In your venturesome Friday media column: Jeff Zucker's rumored to have big plans, People StyleWatch is insanely successful, Demand Media's coming to buy your blog, and Mark Whitaker heads to CNN.

Magazines are in trouble. Fashion is expensive, but we're broke. Americans aren't as purty as the celebrities are. Not to worry, impoverished unattractive celebrity-worshiping American magazine consumers! A magazine just for you is a wild success.