<![CDATA[Gawker: peter rojas]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: peter rojas]]> http://gawker.com/tag/peterrojas http://gawker.com/tag/peterrojas <![CDATA[The Twitterati Have One of Those Days]]> Ever worked from home, felt sad, drank coffee, had a Hot Pockets, and reminisced? Then you know exactly how Politico's Patrick Gavin, web comic Alex Blagg and new media flack Leslie Bradshaw felt today.

Politico's Patrick Gavin got things done.

Mashable writer Mark Drapeau craved caffeine.

Microsoft-employed Web comedian Alex Blagg reminisced about the days before the death of print.

New media flack Leslie Bradshaw felt lightheaded and had a Hot Pockets (the diet kind).

Gadget blogger Peter Rojas worked from his $1.6 million Lower East Side home.

Anyone else's tweets we should keep an eye on? Send us more Twitter usernames, please.

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<![CDATA[Peter Rojas, protective papa]]> These days, even birth announcements go out via Twitter. That's how blogger Jill Fehrenbacher, wife of Engadget founder Peter Rojas, belatedly acknowledged the birth of their son, also named Peter. Can't blame her for being busy: She'd launched a commercially minded babyblog, Inhabitots, two days prior. Congratulations are due. But Rojas seems a bit frazzled by fatherhood. The couple also recently bought a new $1.6 million home on Essex Street in New York's Lower East Side. In an email exchange with Cityfile, a database of Manhattan's microcelebrities, he asked the site's editor to remove his condo's street address, citing "harassing materials" sent by mail to his previous residence. Cityfile has declined to redact the address — a matter of public record, in any case. The emails, reprinted below:

On Wed, Aug 13, 2008 at 4:19 AM, Peter Rojas wrote:
If you could just delete the street number and street name that would
be great. Your post is the only place on the public web that has that
info, and I'm hoping that raising that small hurdle to finding it will
help.

I've been blogging for seven years and I've never felt the need to
publish someone's home address like that.

On Sat, Aug 9, 2008 at 8:40 PM, Peter Rojas wrote:

If it's all the same to you guys, could you please remove my address from
this post?

http://www.cityfile.com/dailyfile/853

I get that this stuff is a matter of public record, but I've had a problem
recently with someone sending harassing materials to me through the mail
and
since I've just moved I'm hoping that they won't figure out what my new
address is. Right now you guys have the only mention of it on the web, so
I'd really appreciate it if you just removed the address from the post.

Thanks!

Peter


Sent from Gmail for mobile | mobile.google.com

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(Photo by Scott Beale/Laughing Squid)

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<![CDATA[Engadget's top editor leaving for vague new startup]]> Ryan Block, the perpetually-in-hyperdrive head of consumer electronics superblog Engadget, is quitting the site after two years to launch a new site with his predecessor, blog millionaire and RCRD LBL founder Peter Rojas. A TechCrunch report stops short of further facts, but correctly dismisses the notion that Block's plans can be reverse-engineered by looking up the 39 domain names he owns — do you really believe Mr Always-On didn't think of that angle?

Whatever Block does, he'll do it at full throttle. The guy pioneered live, realtime photo shoots from gadget industry events, uploaded while top mainstream media photgraphers puttered with their lens cases. Check out his first-onto-the-Internet photos of the iPhone's unveiling. Having worked both with and for him now and then at Engadget, I'm just glad I won't have to compete with Ryan Block anymore — as, I'm sure, are my colleagues at Gizmodo, the rival gadget blog owned by Valleywag publisher Gawker Media. Someone else is about to start losing a lot of sleep.(Photo by mroth )

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<![CDATA[Ad network fad hits music blogs]]> MP3 blog like Peter Rojas's RCRD LBL attract "tastemakers who wield considerable influence over their peers" reports Fortune. Only they don't attract very many of them. For example, Thefader.com has 93,000 monthly uniques, RCRD LBL, 125,000 and Thetripwire.com about 15,000. So what are these small sites with attractive demographics to do? Hire crafty ad sales teams to sell limited, premium inventory to sponsors desperate to reach their "boutique" audience? No!

