"The Term 'Butt Face' Is a Commonly Used Comedic Device": North Face Lawsuit Produces Hilarious Document Trail

In 2007, a Missouri teenager named Jimmy Winkelmann Jr. came up with an idea to spoof lax-bro brand the North Face: an online apparel shop named the South Butt. Other smart alecks had conceived of this name before, but once the North Face sent cease-and-desists, the little jokers quickly cowered before the corporateā¦
