In the summer of 2004, a newly single professional in his early forties wanted to sleep with as many women as possible. Sex being above all other considerations — time, money, shame — he took on the persona “Dimitri the Lover” and drafted a general sexual proposition for any “attractive, intelligent woman” who happened to read it. He printed a few thousand posters and hired a postering company. Together they placed them all over the city, from family-oriented neighbourhoods like the Beaches (where mothers’ groups ripped them down en masse) to York University campus (which alerted the police).

“I got dozens of responses. Dozens. And fucked maybe 20 women, something like that. Not a lot,” Dimitri tells me. Of course, most people who saw the poster thought it was a joke. I did, until Dimitri hit on me in Starbucks two years later. I was taken aback, mostly because of the way he looked: tall and broad-shouldered, with dark, gelled-back hair. A stranger on the street might nickname him “Dimitri the Lover” as a joke.

Yes, and then he became a bonafied pickup artist! And now Dimitri is an internet sensation! Where did this come from? It's posted a couple places with various questionable "friend of a friend" descriptions, but maybe this clip is just the PUA equivalent of Viral Marketing?

Jezebel has the transcript of the voicemails, in case you are squeamish or without speakers.