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liberty mutual
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Paul Tilley
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liberty mutual
liberty mutual
Here's a good look at Liberty Mutual's feast of responsibility: the simplistic blog post on ResponsibilityProject.com that the company was seeking to promote by buying up deceased ad executive Paul Tilley's name in Google Adwords. "When a 40-year-old Chicago advertising executive named Paul Tilley died recently, the cause of death was officially ruled suicide," the post says. "But some believe that Tilley was metaphorically pushed by a steady stream of malicious comments anonymously posted about him online in the weeks before he took his life." Well, the investigators got it all wrong, then! We also notice that they've bought the word "responsibility." And after the jump, you can watch one of the site's responsibility-promoting films: "A man is just another passenger on a bus until he comes face to face with a thief. And a choice." So he chose to steal a dead guy's name to sell insurance, right? Surprisingly, no!
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Responsibility Illustrated
Here's a good look at Liberty Mutual's feast of responsibility: the simplistic blog post on ResponsibilityProject.com that the company was seeking to promote by buying up deceased ad executive Paul Tilley's name in Google Adwords. "When a 40-year-old Chicago advertising executive named Paul Tilley died recently, the cause of death was officially ruled suicide," the post says. "But some believe that Tilley was metaphorically pushed by a steady stream of malicious comments anonymously posted about him online in the weeks before he took his life." Well, the investigators got it all wrong, then! We also notice that they've bought the word "responsibility." And after the jump, you can watch one of the site's responsibility-promoting films: "A man is just another passenger on a bus until he comes face to face with a thief. And a choice." So he chose to steal a dead guy's name to sell insurance, right? Surprisingly, no!
More »
paul tilley
There was a ton of debate about the death of Paul Tilley, the ad agency exec who committed suicide last month. Some people charged mean bloggers with helping to push him over the edge—charges that seemed increasingly ridiculous, as people took time to consider the full situation. But Liberty Mutual, the huge insurance company, had another thought about Tilley's death: what a great way to promote our company! And that's exactly what they did, the sickos.
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Liberty Mutual Uses Ad Exec's Suicide To Promote Itself
There was a ton of debate about the death of Paul Tilley, the ad agency exec who committed suicide last month. Some people charged mean bloggers with helping to push him over the edge—charges that seemed increasingly ridiculous, as people took time to consider the full situation. But Liberty Mutual, the huge insurance company, had another thought about Tilley's death: what a great way to promote our company! And that's exactly what they did, the sickos.
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gawker explainer
STOP THIS BLOG BEFORE IT KILLS AGAIN
Paul Tilley, the ad exec who killed himself because blogs were mean to him (or something), continues to inspire the most self-righteous and least self-aware of scribes to put quill to parchment, adjust their oft-dropped monocles, and write, more in sadness than in anger ("I think I'm more saddened than pissed off"), strongly worded letters to whom it may concern regarding those mean, mean bloggers. Today, Bob Garfield, who blogs at Ad Age, helpfully explains "the difference between commentary and vandalism." "Commentary" is when smart, mustachioed professionals who've written books and things blog. "Vandalism" is when people are mean to those people, on the internet. [AdAge, UnRelated]
advertising
Nina DiSesa Becomes Her Own Blog Nightmare
"I've seen blogs where if you don't have your name on [a comment], they won't run your answer. I respect those blogs, and the people who run those blogs have a great deal of integrity," said blog-hating ad agency exec Nina DiSesa in an interview we posted earlier today. Among those cowardly bloggers who provide a platform for totally anonymous comments: Nina DiSesa! More »
advertising
Nina DiSesa To Bloggers: Stop Attacking Children!
McCann Erickson ad agency exec Nina DiSesa has already made clear her feelings that ad industry bloggers are bitter losers, who bear some responsibility for the suicide of Chicago ad exec Paul Tilley. But in a just-posted new video interview, she expands on the real villains: "The blogs that attack the children." She thinks they should all be outlawed! Quite right, cause there's a lot of ad industry blogs that attack children and stuff, I guess, or something. DiSesa does display her canny understanding of the digital age by acknowledging, "It's fun to have a really good blog on your computer and to engage in it." Okay! The full clip, helpfully titled "Are bloggers dangerous?", is below. More »
paul tilley
Blogs Innocent Of Shoving Ad Exec To Death, Friend Says
The Times looked into the death of DDB Chicago Creative Director Paul Tilley and found that he probably jumped from an upper floor of the Chicago Fairmont hotel to his death, and does not appear to have been brutally pushed through a window by the Scary Internet Blogs as had been feared. Though Tillet faced potentially lethal "biting" "harsh criticism" on AgencySpy.com, the Times found an anonymous friend of Tilley's who said blogs had nothing to do with his suicide: More »
advice
Nina Disesa On Men
Angry McCann Erickson ad agency executive Nina Disesa reminisced fondly to the press today about her former colleague Paul Tilley, who committed suicide late last week. She commended his wisdom and sense of humor. Kind words, and quite a contrast to her assessment of anti-Tilley bloggers as hateful, bitter losers. It's worth pointing out, amidst all the hubbub, that Disesa is currently flogging her book, "Seducing The Boys Club," about how to survive and thrive as a woman in a man's world. Its observations seem to have informed her blog-relations tactics. Below, some of Disesa's top "practical, outrageous, and even controversial maxims" for dealing with men—the dogs! More »
paul tilley
Ad Agency Boss Calls Bloggers Hateful Bitter Losers Over Tilley Suicide
The controversy over what role (if any) ad bloggers played in ad exec Paul Tilley's suicide is rising up the ranks pretty fast. Earlier today Nina Disesa, the chairman of the New York flagship office of huge ad agency McCann Erickson, left a comment on the Agency Spy blog that calls bloggers hateful failures, and their commenters "losers." This prompted AdScam's George Parker, an actual ad industry guy who takes a backseat to no one in cussing out said industry, to scoff at her, and add that "I happen to think the vast majority of the work that comes out of McCann is shit." The most incredible aspects of this controversy are, 1. The fact that nobody knows why Tilley committed suicide has not prevented a major agency executive from speculating on the cause, and 2. A major agency executive could be so tone-deaf when it comes to the blogosphere. The whole thing is getting nastier by the minute, without any real new information. Disesa's full angry comment is copied below. More »
paul tilley
