<![CDATA[Gawker: promotions]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: promotions]]> http://gawker.com/tag/promotions http://gawker.com/tag/promotions <![CDATA[Dr. Phil To Ride Amtrak Around For Some Reason, Next Month]]> We on the record as being tired of waiting for our own American Bullet Trains, but Amtrak is obviously trying to sabotage potential public support for high-speed rail transit, if this upcoming celebrity appearance is any indication.

America's Favorite non-practicing former psychiatrist and self-help Guru Dr. Phil "Dr. Phil" McGraw will ride the Acela from New York to Philly and back again on Wednesday, September 9. That is maybe two-and-a-half hours he will devote to solving the problems of pretend commuters, unless of course there are delays.

Much like Dr. Phil is a pretend doctor, the Acela (average DC-to-Penn Station speed: 80 mph) is a pretend high-speed train, though at least on the Acela you can BYOB. (Or purchase the fairly reasonably priced little tiny bottles of Jim Beam black.)

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<![CDATA[Nude Models and Other Publicity Tactics]]> How to promote oneself in this crowded multimedia world? By making sure—at all times—to be flanked on both side by naked models. It worked for this guy. Or did it?

[Via Agency Spy] Other ideas:

Learn to dance.

Do whatever Ronn [sic] Torossian says. Communicate gooder!

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<![CDATA[Fire-Haired Jet-Setting Sex Toy Entrepreneur Lover to Head Murdoch's UK Papers]]> The image associated with this post is best viewed using a browser.Rebekah Wade, editor of the UK tabloid The Sun, has been promoted to overseer of all five of Rupert Murdoch's newspapers in England. Let's hear about her fabulous life of bliss with her horse trainer/ vibrator entrepreneur husband!

Wade recently got hitched with Charlie Brooks, a longtime racehorse trainer who started up a little sex toy business back in '02:

Charlie Brooks, who set up a business selling sex toys after quitting racing, posted the catalogues to parents at Cheam Hawtreys School - where Prince Philip is also a former pupil.

The A Little Something for the Weekend brochure offered a range of saucy products including vibrators and boxer shorts featuring phonebox sex cards.

That shows character! Tatler has a story in its newest issue about Brooks' wooing of Wade, which is summarized by the Guardian. They know famous wealthy people! And the powerful! They are quite the toast of the leisure class!

The image associated with this post is best viewed using a browser.

"When Charlie Brooks wakes up in the mornings at his barn in Oxfordshire, he likes nothing better than to fly to Venice from Oxford airport with his soon-to-be-wife Rebekah Wade, the dazzling redhead editor of The Sun, for lunch at Harry's Bar.
"Later in the day, after shopping and sightseeing, the couple fly back to London for dinner at Wiltons in Jermyn Street." (...)

"When they're not in Venice, Charlie and Rebekah go on holiday with the Freuds on their boat... the Oppenheim Turners at their house in St Tropez... and with the Daventrys in the country.

Also Wade was once arrested for assaulting her former husband, a British soap opera star! Just goes to show the fundamental class of the Brits. Meanwhile, Rebekah Wade's US counterpart, Col Allan, is just drunk.
[Pic via and via]

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<![CDATA[Chevy: 'Show Us Your Tits']]> Chevy's new promotion on college campuses: "giving free rides to students who will be filmed via the interior 'Cab Cam.'" Then all the videos go on the web, and the one that gets the most views wins you a new Chevy. In other words, "HEY GURL FUCK ME IN THE BACKSEAT AND WE GET A CAR." [via Adrants]

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<![CDATA[Band Sellout Prices Reach An All-Time Low]]> The entire music industry is slowly becoming a simple extension of corporate marketing programs—but at least most companies are forced to pay a lot of money for their new pets. Taco Bell, though, has learned that it doesn't take that much to have an "indie" (Ha! Ho!) group cosign your company. The souls of musicians used to cost at least a bag of heroin; now, an entire band can be purchased for as little as a Chalupa value meal!


