Katy Perry's back-up rapper, Snoop Dogg, is set to release a reggae album under the name "Snoop Lion" later this year.

Henceforth, P. Diddy will be known as "Swag," according to CNN. Well, for one week only. Of all of Diddy's many name changes, this is the dumbest.

Jersey Shore heffalump Snooki told the Daily News that she'd like to be called by her real name, Nicole, now that she's a published author. Here are some good reasons why that will never happen.

Last May, billionaire financier Steve Schwarzman made a $100 million donation to the New York Library. The gift, which followed more than a year of blistering press coverage (remember: never let a Journal reporter into your home and allow him/her to interview the household help!) wasn't without one big string: The…

Back in December, real estate kingpin Mort Zuckerman dropped the news that he planned to change the name of Citigroup's headquarters in Midtown. ("We're tired of the fact that every time Citibank has a problem all of the TV cameras come and photograph the Citigroup Center sign on the front of our building," an exec…