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more about #protocelebrities more comments → Jamie: Holy shit, I just realized I know her husband. He's a cool, down-to-earth guy, if perhaps a little cheesy in some ways (the harlem shakes=vampire week... more » heywhat: She gives cooking tips? She appears to be cooking on the ground, a few feet away from a DOG. She does appear to be more interesting than Julia though. more » MrInBetween: Non-Society is: "an online social platform wherein the contributors share their opinions via their personalities with an interactive audience." A tip... more » RonaldAstypalaea: Who is Allison's target market? I can't relate to any of her lifecasters. For what it's worth, I'm 28, married for 4 years, homeowner who does a lot... more » RonnSicTorossian: "...share their opinions via their personalities..." i ken write good alphabets. more » moissie: If I am gonna go by Jordan Reid's kitchen table, she speaks the truth when she says she is NOT an interior designer. This is re-confirmed after lookin... more » Caroline Meeber: I wonder if Julia can explain how they actually get advertisers and sponsorships when they don't generate any significant page views. more » BadUncle: How much public approval does the world have on supply? more » Auntie_Meme: This dope wasn't recruited through any ad, nor was she "discovered" working at a law firm. Jordan is friends with a guy JA has been trying desperately... more » atlasfugged: This arrangement is not going to last long. There's no room in this clique for a younger, much better looking and better pedigreed lioness, especially... more » onebadclam: With a CEO and COO can a NonSociety IPO be far behind? I haven't been this filled with anticipation since Pets.com. more » PontiusPirate: Meet the Harvard Grad Seduced by Microcelebrity - aka Meet the Entire HBS Graduating Class more » bboston88: Synergy! Platform! It's almost like it was 1999 again. more » hamburgerhotdog: She got someone thinner and more attractive on board? YEAH. That's gonna end well (*cough, Mary Rambin, cough*) more » FaceMelter: I really don't understand how these girls make money. I mean, I get that people pay them to shill products, but why? I'm not even convinced that Meg... more » -
#fameballs
Meet the Harvard Grad Seduced by Microcelebrity
On what twisted planet does a Harvard grad leave a law firm to work for Julia Allison? On this one, apparently. We once dared to hope microcelebrity was dead, felled by the economy and oversupply. Perhaps we were wrong. More » -
#moguls
Julia Allison's Clone Army
Julia Allison wants to be a Web mogul. Foreman of a fameball factory. Oprah to a dozen young Dr. Phils. In short, she'd like to replicate herself. Ominously, for such grand ambitions, she's recruiting on Cragslist. More » -
#protocelebrities
Lyle Lodwick, Dynastic Fameball
Eric Lodwick is the brother of hipster Web millionaire Jakob Lodwick. He's also now Lyle Lodwick, at least as far as his modeling career goes. Is it fair to tie the Topshop poster boy to his notorious fameball brother? More » -
#crossovers
The Still Re-Birth of Julia Allison
Julia Allison no longer has her last proper job, at Time Out New York. Her reality show fizzled; a business partner ditched her. The archetypal protocelebrity was reduced to shilling for an amusement park. Time for a rebirth, via hair. More » -
#flackery
Julia Allison Shills for Sea World (Updated)
Julia Allison sounds so excited: The professional "lifecaster" is headed for "an adventure" at Sea World. As it happens, she's also showing other bloggers how not to make money in a recession.
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#protocelebrities
Lydia Hearst Goes Topless In Classy, European Fashion
Internet fameball competition was already intense before the recession and subprime celebrity crisis. Now it's gone cutthroat. And Lydia Hearst, never shy about exposing flesh, will not be forgotten so, hey, here are her tits.
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#crossovers
Jullia Allison Goes Wide for Bears QB
We don't know what happened after Julia Allison reportedly left a Chicago nightclub with Bears quarterback Jay Cutler. But we do know the fameball was "standing between his thighs, touching them" before she left. More » -
#crackups
The Scary Knife Rites of an Apostate Fameball
Hipster millionaire Jakob Lodwick can't stop seeking web attention. Yet even the dim lights of internet semi-fame drive him up the wall. So he's left to stab in frustration, in the dark. More » -
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#celebrityscience
Peaches Geldof Goes 'Lesbian' In Latest Lindsay Lohan Imitation
Peaches Geldof just made headlines in the London tabloids for announcing on Facebook she has "married" her lady DJ friend. It's a joke/publicity stunt, of course, but it did get us thinking: More » -
#privacy
Photo-Humiliation Site Brings Paparazzi Headaches to Masses
People are pissed off about YoBusted.com: It posts embarrassing pictures and won't take them down unless you pay a "membership fee." Welcome to the photo-extortion hell celebrities already live in. More » -
#jakoblodwick
A Fameball's Slow Crack-Up
Jakob Lodwick became a millionaire brokering hipster attention on video-sharing site Vimeo. Now, years later, the former dealer can't stop using, and it seems to be driving him crazy. More » -
#thingsweactuallylike
Cute Pets For Masochists
What do "misfit teenage girls" and "women in their thirties" like, in addition to pictures of cute pets on the internet? Droll mockery of their personal lives, of course! More » -
#fameballs
The Inconsistencies in Rex Sorgatz's Story
First New York bloggers were incensed by Rex Sorartz's caddish self-promotion in the New York Observer; now fellow Midwesterners are raising questions about the life story he floated in the paper. More » -
#fameballs
The Last Hurrah of Microcelebrity
Rex Sorgatz knew an account of his bed-hopping among New York bloggers would ignite controversy; he's the internet infamy expert. But why did he play along with protocelebrity now so worthless?
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#protocelebrities
How Obama Became a Radical
Oh, look, it's a self-described 1980s radical casually explaining how he turned our president-elect into a Black Panther who got, uh, "open minded" at "jazz concerts," hint hint. More » -
#synergy
Becoming A Brand: Pointless
One of the biggest brand-called-you practitioners is calling the whole notion into question. Tech pundit Sarah Lacy publishes in four or five media and wonders what the point is. More » -
#emilygould
Emily Gould Doppelgänger Featured In TV Show
It stands to reason that a show about frazzled females in New York media might include a cameo by Emily Gould, the former Gawker editor now working on her six-figure "book of autobiographical stories" about being a frazzled female in new New York media. Via certain Observer staff Gould is just a degree or two of separation away from Lipstick Jungle creator Candace Bushnell. But after an email tip and way too much (20 minutes!) research, we've determined that those tattoos on the Lipstick extra's arms (above) just don't match up with Gould's own body art. So you (and we) should probably move on to thinking about more important things, like the implosion of Western capitalism. Or, you know, scrutinize this Gould-aping extra some more in the clip after the jump. More »




