So You're Into Haggis?

Yesterday we received a press release. It declared, "Hello! I recently found your blog post about Haggis and want to introduce you to our website." Oh? Which blog post was that? More »

'Tune In to Find Out What Sex Is Like for Lauren and What 2 Vaginas Looks Like!'

PR is a discipline that demands the delicate touch of a surgeon and the sober judgment of a sober judge. You can't just wildly issue press releases like, "Hey, We Got a Lady With Two Vaginas Here!" Or can you? More »

'Amazon women live in huts massage gringos all over except butts(etc.)'

A successful PR pitch starts with a subject line that grabs the eye. Congratulations to Eric Schwartz, who pitched us a spa review story with the subject line above. Aspiring writers, take note. Here's a taste of the story's magic: More »

Gays: Here's How to Avoid Pregnancy

Here is an actual press release sent yesterday to the editor of GayListDaily.com. That's GayListDaily.com. How stupid can you anticipate the following press release to be? It was sent by 5WPR, America's most inept organization of any sort. Behold: More »

Zac Efron Tops Something During The Listiest Time Of The Year

During this end-of-year, list-making bonanza time, the one chart-topper whose name we desperately wanted to see (Zac Efron), we feared we would not. We figured the Crown Prince of Tweensmanship would tumble through the Hollywood censusing cracks, qualifying him for neither Sexiest Man nor Highest Paid Actress Alive honors. Luckily, the people behind essential desk reference The Celebrity Black Book—the Gray's Anatomy for the science of celebrity stalking—have compiled a "Most Wanted" Celebrity of 2007 list ("for autographs, donations, endorsements and media requests from fans, businesses, nonprofits and the media,"), giving Efron the edge over even the likes of such hotly wanted personalities as Oprah Winfrey and Angelina Jolie: More »