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more about #branding more comments → marcsiry: This marks the day that "branding" was officially rebranded as "wanking." more » raincoaster: Sucker. Bullshit. Down the toilet. more » MincnglyWhrdL'mer: lol. more » MessiahsHandle: I suggest Doa. Can't we take Aol to Switzerland to put it out of its misery...legally? more » shostakobitch: but what does denton think about this? more » Sir Thomas More: They might as well have gone all the way and changed it into Lol. more » naugahydeinplainsight: This is the one that scared me. Brought back memories of waiting so long for pages to load it felt like my head was about to explode. Thanks for brin... more » son of spam: Aol. Rhymes with A-hole. more » AzureTexan: I'm diggin' the ideogram. Reading right to left, it's "Eddy hook 'em fish." more » lobstr: If the folks behind this are the same people who did that new Pepsi swirl campaign, I'd love to see the 40-page corporate-branded meta-existential shi... more » Motoko Kusanagi: Dead fish gets flushed down the toilet. Rock on! more » SpicyMeatball: Does anyone remember when Burger King attempted to have table service? I'm sure it was test market thing, but it was completely ridiculous. They wou... more » A Message To Rudy: At the risk of being looked at as a fat, unclutured American (well, I'm not fat at least), I ate at a McDonalds in London years ago, but only because ... more » hamburgerhotdog: I walked by this place and was slightly in awe at how civilized it looked until I realized no one was actually eating. They were only sitting around. ... more » Swifter: You gotta be a real tool to go broke running a casino. It's a license to coin money. more » -
#branding
Surf The Internet the Mostly Lower Case Way
Stop everything, The Internet: AOL is now Aol. Whether superimposed on a fish or a hand or just some swirly crap, this logo makes the bold statement: We can no longer afford capital letters. [Ad Age] -
#dontbefooled
McDonald's Gets 'Sleek' New Look, Food Still Terrible
The new McDonald's in Chelsea is much improved. Not the food, dummy: The ambience. It's the first in America to undergo what the AP calls "a sleek, European-style makeover". Come, let us explore this wonderful place.
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#losers
The Trumps Lose Yooge
Judging purely by outward appearances, you might guess that Learning Annex instructor Donald Trump is still some sort of "big wheel" in the casino business. But actually he is barely even in the business any more, because he's a loser. More » -
#corporateamerica
Branding Appropriately Inspired
This is the greatest moment in corporate branding since the Pepsi logo was revealed to be the entire universe. [PostSecret] -
#bullshit
Branding Belies Bravery
Procter & Gamble is bravely helping women in Singapore overcome the cultural taboo associated with menstruation. Its marketing campaign empowers women to understand that periods are nothing to be ashamed of. That's why they named their product "Whisper." [WSJ] -
#feuds
Ousted Twitter Co-Founder's Twitter Derivative Has a Hometown
It's easy to get the idea Jack Dorsey is acting out a revenge fantasy. Fired one year ago as CEO of his brainchild Twitter, Dorsey now says he's planning a startup with "similar ideas" — right in Twitter's back yard. More » -
#wtf
The Wisconsin Tourism Federation finally renamed itself, so when bored in Milwaukee, don't ask WTF.
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#idiots
A 15-year old was charged with illegal tattooing after being "cool" and branding his friend.
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#foursquare
Code Theft Allegations Can't Stop iPhone Bubble
Foursquare has raised its first venture capital investment, and it couldn't have been easy: There are persistent rumors the social networking company stole its code from Google. Plus, it wanted to invest the money in a domain name. Ooof. More » -
#branding
Cosmetics Company Uses Kristin Davis and Then Kicks Her Out
Ahava Dead Sea Laboratories, hired Sex and the City's Kristin Davis to help their image. Because she worked with the disputed company, she got the boot from human rights group Oxfam International. Now Ahava is giving her the heave-ho too! More » -
#sadsongs
Collapsing Music Industry Now Hoping to Win the Lottery
The music industry is now only one step shy of launching a line of Moby-branded Night Train bottles. Warners Bros. Records and the California Lottery are producing a line of musician-branded scratch cards. More » -
#branding
Bob Dylan's Christmas Idyll
Here's the cover to Bob Dylan's forthcoming Christmas album. Proceeds go to charity; as Vulture notes, this lends hope the project won't be commercially corrupted and critically panned. We still wish the sleigh driver had a harmonica holder or something. More » -
#branding
Dow Jones Industrial Average Reportedly for Sale
Goldman Sachs is in the process of selling the Dow Jones Industrial Average on behalf of News Corporation, John Carney at Business Insider reports. But is it really worth much? More » -
#fashionepistemology
Streetwear Brand Now Has No Brand And That's Its Brand
If you are unfortunate enough to have tastes and budget in clothing similar to mine, you may own several Freshjive shirts. Keep them! The entire Freshjive brand is disappearing. It's going "brandless." Is that even philosophically possible? More » -
#trendwatch
The Brand Called You-s of the New York Times
Frank Bruni is leaving the New York Times restaurant beat, but he's moving on to something even bigger: the Frank Bruni® beat. He's his own brand now! Brand You® is the NYT's highest reward. A list, we've made! More » -
#branding
CocoPerez: Perez Hilton's Sad Bid for Legitimacy
It's not officially launched, but Perez Hilton sporadically allowed access this morning to his new publication for discerning 26-year-old women. Intended to class up the internet cockroach's image, the new site looks like it will just dilute his sleazy reputation.
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#videuhoh
New Hobo Radio Shack Name Already Forgotten
In an effort to promote different sorts of jokes about its uselessness, Radio Shack is rebranding as "The Shack." Don't tell that to the guy being paid to promote the new name. More » -
#branding
Radio Shack Embraces Shantytown Image
Sometimes it really does make sense for a famous brand to change its name. It happened to Uncle Adolf's Old-Tyme KKKandy, and now it's happening to Radio Shack. Too bad the new name is even worse. More » -
#marketing
At Least You Have Beer In a Box
Are you a sad football-watching drunk who wants nothing more than to guzzle cheap American beer and pass out in front of the flickering televised sporting contest, momentarily forgetting your copious problems? No, you're the future of beer marketing! More » -
#drugs
Branding Weed
With the inevitable recession-inspired legalization of marijuana in mind, Print magazine asked some design shops to propose packaging ideas for legal weed. And they agreed, because they love drugs! Click through for a good one, and a bad one. More »
