The page 6 math on that doesn't reflect how real world business works.
You don't need to get $150,000 in subscriptions for the investment in that shoot to be worth it.
It increased brand awareness, got heterosexual women to think about Playgirl, let people in general know that Playgirl is still operational and built up a lot of overall awareness.
What that means is that they might not get $150k in sign ups right away, they will get more sign ups over time, be able to charge more/get more click throughs on their ads, etc...
If they spent the same $150 on online advertising they wouldn't have gotten anywhere near the overall value for their money that they got from this shoot.
@drunkexpatwriter: Yeah, I think they're right that it would have cost much more than that to get the marketing results the whole stupid thing provided. That doesn't change the fact that they're a hella gay magazine trying to relaunch in a recession, when unlimited and excellent free porn is abundant, when gay media is wheezing its last gasp, and when print in general is collapsing, but hey, all that was also true three months ago, before any of us knew Playgirl still existed.
@drunkexpatwriter: I didn't mean to imply it was a bad marketing investment. Quite the contrary, it was a marketing coup. How does Page Six think that's even a question? Playgirl was SO off the radar before this.
@Lysergic Asset: Apparently the bar's set pretty high, because (L to R): convicted felon, wacky probable drug hound, gay, crazy definite drug hound, pervy old man.
@Martita: I would like to apologize and clarify that comment: the only people who think gays are going to hell are the nutty Christian types. Not me! If anything, that lineup should serve to show the nutty Christian types why they are wrong. Anyway, many apologies; you may ban me now.
Wiping one's ass with a Faberge' egg is totally overrated. You wouldn't believe the hemmorhoids. But at least they're artistically tapered and rather sparkly.
Miss Trachtenberg was on "NYC Prep" as well as "Real Housewives of NYC." She's the local go-to gal for reality producers in need of someone to put together a staged event that'll bring the cast together and the claws out. Also great are the staged photo shoots for her freebie magazine, which lets the producers do stuff like get Prepster PC Peterson shirtless and canoodling with a hot male model. At Devorah's prompting, natch.
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And Playgirl is kinda bummin cause of the lack of enthusiasm from their, ahem, "readers"?
Sorry to have to be so crass but without a saluting member present, revenues are going to be flaccid.
12/10/09
12/10/09
You don't need to get $150,000 in subscriptions for the investment in that shoot to be worth it.
It increased brand awareness, got heterosexual women to think about Playgirl, let people in general know that Playgirl is still operational and built up a lot of overall awareness.
What that means is that they might not get $150k in sign ups right away, they will get more sign ups over time, be able to charge more/get more click throughs on their ads, etc...
If they spent the same $150 on online advertising they wouldn't have gotten anywhere near the overall value for their money that they got from this shoot.
12/10/09
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12/10/09
And now it looks like they'll have the Tiger Woods photos next.
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12/07/09
Betsey and Martha, OK. The rest, book me on the River Styx ferry to Hell, if you please.
12/07/09
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And don't forget to book the tow trucks and police presence at least a week in advance to ensure your Thanksgiving needs are met.
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It isn't because he's gay, it's because he's an untalented fashion designer fame whore.
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