Magazine Covers Now Smarter Than Magazine Ethics
Magazine ad revenues are tanking, and many magazines are now selling ads on their covers, despite the fact that it's "not allowed." Seems like a clear-cut case of economics trumping ethics. But what happens when the cover ads are magic??
Time4Media Too Slow to Sell
If you were hoping to add a few Time Inc. titles to your gift bag, think again. The increasingly fumble-handled debacle of the Time4Media sale — including a few cherries like Field & Stream, Popular Science, and the Parenting group and Golf — will now drag out into next year, practically insuring fewer bidders,…
