An irate Malibu resident objected to iconic actor Dustin Hoffman's choice of t-shirt over the weekend. The woman didn't believe that the term "fruitcake" accurately described Hoffman and his career. The woman said, "You're not a fruitcake, Mr. Hoffman. You're a legend. A national treasure. Now, my sister who lives in…
You may never find a better moment in history to marvel at the craven pseudo-patriotism of international corporations than now, when all the world's major consumer companies are fighting to ingratiate themselves to Chinese consumers. That's China, the Red Menace! Did you know that Pepsi ran a promotion changing the…
Rick Astley's greatest hits collection is back in print thanks to the Rickroll phenomenon. When YouTube used the video for their April Fool's Day prank, they linked to an mp3 version of the album on Amazon. And Pepsi bought an ad on the Amazon page for the album. Winners: BMG, Astley, YouTube, Pepsi. Losers: You.
Eye-tracking studies show users tend to ignore content contained in banner ads. The news has ad agencies wondering whether display advertising — Yahoo's bread and butter, Google's hopes and dreams — is worth the money. That's idea behind Matthew Creamer's 2,274-word opus in Advertising Age. The 100-word version goes:
Amazon.com and Pepsi have teamed up for a year-long free music promotion, very similar to one Apple and Pepsi had several years ago. The promotion, scheduled for a Super Bowl launch, will have consumers collecting five Pepsi bottle caps for one free music track from Amazon. In short, Amazon is making a major play…
So it turns out the Craigslist cutie who tried to extort a Fortune 500 exec was going after a Pepsi Bottling Group V.P., allowing the Post to use the charming hed 'POP' TART SCAMS BIGWIG: EXTORT OF CYBERCHEAT PEPSI EXEC." The paper adds little to yesterday's Smoking Gun report save to name the victim and get a quote…
