The Pampers™ division of the mighty Procter & Gamble corporation has spent this entire year engaged in a harsh battle with angry diaper fundamentalists over its Drymax™ diapers. Now, Pampers has been vindicated! Will the war end peacefully?

Incredibly vain parents are actually buying Huggies horrible denim diapers, so much so the brand regained the market share they recently lost to Pampers. This can only mean one thing: diaper war.

Not willing to let Huggies corner the market on fashionable disposable garments for children to shit in, Pampers is introducing a collaboration with designer Cynthia Rowley. The diapers will come in a ruffle print and madras. God, madras! Really?

Ask a parent to name the harshest war in which Americans are currently engaged,and most will say "The war against Pampers™ Dry Max diapers. My baby's poor bottom!" The P&G corporation is now ready to win the war. Harshly.

For months now, mighty P&G has been battling hordes of upset parents who say that the new Pampers Dry Max diapers are ill-fitting, worthless, and even chemical burning their babies' bottoms. Can corporate PR defeat irate poop cultists?

Ad Age has a fascinating story on how some online Pampers dead-enders have "jammed Pampers.com with negative reviews" about P&G's new super pee-absorbing diaper brand, imperiling the company's painstaking multimillion-dollar marketing campaign. Sample comment from a Pampers dissenter, below.