@jasonelias: Mmm Shasta. My brother, sister and I always got to choose two flavors for our trips to the beach. I think they were 14 cents apiece or something like that. The cola was bad, but I liked the cream soda and red apple flavors.
@HaysiFantayzee: They were something like 14 cents a piece. I seem to remember a chocolate soda--I did like the ginger ale though. More than anything I loved those cans.
The real marketing genius, apparently, was the guy who convinced them to change the name to Diet Pepsi. Up until then, none of the soft-drink companies wanted their girly, awful-tasting diet products associated with the main brand.
I can still see the dust on cans of Strawberry soda in my grandmother's "cold room" under the basement stairs. The older this stuff got the more it resembled sweet-nasty cherry cough syrup, and Nana had the same cans for about 25 years, and always told guests, "Oh, there's some soda pop in the basement. Help yourself." She didn't mention the botulism. Good thing fermented toxins make soda cans bloat like a two-week old corpse, or every cousin north of the Mason Dixon would have had their stomach pumped.
@naugahydeinplainsight: Hammer brand soda. Black cherry or ginger ale. The tops of the bottles had a diamond facet motif cut into the glass. Half-remembered dream of my childhood or I've lost my mind completely, someone please back me up?
@BookishLookish: Not part of my upbringing, sorry. But I've got to say, this whole thread is bringing out a lot of childhood memories -- or, as you say, maybe they are half-remembered dreams. Who needs madeleines -- we've got TaB.
@Sandogg: How did Coors wrench away the Shasta monopoly on the Rocky Mountains graphic, anyway? Because looking at that... can? box? I can tell it's cold.
@Greasy Thumb Guzik: Ah. Thanks for that. The only Shasta I'm familiar with is the cougar mascot of my alma mater, the University of Houston. And geography was not my strong subject.
@J. Frank Parnell: No, no, this is marketing for the aspirational masses, who want to be like the Big Whites. If it were for the WASPs it would have been called Veranda!
@BookishLookish: Too Southern, which reminds me of one of my favorite below-the-Mason-Dixon jokes: "I'm not sure, but I think his wife's name is Veranda."
I had a horrible flashback last night to a Diet Pepsi jingle that included the lyric "the taste of America."
Perhaps the Ann-Margaret clone will be singing that next week instead of about how light and pretty drinking Patio makes her feel...
@BookishLookish: artificial is presented so big it's like it's a good thing. reminds me of my grandma being worried for me when she came over to eat and i had fresh veggies. she was worried i couldn't afford the good frozen or canned kind.
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[en.wikipedia.org]
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Down in the ghetto all we had was diet Shasta
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Crisp.
Refreshing.
Suburban WASP-approved.
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Perhaps the Ann-Margaret clone will be singing that next week instead of about how light and pretty drinking Patio makes her feel...
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Also I love the "imitation" they had to add to "strawberry" and "grape." The need to use the word "artificial" had not come into vogue/law yet?
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