Burger King sales are plummeting now that "super fans" are cutting back. For example, one super fan "figures he is saving more than $100 a week by eating fewer burgers." Goodness! Can America's food crisis grow any more dire?

You might remember Peter Arnell from his embarrassing rebrandings of Pepsi and Tropicana, or maybe for being an evil, foot-rub demanding boss. Now the branding wizard owes HarperCollins $100,000, for sucking, at books.

Peter Arnell can't seem to catch a break these days. Earlier this year, the advertising mogul and "brand expert" was widely mocked for blowing millions on a silly, new logo Pepsi. Just weeks later, his decision to change Tropicana's packaging turned into an epic disaster, causing thousands of consumers to cry foul…

Time to hear more about Peter Arnell! Turns out the pistol-packing 'branding' wizard truly screwed Tropicana with his (momentary) redesign of their juice cartons. He's also traumatized his employees, we hear (again):

You may not know Peter Arnell, but you know his work. The crazy Pepsi-is-the-center-of-the-universe logo design! The awful failure of the new Tropicana design! But what's the man himself like? Massively insecure, of course:

We felt it was our responsibility to bring you just one more story about purportedly nasty adman Peter Arnell. This one dates from his pre-slimdown days, like this (admittedly crappy) photo. According to our tipster, Arnell used to like to demonstrate his loyalty to his clients by publicly using their wares.…

With your help, we've ID'd 14 of the potentially worst bosses in New York. We'll be parading them in front of you daily, and when we're done, we'll all decide together who's the worst. Feel free to shout out your suggestions if any of these tales joggles a traumatized (or happy) memory!