Taco Bell is doubling down on indie rock this fall by expanding the scope of its annual promotion that provides meals to touring bands. The fast-feeder's third iteration of "Feed the Beat" will feature twice as many bands and an online contest to record singles...

The reward for Taco Bell comes when Gen-Y fans see the brand giving a hand to acts they care about. The chain is also taking the opportunity to promote its late-night menu, reasoning that touring bands are hungry after a show.

So 100 lucky indie bands get a $500 coupon to Taco Bell and the chance to put their MP3s on a Taco Bell website, thereby helping the fast food chain connect with those hard-to-reach Millenials!

God that's sad.

[Ad Age]

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<![CDATA[All Book Has Going For It Is "Clitoris"]]> "There are 8,000 nerve endings in the clitoris and this son of a bitch couldn't find one of them." Sound like an opening sentence to a trashy beach novel that aims to be read by thousands of housewives lolling on the Jersey shore before becoming landfill refuse? That's exactly what it is! But since it has such a killer first line, the people promoting the book (Tan Lines, obviously) made a video of all types of random people reading it. Just that line. It's all downhill from there. This is like the far, far less literary version of the video of random blogger types reading from the Keith Gessen FSU remix book. I bet the Tan Lines people wish Julia Allison had showed up to put some flair into it. Aw! Watch the strange clitoris festival, below:

[via Adrants]

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<![CDATA["Indie" Musicians Smile While Running Horrific Corporate Gauntlet]]> Dude, it is so refreshing to listen to "indie" musicians because "indie" musicians are "independent" from corporate control. Ha. We should pretty much eradicate the word "indie," which has become a total, depressing farce. In order to sell a single freaking song in today's environment, musicians must rush around bootlicking every monster corporation of any type willing to give away some airplay and free promotion. It's only a matter of time before Lockheed Martin is making bombs that play Pearl Jam songs on the way down. Witness what one single up-and-coming "indie" singer named Greg Laswell subjected himself to in the quest for publicity:

  • "Two of Mr. Laswell's songs will be played overhead in Courtyard by Marriott lobbies and on the hotels' Web site."
  • "The singer-songwriter has been a spokesman for Apple Inc.'s GarageBand software, showing off how to use the technology to record songs on a laptop."
  • "His songs are being played before the previews at large movie theater chains like AMC Entertainment Holdings Inc. and at Landmark Theaters' art houses."
  • "This summer, an online Pepsi and Amazon ad will feature an MP3 player with images of Mr. Laswell."
  • "Indeed, Mr. Laswell's songs have been featured in two movies and 11 TV shows, including 'Grey's Anatomy'"
  • "Mr. Laswell's EP, released in March to promote the July record, became part of the Artist Discovery Series of Whole Foods Markets Inc., where customers in grocery checkout lines saw him compared with EMI Group's Coldplay."

As long as he stays indie.

[WSJ]

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<![CDATA[Worthwhile Gizmos]]> JApic2.jpegHere's a useful thing: Mike's Hard Lemonade has a neato promotional toy on its website that will let you insert your own name and picture into a news clip, then send that clip to your boss as evidence of why you can't come in to work today. In unrelated news, Julia Allison won't make it to work today; she's been stuck on a spinning carnival ride! Watch this breaking news now! [via Adrants]

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<![CDATA[Vanity Fair's Guide To The Summer]]> vfsummer.jpegVanity Fair is a national publication, but it's gone to a lot of trouble to market itself to the tastemakers of New York City. The magazine has produced a 40-page guide to the summer in NYC, with lists and quick critiques of everything from the best outdoor bars with roof decks to the hottest summer concerts. It's a smart (if labor-intensive) promotional move: making the in-crowd know you went to a lot of effort on their behalf. Populists that we are, we're bringing the entire document to the public—you can view the whole thing here. Below, a sample page of VF's editorial comments on summer bars:

