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New York, 8:33 AM
Fri Nov 27
11 posts in the last 24 hours
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10/31/08
10/31/08
10/31/08
* bankruptcy
* CEO pay
* CEO scandal
* Chicoms
* child labor
* corrupt politician
* dangerous product
* deadly product
* massive layoffs
* plant closings
* pollution
* scandal
* sex scandal
* tanking stock
* terrorism
* other (please specify)`
10/31/08
10/31/08
10/31/08
I suspect that he'll be successful if he can produce really smart spots, like those IBM commercials about "tree-hugging" business plans. I suspect he won't if he just produces a diet of PSA's unless he can land large, rich companies with serious image problems like ExxonMobil.
10/31/08
10/31/08
Sure it does. Organic food is largely offered by large conglomerates who charge a premium for your ability to be "socially responsible." Advertising those products is both lucrative and a positive thing for conscious customers - but remove the "lucrative" and it does not happen.
10/31/08
So, @ADismalScience: I totally concur - and also believe it can be done.
10/31/08
I know you meant business and marketing, but the wannabe-sociologist in me had to mention the difference. ;)
Of course, on the other hand of that in many industries the easy profit is all that is seen, forsaking the greater social conscience which could, in the long run, be more profitable. The two are not mutually exclusive.
10/31/08
My view is that CSR is absolutely tailor-made to accommodate the sector of the marketing universe that we now know as "branding." And if something contributes to branding, then it automatically contributes to bottom line. Ask any marketer.
10/31/08