They're doing what everyone else is doing, throwing their inventory into a big pile and asking someone else to do the work in return for a large cut of the revenues. Jon Cohen and Rob Stone, principals of New York-based Cornerstone Promotion, have created an ad network for the very purpose. We're not surprised many follow this path. It's easy and allows publishers to focus on creating content — which is probably more fun than selling ads. We would be surprised if RCRD LBL's Rojas joins up. His blogfather, Weblogs Inc. founder Jason Calacanis, is a known proponent of going with internal ad sales teams over ad networks, which he describes as "short term and very damaging." Indeed, Fortune reports Rojas is rumored to be going the smart way: releasing a major artist's latest album, sponsored by a single advertiser.

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<![CDATA[Free from Jason Calacanis, Veronica Belmont is immortalized in song]]> Veronica Belmont is no longer a "Rojas-level" hire at Jason Calacanis's Mahalo Daily videoblog. But she's lending her name to former Calacanis partner Peter Rojas's music site RCRD LBL. Or, rather, music group the Carps is lending it for her. They've written a song titled "Veronica Belmont." Why? Because the song lyrics all about the Internet, on which Belmont obviously plays a crucial role. Along with something called Chocolate Rain and the word pwned. (Photo by Veronica Belmont)

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<![CDATA[Music wants to be something other than free]]> "After a certain point the free 'promotional' use of their music becomes a substitute for people actually buying their music.... The problem is that the labels think their music is worth and what the market thinks it's worth are very different things right now. That doesn't mean that music has no value — I certainly don't believe that, otherwise I wouldn't have started a music site — but that there isn't as much value in at as a retail object." — RCRD LBL founder Peter Rojas, responding to Ted Mico of Capitol Records on the problem of giving away music online as a form of marketing. [PSFK]

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<![CDATA[Jakob Lodwick disses Peter Rojas, just so we'll talk about him]]> Ousted Vimeo founder/CEO Jakob Lodwick has fallen into Tumblr-blogged obscurity. Without a scantily clad photo of Jakob and Julia every morning, why should we continue to care about his budding musical exploits? Lodwick must have gotten the memo, for he's taken on fellow nerd-hottie hipster entrepreneur Peter Rojas in an attempt to stay relevant. Lodwick (and everyone else) can't figure out what's so great about Rojas's Web-music thing, RCRD LBL. "They combined the worst way to discover music (genres) with the worst way to organize Web content (tag clouds)." Them's fighting words! At least he has one good point: the only people who think any of this crazy music 2.0 nonsense is a good idea are founders of music websites and their friends. (Photo of Jakob Lodwick by Jesse Winter) Update: Lodwick deleted the post. Luckily, we have a copy.

lodwickblog.jpg

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<![CDATA[Blogfather explains why music is blog fodder]]>

Peter Rojas, the founder of gadget blogs Engadget and Gizmodo, explains the thinking behind the RCRD LBL project to trendspotting site PSFK — important things like why it's a blog. Now if he'd only explain why he chose such an annoying name.

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<![CDATA[Engadget founder and newly married uberhipster...]]> Engadget founder and newly married uberhipster Peter Rojas's Internet-only music label RCRD LBL will launch this November. Creative director Elliot Aronow parrots what little has been revealed of the venture: a network of ad-supported online music labels and blogs offering free, exclusive music from artist both famous and unknown. He should have thrown in "It's like a filtered YouTube" for good measure. [PSFK]

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<![CDATA[Xeni Jardin, Kevin Rose, and friends get in bed with Virgin]]> poll_top_image.gif
After wooing San Francisco at its hub airport, Virgin America has enlisted seven Internet heroes to pitch the new airline. Seen here are Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Peter Rojas of Engadget; and Alex Albrecht and Kevin Rose of Diggnation. You can see them in these Virgin cartoon spots, which are like C-minus episodes of Sealab 2021.