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<![CDATA[Celebrity Supergroup Redeems Racist Taco Bell Ads]]> tacopic7.jpegTaco Bell's Value Menu slogan is "Why Pay More?" But if a rapper were to say it, they would say, "Why Pay Mo'?" Because black people can't talk right, ha! Cannily tapping into urban culture, the fast food chain is running a "Why Pay Mo'?"online promotion, complete with a Rap Name Generator (mine is Super Fly H. Nach!). Taco Bell's beef tastes like dog food, and their ad agency is making them look like a bunch of tone-deaf racists. But I can almost forgive them for all that, because their site's "Why Pay Mo' Rhyme Generator" allowed me to create a hip hop supergroup featuring evil columnist Andrea Peyser, Spitzer hooker Ashley Alexandra Dupre, drunk Post editor Col Allan, and author of the year Keith Gessen, all kicking rhymes about the fat value menu. Action photos below!:

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<![CDATA[Did PepsiCo Steal Ad From Tumblr Blogger?]]> Is Tumblr now fertile ground for stealing ideas? Sierra Mist has a new ad—a cross promotion with The Office on NBC—showing a bunch of office workers flying toy helicopters around their workspace as Wagner's "Ride of the Valkyries" plays in the background. "Is your office this much fun?" the voice-over asks. The Sierra Mist spot is amazingly similar to a promo video that the young blog wizards at Tumblr released seven months ago. The same helicopters buzzing around the office; the same background music. Tumblr founder David Karp tells us he came up with the idea on a lark, to show off life in the office of the young company, and that the musical idea was "the result of being raised by a composer with an appreciation for theme music." He also tells us he wasn't contacted by Sierra Mist's ad agency before their ad went up. Scandal? We've emailed PepsiCo. for a response. It could be an uncredited rip off—or just a case of both being inspired by Apocalypse Now. Click to watch the clip above juxtaposing the two ads, and decide for yourself. [Full original Tumblr spot here. Full Sierra Mist ad here.]

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<![CDATA[Mentos Wants You To Smooch Your Computer. Literally]]> mentons3.jpegMentos ads started out very friendly. "The freshmaker!" the man with the vaguely foreign accent would proclaim. They were cheesy and fun. Their newest project, though, is far, far, darker. We're not quite sure how it's supposed to make us feel, but we would describe the experience as awkward and terrifying. If you choose to visit MentosKissCam.com [via Adrants], be prepared for some virtual sexual harassment.

You go to the site. Do you like boys or girls? Click one. Dramatic music swells up. A film starts: a beautiful woman, bathing in the ocean, with, it must be said, a rather revealing outfit. She strides towards you. She wants your gum! You place it in her mouth, and she is happy:


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She moves towards you. What's this—she wants to see your webcam? You turn it on. Now you're supposed to kiss her!


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The site freezes; its dirty little electronic self is waiting for evidence from your webcam that you are actually leaning in and kissing the screen! That's when I turned it off. I don't like Mentos that much. But please, feel free to try it and report back. I think this may be asking a bit much of even the most bored breath mint aficionados.

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<![CDATA[Starbucks Reaches Out To The Simple People]]> sbuxbkfst.jpegAre you the type of consumer who's always been interested in trying that "Starbucks" that you've heard so much about, but are intimidated by its mysterious ways? In other words, are you a half-bright mole person? Well the company has a new website just for you! "What the online experience does is mimic the experience [consumers] would have in the store, if they went to the barista and said, 'I want to try Starbucks, but I don't know where to start,'" says one exec [Ad Age]. With StarbucksCoffeeAtHome.com, all the frightening guesswork is taken out of the coffee-going experience. What's your "flavor profile?"

Visitors are able to determine their personal flavor profiles with the help of a five-question quiz, and they can request free samples before committing to a purchase.

"We want to make people understand that if you tried one [blend] and you didn't like it, it wasn't the right blend for you," said Ms. Pinero. "That doesn't mean the whole brand isn't right for you."

My flavor profile is Breakfast Blend!

