Gawker 
Enter your username and password.
New York, 11:15 PM
Sun Nov 22
12 posts in the last 24 hours
Tip Your Editors:
tips@gawker.com
Tipline: 646-214-8138
Editor-in-Chief:
Gabriel Snyder | Email
West Coast Editor:
Richard Rushfield | Email
Contributing Editors:
Valleywag:
Ryan Tate | Email
Media:
Hamilton Nolan | Email
Politics:
Alex Pareene | Email
Investigations:
John Cook | Email
Entertainment:
Brian Moylan | Email
Nights:
Adrian Chen | Email
Azaria Jagger | Email
Ravi Somaiya | Email
Weekends:
Foster Kamer | Email
Video Editor:
Richard Blakeley | Email
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
10/30/09
10/30/09
10/29/09
So, instead of seeing Bill getting killed in the food court with the knife in the show. You see a Carl's Jr. commercial showing Bill getting killed in the food court with the knife behind the guy getting ketchup on his shirt and shoes.
So, in that respect...this is still old hat. Most major fast food outfits include tie-ins to movies. Nothing as direct as offering plot points in the commercial but you probably get the idea. This seems like a good way for Hollywod to alienate fans of popular shows. I can see it now on a future episode of House:
House and team are stumped on a particularly infectious hangnail that is causing the patient to break out in green spots.
We cut to a stark white hospital hallway with a janitor mopping and noting the fresh pine scent.
"That's the power of Pine Sol."
In the background, House and team are rushing the patient into an open room as he spews various bodily fluids all over the floor.
"You missed a spot honey."
Cut back to the show. #productplacement
10/30/09
10/29/09
If Greg House (I like that show) puts on a pair of Ray-Ban glasses, that's product placement.
If you're watching a commercial for Fujifilm, and someone in the commercial takes a picture of a cancerous lung, and later, in "House", you see a guy with a cancerous lung, that's what this guy invented. Not the same thing.
10/29/09
10/29/09
btw: Are our comments all promoted by default now? Yippee!
10/29/09
10/29/09
10/29/09
10/29/09
And as far as there being an art to commercials, yeah, of course there can be, but most of the time it's just some loudmouth screaming about the slap-a-chop or cash4gold.com or whatever. So yeah, if I could have Tina Fey uninterrupted for 30 full minutes and the only price to pay is that she drinks a Diet Coke while on screen, I'll take it. Suspending disbelief really isn't all that hard, I do it all the time in books for much more improbable scenarios than that. #productplacement
10/30/09
I don't mind commercial breaks, as long as they're not too frequent. If the show itself ends up feeling like a commercial, though, it's just a shade too cheesy for me to buy into. Speaking of cheesy, hey, have you tried these new Cheetos? #productplacement
10/29/09
10/29/09
10/29/09
@Brett Benedict: PROGRAM #productplacement
10/29/09
Does the Vaseline make it easier for the 'Maneater' to digest her prey?
And yes I'm already assuming the Maneater is a woman because this Lifetime we're talking about here.. #productplacement
10/29/09
10/29/09
10/29/09
10/29/09
09/28/09
She had this mental image of a handful of citizens glued 24/7 to the channel, their homes (mobile or otherwise) filled to the ceilings with crap they bought.
Not hating on Cheyenne (never been there), just passing on the knowledge.
09/29/09
09/28/09
09/28/09
09/28/09
07/28/09
07/29/09