<![CDATA[Gawker: oxygen]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: oxygen]]> http://gawker.com/tag/oxygen http://gawker.com/tag/oxygen <![CDATA[Oprah to OWN her own cable channel]]> Who needs a YouTube channel when you can have your own cable network? Estrogen-drenched media mogul Oprah Winfrey has formed a cashless 50-50 joint venture with Discovery Communications to launch the Oprah Winfrey Network in mid-2009. The channel will replace the Discovery Health channel and, in exchange, Discovery will operate the Oprah.com website. With her name all over the network — and her aspirations for global dominance spelled out in the channels acronym — Winfrey appears fully committed to this latest venture. Unlike her last cable channel, Oxygen.

Winfrey backed out of of the hybrid Internet-cable venture when she quietly sold her stake just prior to NBC Universal's acquisition of the languishing property. "Fifteen years ago, I wrote in my journal that one day I would create a television network, as I always felt my show was just the beginning of what the future could hold," says Winfrey. What happens to a dream deferred? If at first you don't succeed, try, try again. (Photo by George Burns)

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<![CDATA[Turns out, as we heard, that Oxygen has indeed...]]> scissors.jpgTurns out, as we heard, that Oxygen has indeed shitcanned a whole slew of people—25 percent of its staff, actually. The company fired 65 employees across various departments. The news comes two months after NBC announced it was buying the network and just two weeks after the sale was completed. Anyone getting the feeling that violence will be up more than usual over the holidays?
Previously: NBC Makes Oprah, Paul Allen Slightly Richer

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<![CDATA[A T.V. pal of ours says layoffs were expected...]]> A T.V. pal of ours says layoffs were expected this week at the Oxygen network. And now our inbox says: "Someone just told me that everyone got canned today." Ruh roh?

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<![CDATA[Oprah starts a YouTube channel]]> Oprah Winfrey is launching her own YouTube channel. It will have clips and behind-the-scenes footage from her show. The unveiling will occur November 6 on the Oprah show along with YouTube founders Chad Hurley and Steve Chen, Tyson the skateboarding dog and Judson Laipply, the "Evolution of Dance" guy. That'll be a fun show to watch. Hope someone posts it on YouTube.

Seriously, if anyone can make a YouTube channel work, it's Winfrey. Her show grabs 5 million viewers a day, and presumably some of them have computers. On the other hand, her past Web performance does not bode well for the venture. The last Oprah foray onto the web was the Oxygen cable-net/website which imploded and was sold off to NBC Universal, long after Winfrey had backed out of the venture.

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<![CDATA[Web-cable hybrid Oxygen runs out of air]]> What took NBC so long? That's the only question that came to mind when I saw that Geraldine Laybourne, at long last, had sold her struggling women's cable-TV channel to NBC Universal for $925 million. The fact that I'm describing it as, yes, a "cable-TV channel" speaks to Oxygen's failure. Conceived in 2000 as a multimedia empire that would bridge the Web and TV, Oxygen failed to thrive in either medium. Backer Oprah Winfrey, Laybourne disclosed to Advertising Age, quietly backed out of the venture some time ago. For NBC, Oxygen is a natural add-on, a minor expansion of its cable lineup. As for Oxygen.com, it, too, is far smaller than NBC's iVillage, which NBC has struggled to integrate. Eventually, the Peacock may figure out how to merge its disparate networks — broadcast, cable, and Web, But if it was hoping to buy a recipe for doing so from Laybourne, NBC will just be cooking up disaster.

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<![CDATA[NBC Makes Oprah, Paul Allen Very Slightly Richer]]> oprahNBC Universal announced today that it has bought Oxygen Media, that home for the has-been (see: "Tori & Dean," "Breaking Up With Shannen Doherty," and "The Janice Dickinson Modeling Agency,") for the bargain basement price of $925 million. The deal for the seven-year-old Lifetime-rival network will ensure that the founders of Oxygen will finally be able to feed their children and rest easy at night, knowing their financial worries are behind them. You know: Oxygen co-founder? Oprah Winfrey. Oxygen investor? Microsoft co-founder Paul Allen. We're sure they're totally pissed that they didn't get to pocket that $3 billion "BET money" they were hoping for. Because now how will they buy more megayachts and/or Maui?

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<![CDATA[Let Shannen Doherty Do The Dirty Break-Up Work For You]]> doherty-breakingup - DefamerBreaking up with someone is always a delicately executed affair: You don't want to insult the dismissee by callously dropping a text message alerting them to their newly single status, but a romantic, candlelit dinner capped with the presentation of a cake iced to read "Happy Dumping" can quickly cross the line into overdoing-it territory. Thank heavens, then, for aging actresses with past reputations of being interminably difficult bitches, and the basic cable reality shows they tend to host. On Breaking Up With Shannen Doherty, you can now part ways with that special, dead weight in your life by having the one-time Aaron Spelling muse do it for you in front of an intimate audience composed of Oxygen network's viewership:

Doherty, 35, helps those in need of ending relationships by creating fictitious circumstances to get the two people in a room together so she can watch their behavior — and then step in herself. [...]
The process is as simple as lying to a louse called Steven, luring him to a restaurant under the guise of appearing on a cooking show with his girlfriend, and having Doherty appear. That's right, Doherty does the dirty work — and we mean dirty. This guy, unaware that he's being watched, at first hits on Doherty by asking her if she's ovulating. When Doherty reveals his relationship is over, he announces he's relieved.

Of course, not all the scenarios are quite as cut-and-dry, and we'll certainly be tuning in for the episode in which the blubbering IT programmer with nothing to live for but the girlfriend he adores so much is given the brusque heave-ho by Brenda Walsh, upon which he instantly produces a handgun from his man satchel and proceeds to blows his head off as a blood-and-brain-splattered Doherty looks to her producers for guidance.

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<![CDATA[Media Bubble: 'State of War,' What Is It Good For?]]> 20060104stateofwar.jpg&#8226; James Risen's State of War — the impending publication of which forced the Times to finally publish the domestic-spying story — also makes Judy Miller's WMD excuses fall apart. [NYO]
&#8226; Still, the domestic-spying articles were better than the book is, says Jack Shafer. [Slate]
&#8226; Lunatic talking head Bill O'Reilly promises to "get into the lives" of Bill Keller and Frank Rich if (perhaps imagined) Times attacks on him continue. We really hope he does, because Keller would be so much sexier if he were a little less earnest. [Media Matters]
&#8226; Yesterday was CBS's first day as its own company. Well, except for all those all days as its own company. [WP]
&#8226; New Oxygen show features middle-aged women partying with college guys. We're pretty sure we saw that same show on Cinemax once. [NYT]
&#8226; Not-quite-victorious — but still really good — GMA staffers get cheesy commemorative trinkets. [NYO]
&#8226; Jon Friedman is clearly smoking crack, as proved by (among other things) his prediction that MSNBC will beat CNN and Fox News in 2006. [MW]
&#8226; Latest Q-ratings study shows Katie Couric isn't as popular as she used to be. Clearly not in the polling sample: Les Moonves. [WWD]

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