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<![CDATA[Who's really winning the gadget-blog war?]]> Sorry about the pie, bossGawker Media publisher Nick Denton, the owner of this site and my worthy predecessor as its editor, has weighed in triumphantly on the battle of the gadget blogs, declaring his Gizmodo site the winner in its heated competition with Engadget, the rival site started by founding Gizmodo editor Peter Rojas and now owned by AOL. The last time I covered this fight, I was working at Business 2.0, and an ostensibly neutral party. And so I got a fusillade from all sides. Scarred from that experience, and hardly neutral now, I'm not going to comment, save to observe that in the days to come, you're sure to hear an elaborate, exhausting point-counterpoint from Gizmodo and Engadget about international licensees, traffic-counting methodologies, and so on and so forth. Trust me, you won't want to hear it. And anyway, I'm more interested in my boss's obvious, embarrassing gaffe.

CNET versus the gadget blogsTo prove Gizmodo's ascendancy, Denton cites numbers from Compete.com, an increasingly popular Web traffic-research firm. But he also claims that both Gizmodo and Engadget "have grown at the expense of established tech sites like CNET." Really, Nick? Because if you had bothered to consult Compete.com on the matter, you'd have seen that the research firm believes CNET has outgrown Engadget. While there's been a dip in CNET's readership since the spring, in the past year, CNET has added 3 million visitors — the equivalent of two Gizmodos. Some expense.

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<![CDATA[Gadget expert Peter Rojas gives Palm, the...]]> Gadget expert Peter Rojas gives Palm, the maker of Treo smartphones, some extremely tough love. Basically, he'd like the company to completely rethink its hardware designs, operating system, developer relations, and marketing in order to get back in his good graces. We think it would be cheaper for the company to just buy everyone ice cream. [Engadget]

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<![CDATA[Om Malik's green period]]> Earth2Tech, GigaOm's new environmental blogOm Malik, the moody tech blogger behind GigaOm, is better known for his blue periods. But now he's entering a green phase with his new environmental blog, Earth2Tech. His heart's hardly in it, however. In sending around a note announcing the site, all he could manage was this: "Apparently like everyone else, we are going green!" For those who know Malik, that's his slightly chagrined way of admitting he's following a trend, not setting one. While it may not attract much excitement from its creator, it's sure to pull in those green ad dollars. (Side note: GigaOm contributor and Earth2Tech lead writer Katie Fehrenbacher is the sister of Jill Fehrenbacher, who in turn is Engadget founder Peter Rojas's girlfriend.)

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<![CDATA[To-Do this week: Design 2.0, Web Infinity Plus One]]>
  • Tuesday afternoon: Oh boy, just $175 for an afternoon of lecturing designers! At Design 2.0 in SF, BusinessWeek writer Jessie Scanlon moderates a panel including Diego Rodriguez of magical design company IDEO and Peter Rojas of tech blog AOL Engadget. More fun than a barrel of Gillmors! [Core77]
  • Tuesday evening: TechCrunch tech publisher Michael Arrington wrangles techies from Google, Yahoo, AOL, Photobucket, and Azureus at the Harvard Business School Association's panel on online video. [HBS Tech]
  • Tuesday night: Your best bet for Tuesday is the Silicon Valley New Technology June Meetup in Palo Alto, where five startups take the stage to demo. Start a trend — drunkenly heckle Kaboodle, Meebo, or the other startups until they dash from the stage in tears. [Upcoming.org]
  • Tuesday night (UPDATE): Or heckle someone at the SF New Tech Meetup, held at CNET HQ. [Meetup.com]
  • Thursday evening: Hear Douglas Coupland, author of Microserfs, read from his new book Jpod. (It's about video game coders.) Event's free, and it's on Haight Street. Get a signed copy — and review it for Valleywag, won't you? [Upcoming.org]
  • Thursday night: The highlight of your week is Valleywag's Web Infinity Plus One SloshCon, where nerds drink for free and yell about the Internet. Come shout your business plan from the stage and see if anyone invests. [Upcoming.org]
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