The public relations industry is essentially a grand sleight-of-hand trick in which money is extracted from clients in exchange for building a smokescreen of wordplay around a pile of excrement ("the product"). It's a living. This is PR Dummies. Poking the poo pile, once a week.

The public relations industry is at best comical, at worst evil, and, for the most part, a simpering crab pot of truth-twisting and careerist ego stroking. This is PR Dummies. Sticking our hand in the pot, once a week.

The public relations industry is the birthplace of nutrition-free filler that grows up to become pseudonews. Sometimes, it can be a terrifying thing to behold in its rawest form. This is PR Dummies. The dumbth of PR, every week.

The public relations industry is often called upon to smooth over the errors of others. This makes their own mistakes all the more delicious. This is PR Dummies. Dummies, in PR, every week.

Public Relations is a welcoming refuge for the world's worst scoundrels, an amoral haven in which the most antisocial of behaviors can be supported and celebrated, for a fee. This is PR Dummies. The worst of the worst, weekly.

Public relations encompasses a multitude of skills: audience analysis, persuasive communication, business savvy. There are those who do all of these things poorly. These are the PR Dummies. The dumbest of the dumb, every week.

The public relations industry is a festival of shamelessness in which the most shameless are never shamed. We are here to change that. This is PR Dummies. The most shameful shames, every week.

The public relations industry is a heartless machine that cares not about a human's life or death, unless it can be used to sell a product. Your soul is only worth a poorly written press release. This is PR Dummies. The worst of the worst, every week.

The public relations industry is full of whores. Sometimes, they get themselves confused with the rest of the world. We present one of those instances, below. This is PR Dummies. Flackery's worst, every week.

The public relations industry is the sports bra of professions: outwardly flattering, but sweaty, oppressive, and unsexy beneath the surface. This is PR Dummies. The worst of the worst, every week.

The public relations industry often seems like a vast sea of ineptitude, studded with fetid islands of grotesquerie. No more so than when approaching Valentine's Day. This is PR Dummies. The worst of the worst, on a weekly basis.

Just in time for the rising backlash to its self-created public relations disaster, the Susan G. Komen Foundation—which announced this week that it would pull its funding from Planned Parenthood—has teamed up with Discount Gun Sales to market pink handguns.

The practice of public relations can turn a holy man into a god damn dolt. We shine light into flackery's darkest corners every week in our PR Dummies column. This week: fighting Lord Ganesha's battles, poorly.

The public relations industry is, in general, an ongoing battle for attention between the calculating evil villains and the merely buffoonish clowns. We will do our part to expose awful PR practitioners in our weekly PR Dummies column. Let us give them the attention they want. Bad, bad attention.

Following Lana Del Rey's performance on SNL, the Internet rained down upon the singer its very own plagues. First, there was ridicule. Then, there were emails. And more emails making subtle demands. And finally, came the silencing rage of her publicists.

Public relations is a field whose cravenness is superseded only by the ineptitude of many of its practitioners. We will do our part to mock, expose, and belittle deserving PR people in our weekly PR Dummies column. This is our second installment.

Public relations is a field populated by an overabundance of liars and morons. (Apologies to the honest, mentally facile minority.) Deadspin used to run a feature called PR Dummies, in which it urged that various PR people be fired, for being dumb. (Generally expressed through dumb press releases.) Our new editor,…