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Why Microsoft-Yahoo Would Be Bad News For Media
In internet land, everybody's very excited about the Redmond software giant's bid for Jerry Yang's languishing internet directory. Where would a combination leave AOL? (Answer: without an obvious acquirer or partner.) What about the challenge to Google? (Finally, a competitor, financed by Microsoft's profits from its bloated operating system and office applications.) Most of the commentary is overblown. Fusing two mediocre internet units, Microsoft's MSN and Yahoo, will not magically produce a dynamic challenger to Google; merely, if business precedent is any guide, mediocrity on a greater scale. Unfortunately, the petrified traditional media companies don't know that. (They don't know anything really.) And that's why the creation of another internet behemoth would be so pernicious. More »
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