Plus there's barista art (!!!), like this:


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<![CDATA[James Frey Is Trying Too Hard]]> jamesfrey.jpegIf just buying James Frey's new novel isn't enough for you, you can purchase the "companion volume" called Wives, Wheels, and Weapons for just $150, hardcover. But it has a bunch of Terry Richardson photos of MILFs, gangsters, and rad cars. The three things that symbolize L.A.! I don't really understand the market for any of this. Particularly for Frey's heavy metal/ Hell's Angels book promotional tour, which gets a prize for Most Apparent Conscious Contrivance Of Coolness:

To promote the book, Mr. Frey will eschew typical bookstore readings for events at rock venues. He will appear at the Blender Theater in New York, Whisky A Go Go in L.A., and Slim's in San Francisco. At each venue, he will have music and a light show, with images from "Wives, Wheels, Weapons" projected on a screen while he reads. At the San Francisco and L.A. readings, local heavy metal bands will perform.

Members of the Hell's Angels will handle security at the events, in what Mr. McWhinnie described as an allusion to the infamous 1969 concert at the Altamont Speedway, in which fighting between members of the crowd and the Angels led to one fan's being stabbed to death. Presumably Mr. Frey will not attempt to carry the historical echo that far, but who knows? Perhaps he can stage an altercation and use it as grist for his next book.

[NY Sun]

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<![CDATA[The Pinnacle Of Sitcom Rap]]> balkirap.jpegFrom a long list of the most excruciating old school commercials that painfully integrated rapping comes this winner: The "Perfect Strangers" and "Head of the Class" hip hop promotional collaboration dance and musical extravaganza. I always thought Balki would make a promising rap star, and Larry, of course, is a great hype man. But spectacles like this surely prompted the sitcom stars of today to specifically write "No rapping promo appearances" language into their contracts. So many lost opportunities:

[via Benjurr.Wordpress.com]

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<![CDATA[Cosmo's Stupid Sexy Bikini Sex Record Sexy Stunt]]> cosmo4.jpegCosmo, the sassy, sexy source of sex secrets he's too scared to tell you, is going to an incredible amount of effort to promote its August issue: the magazine is trying to break the Guinness World Record for "most people photographed on a beach in a bikini." The old record? 1,010 girls on a beach in Australia, set last year by... Cosmo! Good to see they have a hobby. They need 1,200 "chicks 18-34" to show up on Miami's South Beach next Friday, so start hitchhiking now! You'll get a free Old Navy bikini, "style to depend on available quantity and selection." Unfortunately swimsuit photos appeal primarily to straight men, who don't buy Cosmo anyways, so this is all a big waste of time. After the jump, photos of the last record, which is still perfectly good and pointless if you ask us:

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[pics via RightFielders]

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<![CDATA[Texas Oddly Expects You To Visit]]> wesuck.jpegHouston: what's the point? The Texas city is most famous for the Bush family, big hair, and sippin on the sizzurp. At least that's the stereotype, and as a non-Houstonite, I don't care enough about the city to put in the effort to dispel that stereotype. But the city has anticipated this; they're rolling out an ad campaign designed to boost the city's reputation [NYT]. It's called "My Houston," and it features celebrities talking about what they like about the city. Unoriginal idea, Houston! Really now, are tourists going to flock to a hot, sprawling, asphalt-covered outpost in Texas just because racer A.J. Foyt fondly reminisces about speeding around its traffic-choked outer loop roads? In any major city, no matter how forlorn it is, you can find a handful of prominent citizens who will talk it up. They're called the rich. They'd get along pretty well anywhere—even Houston. Besides, why did the city go and spend a bunch of money on a new ad campaign when they could have just gone to YouTube and pulled off this perfectly adequate "Great Day Houston" rapping promo for free?

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<![CDATA[Josh Millrod Wants To Maniacally Work For YOU!]]> joshmillrod.jpegDoes your company need a jolt? Have you frequently said to yourself, "We could get back on track if only we could find a young, overconfident marketing assistant who backs it all up with a Bachelor of Music in Trumpet Performance and Certificate in Journalism from Indiana University!" Well brother, I think I have just the young man for you. Didn't think you could find someone with all that and a history of performing "psychedelic folk with a twist of Indian classical" music? Meet Josh Millrod, your future entry-level employee extraordinaire!

