It's strange seeing certified people of letters Susan Orlean and Kurt Andersen hooked up to webcams chatting away about literary culture in the Internet Age. But our larger question is whether anyone has 74 minutes to spend watching.

Universal is burning. Visit Universal! Though the fire was at the studio and the ad is probably for the amusement park, this mixed messaging is why computers will never beat humans when it comes to proven advertising placement that gets results. Monetary results. Results that don't involve any of your customers…