• more about #generationy more comments →
    Sigerson: The Post's riposte: http://www.washingtonpost.com/wp-dyn/content/article/2009/07/31/AR2009073102476.html?sid=ST2009073103389 more »
    lobstr: Team Solutions™ presents its newest headliner on the circuit for our VALUESOURCE! EXPO '09. Now you can market to Generation Y as Loehr explains in... more »
    Dürer's Rhino: OMG, I've been wasting all these years in a cube when i could have become a professional poseur? Dammit! more »
    randomnessish: Oh my god, I've had an epiphany. I understand everything now. I text and like to use Facebook...because of 9/11!!. It just makes so much sense now!... more »
    gawkimo: The first image that comes to my mind when I hear the term "branding consultant" is me tied to bedposts face down wearing ass-less chaps as this lady ... more »
    Botswana Meat Commission FC: Nike, no way. Gen Y will not buy Nike — that big, ugly globalized company. Yeah, my generation would NEVER buy Nikes! It's not like EVERY SINGLE F... more »
    JustinVarro: MBAs?! how about this for defining moment: our parents and teachers were hippies and we were taught to sing The Earth Is Our Mother We Must Take Care... more »
    lawyergay: Nothing says "I know Gen Y" like a drooping popped collar and tribal jewelry. more »
    LatestBy: She lost me at the whole no-older-people-saw-9/11 thing. She won me back with "sucks". more »
    Lymed: Wow, so only people with MBAs had children for an entire generation? more »
    Uncle_Billy_Slumming: So if, at 2:00 in the morning, Garth the assistant safari guide climbs up into your treetop hut and slides silently into bed with your girlfriend, exp... more »
    hamburgerhotdog: According to wiki (sorry, I know), Generation X are those born between 1960-70: eg, NO LONGER COOL. They were cool back in the early ninties, when mov... more »
    merchantofcville: Please, this is nothing. I once attended a "webinar" on librarianship given by the self-described "Queen of the Wikis" in which she discussed how tra... more »
    A Message To Rudy: Actually, I'm also a little shocked at Xiaoyuan "Wennie" Hanson, the 29 financial consultant who is taking cues on her OWN GENERATION from a 44 year o... more »
    Lizawithazee: Everyone knows that to motivate these Gen Y kids, you beat them about the head and neck and withhold their paychecks until they are fully compliant. S... more »
  • #hustlers

    'Generational Consultant' Holds America's Fakest Job

    The fakest job corporate America ever created was "Branding Consultant"—until now. Meet Anne Loehr, a "business coach" who will (for a small fee) explain the mysteries of "Generation Y" to a corporate audience. She knows your soul, kids. More »
  • #siliconvalleyusersguide

    Generation Y, watch your boss for these warning signs