marketing
Think of all the tasty treats of your childhood that you can't find any more—what mighty act of will would it take to bring them back into existence? "1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack." That's all it took for Kellogg to
resurrect the odd Oreo ripoff cookies called Hydrox, which were discontinued in 2003 after nearly 100 years. Turns out some people really like their Hydrox! The product always seemed like an inferior, superfluous, knockoff cookie with a terrible name. Which it is! But that has proven to work in its favor from a marketing perspective, because, it seems, "Its fans came to see their sandwich-cookie choice as a call to arms for nonconformists." Sad—but effective. Unfortunately, its kitsch value is the only thing Hydrox really has going for it:
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Gawker
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