<![CDATA[Gawker: missing the point]]> http://cache.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: missing the point]]> http://gawker.com/tag/missing the point http://gawker.com/tag/missing the point <![CDATA[ Clever Ads Can't Fool YouTube Literalists ]]> diamondshreddies.jpegThe advertising industry's annual self-congratulation festival, the Clio Awards, just wrapped up in Miami. The superbrilliant "Grand Clio" award for integrated campaigns went to a series of ads for Shreddies, a cereal in Canada. The grand idea? They turned the square Shreddies 45 degrees, called them "Diamond Shreddies," then filmed focus groups of people ranking the "new" product. Heh. I can dig it! If you're going to try to sell the same old cereal, at least acknowledge that the entire affair is a big farce. Below, two clips from the campaign. And a rant from one clever YouTube user (of many) who picked up on a scandal: Diamond Shreddies are the same as regular Shreddies!!!

The Shreddies spots:



The detective!:


]]> Tue, 20 May 2008 17:16:41 EDT Hamilton Nolan http://gawker.com/index.php?op=postcommentfeed&postId=392196&view=rss&microfeed=true