Josh has taken his employment fate into his own hands by setting up a website—with a tasteful, manic yin-and-yang symbol wallpaper—touting himself as the answer to your company's [something] needs. He can offer you direct marketing experience; copywriting experience; and "Brand marketing experience that got a lot more kids to get fat from drinking Nesquik... which they bought at Target." Sign us up!

Josh uses an arcane advertising technique known as "exaggeration" to help his points stick in the head of you, his potential employer. "BREAKING NEWS: World-Famous Marketing Genius Josh Millrod Is Finally Available For Hire," he writes. The concealed witticism: Millrod is not, in fact, world famous (yet).

"I'm not quite as insane as this site might suggest... I promise," writes Josh. Cool!

Let's run down his resume: He's worked on campaigns for everyone from gangster rappers to Fortune 500 companies. And he's held five different jobs in the past year! That's the type of broad-based experience you want from a marketing genius/ 2006 graduate of Indiana University in Bloomington.

In conclusion, you are a foolish and incompetent businessman if you don't contact Josh Millrod with a job offer at once. And ladies, he "loves to read, hang out in coffee shops and watch zombie movies." So why don't you contact him, as well?

Let us know how it goes, Josh!

[UPDATE: Josh writes in to tell us that he put up this site as "a joke for some friends" and adds that "I'm really not a complete dickhead and it sucks to see people talk about me like I am." I believe him.]

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<![CDATA[Scarlett Johansson Vs. Tom Waits]]> scarlett.jpegUncut magazine in the UK got an advance listen to the new and unnecessary Scarlett Johansson album of Tom Waits cover songs, "Anywhere I Lay My Head." According to the scattered preview, ScarJo sounds at various times like Marianne Faithfull, Liz Frazer, Marilyn Monroe, and Joy Division [Uncut]. So there's that. They do point out the asinine spectacle of 24-year-old ScarJo crooning "I Don't Want To Grow Up." You're not, yet, so stop singing about it! The question about this album remains: why must it exist? Certainly not because the blonde it-girl actress is poised to improve on the music of Waits, America's coolest living man. Could it be...the promo photos? It must be the promo photos. After the jump, the plump-lipped ScarJo's recently released contemplative pictures for the album—she enjoys sitting and gazing into the distance, you'll see—along with some of Tom Waits, for comparison's sake.

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[SCARJO PICTURES END HERE]

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<![CDATA[Strip Club Tour Is VERY INTERESTING To Journalists]]> 36M.jpegA brilliant way to get reporters' attention: Invite them to a strip club. On assignment, of course! Unlikely crunk crossover rap group Three Six Mafia is promoting its new single with a "Strip Club Tour," and the media is encouraged to attend. "Please reply to this email by 3PM today (3/12/08) if your site has correspondents in the following markets and you would like to cover them at the strip club," says the pitch. Reporters across the South and Midwest are stumbling over each other to find the relevant angle on this one. On a professional level. After the jump, a full tour schedule, and a video of 3-6-M's new single "I'd Rather" Set to a montage of Eliot Spitzer photos. This may prove to be the most successful music marketing strategy of all time.

THE THREE SIX MAFIA STRIP CLUB TOUR SCHEDULE, SO IF YOU ARE ON EVEN A CRAPPY LITTLE LOCAL PAPER AROUND HERE YOU BETTER START BRAINSTORMING QUICK, FELLA:

Tennesse 3/17, 3/18, 3/19

Jackson, MS
3/20

Birmingham, AL
3/21

Atlanta, GA
3/22, 3/32, 3/24

Tucson, AZ
3/29

San Antonio, TX
3/30

Texas
3/31, 4/1, 4/2, 4/3, 4/4

Chicago
4/10, 4/11

Lake Forest, Il
4/12

Detroit, MI
4/13

St. Louis, MO
4/14

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