Maybe Mike Walrath, the former Right Media CEO and current Yahoo ad-tech executive, should postpone his move to headquarters. Publishers who run ads sold through Right Media say that the network takes too long to serve their ads to site visitors. How long? 300 to 1200 milliseconds. That doesn't sound like much time,…
How badly did Yahoo's departing SVP Todd Teresi want out of the company? AdAge reports the former head of Yahoo's ad-network business took an offer to become chief revenue officer for startup Web metrics firm Quantcast, which doesn't sell any product yet and faces entrenched competition from Nielsen, ComScore and…
How swiftly executives fall from management's good graces at Yahoo. Just last year, Todd Teresi was promoted to run all of Yahoo's display-ad "marketplaces" — the electronic systems which gather bids from advertisers and place banners on websites, both on Yahoo and off. In May, he squired Yahoo president Sue Decker…
Despite losing its lead engineer and complaints that it's been underfunded, Yahoo's dashboard for brand advertising buyers — first called Apex, then AMP and now goes nameless — is ready to roll out this September, the New York Post reports. The story's source is Yahoo exec Mike Walrath, who will move to San…
