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more about #libertymutual more comments → belltolls: Why does this all seem like a particularly maudlin scene out of Save The Tiger? more » -
#advertising
Grave-Dancing Insurance Company Teaches You Responsibility
American schools are drug-ridden dens of iniquity, but fortunately we have insurance companies to teach our children values, with TV ads. And whoa, Liberty Mutual has a new 'Responsibility' campaign. Why does that sound familiar? More » -
#libertymutual
Responsibility Illustrated
Here's a good look at Liberty Mutual's feast of responsibility: the simplistic blog post on ResponsibilityProject.com that the company was seeking to promote by buying up deceased ad executive Paul Tilley's name in Google Adwords. "When a 40-year-old Chicago advertising executive named Paul Tilley died recently, the cause of death was officially ruled suicide," the post says. "But some believe that Tilley was metaphorically pushed by a steady stream of malicious comments anonymously posted about him online in the weeks before he took his life." Well, the investigators got it all wrong, then! We also notice that they've bought the word "responsibility." And after the jump, you can watch one of the site's responsibility-promoting films: "A man is just another passenger on a bus until he comes face to face with a thief. And a choice." So he chose to steal a dead guy's name to sell insurance, right? Surprisingly, no! More » -
#paultilley
Liberty Mutual Uses Ad Exec's Suicide To Promote Itself
There was a ton of debate about the death of Paul Tilley, the ad agency exec who committed suicide last month. Some people charged mean bloggers with helping to push him over the edge—charges that seemed increasingly ridiculous, as people took time to consider the full situation. But Liberty Mutual, the huge insurance company, had another thought about Tilley's death: what a great way to promote our company! And that's exactly what they did, the sickos. More »
