COO Sheryl Sandberg and PR chief-turned-platform politician Eliot Schrage, Facebook's no-fun adults, are fully in charge of Facebook. The latest evidence? Facebook's second annual F8 developers' conference has another "hackathon." But unlike last year's all-night session, it hardly deserves the name. It starts at 3…

Book tours? So old media — or rather, not profitable enough for book publishers to conduct except for celebrity writers. Sarah Lacy, the author of Web 2.0 nonfiction chronicle Once You're Lucky, Twice You're Good, plans to defy that wisdom and go on a 10-city tour herself. She's already included her hometown of…

A year ago this summer, Priscilla Chan graduated from Harvard and moved to Palo Alto to live near her boyfriend, Facebook founder Mark Zuckerberg. But before she did, Chan and Zuckerberg, pictured, held a series of "negotiations" over how often she would get to see him, according to Sarah Lacy's book Once You're…

Web 2.0 was hot last night. And I mean the kind of heat determined not by Technorati rank, but by the thermometer. Despite the stifling weather, San Francisco's Web stars turned out for a party Sarah Lacy threw for her new book, Once You're Lucky, Twice You're Good at Otis off Union Square. The hole-in-the-wall,…

Sarah Lacy's book about Web 2.0, Once You're Lucky, Twice You're Good, officially comes out today (and there's a book party at Otis on Maiden Lane in San Francisco this evening). We've run the index, in an homage to Web 1.0 memoir Burn Rate, page by page over the past week. Here's the full set:

Money isn't everything. Mark Zuckerberg may have the highest net worth among his generation of entrepreneurs, but the Facebook CEO only gets 21 out of 294 pages in Sarah Lacy's new Web 2.0 book, Once You're Lucky, Twice You're Good. That's 16 more than his sister, nerd chanteuse Randi Jayne Zuckerberg, which tells…

Twitter, the 140-characters at a time blogging service, was shaped by its founder's dry, understated sense of humor. The company, not to mention the service, seems to be a sort of Silicon Valley inside joke that, improbably, Ev Williams and his fellow Twitterers have managed to play on the rest of the world. For…

Kevin Rose takes up 62 out of 294 pages in Sarah Lacy's Once You're Lucky, Twice You're Good, her new book about Web 2.0. That's less than I expected, since Rose was the coverboy for the BusinessWeek story, co-written by Lacy, which launched her book. From the look of the index, not much time is spent on the women…

Sean Parker has had a hand in some of the Valley's biggest successes. His first company, Napster, took the world by storm, but didn't make Parker rich. His second, Plaxo, just sold to Comcast. And his third, Facebook — well, say no more. Except for the bit about him getting kicked out, according to Mark Zuckerberg's…

Max Levchin, the cofounder of PayPal and the CEO of Slide, measures nearly everything, down to the optimum price to pay for an engagement ring. If he needs a metric for self-importance, Once You're Lucky, Twice You're Good, Sarah Lacy's new book about Web 2.0, provides one. He occupies 78 out of 294 pages, more than…

LiveJournal founder Brad Fitzpatrick is a prankster, as evidenced by his Halloween costume last year, when the new Googler dressed up as Facebook to mock his coworkers' fears of the social network. I'm told that in Once You're Lucky, Twice You're Good, Sarah Lacy's new book about Web 2.0, there's an anecdote about…

Few people outside Silicon Valley have heard of Roelof Botha. But the former CFO of PayPal is famous here. His two claims to fame: negotiating that company's $1.5 billion sale to eBay, and later, as a partner at Sequoia Capital, investing in YouTube and quickly flipping the startup to Google for $1.65 billion. Is it…

Digg cofounder Jay Adelson is now asked by the likes of Kara Swisher how he'd fix big media companies, as in this clip. But there was a time when he barely knew what to do with his own Internet startup, Equinix. That tale and more covers 54 out of 294 pages in Once You're Lucky, Twice You're Good, Sarah Lacy's…

In Silicon Valley, it's all about keeping score. The question entrepreneurs are asking about Sarah Lacy's Web 2.0 book: Am I in it? And how many pages? Michael Wolff's chronicle of the first Web bubble, Burn Rate, had a clever conceit: The index was published online at burnrate.com, driving people online to see if…