NonSociety, Julia Allison's experient in making macro bucks from microcelebrity, hasn't come up with a clever way of paying the bills. So she's running cheapo Google AdSense ads! Do they ever tell a story.

Like Napoleon marching into an abandoned Moscow, Larry Page and Sergey Brin have led Google's advance into traditional advertising only to find nothing to loot. Now begins Google's long imperial retreat, starting with 40 layoffs.

Every generation that logs on thinks they invented the Internet. With Facebook, Mark Zuckerberg may actually have done it. His social network turns five today, and in that time, it has actually changed the world.

Someone buy something, please. Our New York sighting of Microsoft CEO Steve Ballmer with Yahoo chairman Roy Bostock missed one: Time Warner CEO Jeff Bewkes, who'd like to unload AOL.

John Battelle is the salesman for a host of indie sites, from the futuristic Boing Boing to the Web-obsessed TechCrunch to mommyblog Dooce. What does it say that his company, Federated Media, is canning workers?

If you thought Google's "dogfood" holiday gift was chintzy, check out what Yahoo employees got: $50. To donate to charity. Some others, though, are stuffing their stockings with a $10 million legal settlement.

Tina Brown — who once edited Tatler, Vanity Fair, and the New Yorker and Talk — has reinvented herself by editing a website that mixes high and low culture. Where have we heard that before?

We've uncovered what's really killing the online-advertising business: Sarah Palin! Or rather, the lack thereof. Traffic at Hulu, NBC's YouTube wannabe, tumbled in November without the Web's favorite hot lady governor and VP candidate.

More bloggers getting paycuts! Today, the slasher is BlogHer, a network of ladyblogs which grew out of a conference for ladybloggers. We feel more sorry for the women behind BlogHer than the ladies they're shortchanging.

Social networks have a lifecycle: They start with a small core of early adopters, swell as mainstream users get pulled in by their friends, and then see growth taper off as people get turned off by spam. That's why Friendster is forgotten and why MySpace is looking increasingly stagnant. The price for reaching an…

The Wall Street Journal's website traffic doubled in October as nervous-wreck investors tracked the economy's nosedive. But the usual WSJ advertisers — banks and luxury items such as watches — aren't buying ads to go on all those pageviews. Usually, advertisers confirm their planned holiday spending level to the …

An unproar in the world of tech blogs is uncovering a broader fault line between writers and advertisers. Om Malik's GigaOm and his other blogs have dropped their outside ad-sales firm, Federated Media, a startup run by John Battelle. Federated isn't just another ad network, nor is Battelle just another entrepreneur;…

Nothing, it seems, can stop Google — except the overweening hubris of its employees. Every time Googlers venture outside the Googleplex to demonstrate their charitable embrace of the digitally unfortunate, they end up just reinforcing their snobby superiority. So it went with the search giant's job-swap program with…

Google's oh-so-clever ad system has an Achilles heel: As consumers cut back on spending, they also cut back on Google searches for stuff they want to buy. Furthermore, many shoppers now click on more links in search of a bargain. An official statement from IAC, which uses Google to serve ads on Ask.com, says search…

John Battelle has his own plan for riding out the holiday ad-buying slump. The founder of online-advertising network Federated Media, which brokers ads for sites like Boing Boing, GigaOm, and Dooce, can't fire writers, but he can cut the price of their ads. John, be careful. Your inbred network is made up of bloggers…

Just read Alleywag's summary. Then read the New York Times' official version. I tested Google's canned example: Search YouTube for "financial crisis." Get an ad for a super-violent movie. Those Google people are smart!

YouTube has never been this exciting. And I don't mean the puppy videos. The video-sharing site is frenetically experimenting with every imaginable form of advertising, from prerolls to rollovers to overlays. There's even that staple of late-night television — headache pills! For this, we can thank Ben Ling, the…

Think things are bad in the media business? You ain't seen nothin' yet. That's the message Nick Denton, the owner of Gawker Media, an online publisher whose properties include this website, lays out in a new essay now published on his personal blog. (A draft I saw was headlined "Publishers Are Sleeping Their Way to…

Facebook has made a bold bet on being the next Google. The problem is that it may have made the wrong bet. The Wall Street Journal has taken tardy notice of Facebook's "engagement ads," first launched in August. They are not an easy sell; they require advertisers to come up with some compelling "action" for Facebook…