matt Harvey." (Nothing against Matt—you're just the example here, dude.) Internet microfame is short and fleeting. But oh, how fun it is to elevate people to miniceleb status until it becomes theater of the absurd.

(It's not that absurd if you think about it, however—if the many blogs of the world are gonna insist on churning out content 24-7, we're going to all need some entertainers to provide us with freaking content. Microcelebs serve this purpose.)

Enjoy your fifteen minutes while it lasts, folks.

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<![CDATA[Rex Sorgatz Forgot His Internet Safeword]]> Oh, Rexie! The Internet micro-fame expert and boyfriend of the Huffpo's Rachel Sklar seems a bit shook up by our post about him yesterday—which honestly, by our standards, was fairly mild. "I wish I could remember my internet safe word," he Twittered. We'll congratulate him on the S&M reference, but Internet "friends" are irresponsible playmates that don't always stop when you're writhing on the floor, simultaneously begging for more and crying, "Red!" You know what else is fallout from microfame? This is how you know you've truly made it: somebody anonymous devotes 1,489 words to writing a fake chronicle of your sex life.

It's not really that riveting or particularly clever, but that's not the point: fake sex diaries are how you know you've made it as a micro-celeb (for a couple minutes.) Fake anything (Steve Jobs, Nick Denton) being created in your name is simply one of the Internet's strange customs.

[Fake Sex Diaries]

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<![CDATA[Even Noncelebrities Need Interns]]> Fake it 'til you make it, as the saying goes. Noncelebrity Julia Allison is doing just that, advertising for three interns to do God knows what—in the words of the current intern, "One day you might be picking up dog for food [our dogs] Lilly and Mason, and the next you’re researching great date spots or the newest gadget." We know, you're thinking "Why does one need an intern to help you run your professional Tumblr?" After the jump, actual evidence of what the last intern did: collect quotes from gushy reader e-mail for Julia's vanity-project "personal collection."

"Hello! I'm Julia's intern and we're currently working on compiling some emails from readers. Julia loves part of your email (below), and we'd like to include your last name, age and where you live (city and state) along with it.

The email has only been read by Julia and myself. Currently, Julia is just using your email for her own personal collection, but I will update you if anything should change.

Thanks so much,

Samantha"

One more bit from Jules for the prospective new intern(s): "PS. Please let us know if you would be comfortable on camera. It’s TOTALLY okay if you’re not, we just need that info for planning purposes." Oh, right, for that imaginary TV show!

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<![CDATA[Three Simple Ways to Ruin Your Life]]> Rex Sorgatz arrived in New York six scant months ago, but he's already got it all figured out. After an advanced anthropological study of Internet Microfame, he's published his initial findings in New York Magazine. In explaining the concept, he also instructs the reader on how to become microfamous in three easy steps! "To persevere in the new age of celebrity, you need to return to the well, repeating these steps of creating, oversharing, and responding." Soon you too can dog-sit for Julia Allison. We are all Tay Zonday, Emily Brill, and the Tron Guy now. [NYM]

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<![CDATA[All-Star Blog Commenters Claiming World's Tiniest Units Of Fame]]> You may have seen an article in this weekend's Times Sunday Styles section concerning frustrated office workers yearning for pinprick shafts of fame who achieve those tiny morsels of celebrity by offering tiny nuggets of wit on popular weblogs. That's right: The age of the commenter has arrived! Using a tortured analogy to Elton John's "Rocket Man," the article, absolutely dripping with derision, examines the psychology of why someone might extend so much effort for such a meager payoff: They're too lame to start their own blogs!

Since many blogs have a readership of one — or, at best, the writer, his mother and some guy he sat next to in seventh grade who found him on Google — piggybacking on a more popular site offers a wider audience for a keyboard jockey's gripes and quips. Not everyone is up to the task of creating a blog with the kind of consistent tone and provocative topics that attract visitors.
But it's not all in vain. Why, some commenters find fame even in the oddest of circumstances. Take this website, for example:
The real-life identity of one of Gawker's most frequent contributors, and a best of the week honoree, LolCait, was a mystery to the editorial staff until a few weeks ago. That's when Richard Lawson, a 24-year-old sales coordinator in the Gawker Media ad department, who was worried his insider status could be discovered and ethically embarrass the company, confessed that he was LolCait.

His success shows how good commenting has become social currency online. Mr. Lawson, who studied playwriting in college, said he started leaving comments after he was hired five months ago, just to see if he could survive the audition as a Gawker-approved commenter. He made it...

"That was when some of the other commenters started saying, 'Hey, I like your stuff,'" Mr. Lawson said in a telephone interview...

lolcaitcomments.jpgSince he confessed, Mr. Lawson's job responsibilities have grown, although he has not received a raise. He was put in charge of choosing the best comments of the week.

Poor LolCait. That's pretty much the opposite of a raise! Still, keep plugging away, commenters! Some college kid in Texas is now pulling down a sweet twenty grand a year just for doing 30-50 entries weekly for a site on which he used to comment obsessively. If you're ready for the fast-paced world of professional blog commentary—the money, the fame, the hard drugs and easy women—it's yours for the taking. All you have to do is come up with a funny rhyme for "Tinsley" and then sit back and enjoy the ride!

And now, for the first time ever, a video of a blog commenter commenting. Herewith, "A Commenter's Art: LOLCait Live."

All-Stars of the Clever Riposte [NYT]

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