With air travel during the holidays a notorious nightmare, one airlines decided to lift their passengers' spirits by surprising them with an unexpected Christmas present.

The promote its premiere of the new Iron Man movie, a theater in Jefferson City, Missouri, hired several people to dress in full tactical gear and storm the screening with fake weapons drawn.

Now that it's extracted as much publicity as possible from its unauthorized Obama billboard in Times Square, outerwear company Weatherproof now says it's planning to take down its giant ad in Times Square. [AP]

City and state officials aren't going to let you ride the subway for free tonight. (Fares were suspended in 1984 and 1985 in an effort to discourage New Year's Eve drunk driving; the MTA discontinued the program due to budget issues.) But you may still get a free trip home anyway. Cîroc and the vodka company's…

Club owner and incorrigible attention addict JE Englebert is back with another shameless publicity stunt. He says he's auctioning off an outfit that Tiger Woods Mistress No. 1 Rachel Uchitel wore when she worked as a VIP hostess at TAO in Las Vegas. But he's giving the proceeds to a charity that fights domestic abuse,…

If you love the fact that local Chinese restaurants shove dozens of menus under your door every day, you're going to be overjoyed by J&R's new marketing campaign. The electronics giant is printing up fake menus advertising its same-day delivery service which it's planning to distribute by having them placed under the…

World Series MVP Hideki Matsui celebrated the Yankees win at today's tickertape parade. And while we have no idea if plans to keep the party going this evening, he probably should know that no less than 100 lovely ladies are going to be waiting for him on West 33rd Street tonight, including "Suki" (right) who…

Designer Betsey Johnson is creating an Eloise-themed suite at The Plaza, which is also where she held her Fashion Week show on Tuesday. According to the press release, "The Plaza's two-bedroom Eloise Suite will be whimsically decorated in a color palette of 'Eloise pink' and black, and will be full of surprises and…

What happens when you put a desperate real estate developer together with a discount clothing chain? You come up with the contest that Daffy's is kicking off today. The retailer is offering a one-year lease on a two-bedroom apartment at One Seventh—located on the corner of Seventh Avenue South and Carmine Street—for…

Scores, the strip club on East 60th Street, closed its doors at the end of 2008 after running into some financial difficulty. (Its West Side location was shuttered last May after it got caught up in a prostitution sting operation.) But it's back in business and under new management. And it's in desperate need of…

Real estate developers are having trouble finding new buyers, as you know full well, and the situation is particularly challenging for buildings that happen to be in slightly iffy neighborhoods. Here's one way to entire prospective buyers: Make an offer on a one-bedroom at The Sinclair, located on the edge of Crown…

Publicity-seeking club owner—and self-described "New York nightlife king"—JE Englebert would like everyone to know he's standing up for Perez Hilton in the wake of his little will.i.am altercation the other evening. So he's organizing a "rally" to convey his concern for the First Amendment and Hilton's right to be a…

We've heard that the economic downturn has been effecting libidos. But now Pfizer has arrived on the scene to help ease the pain: The pharma giant has announced that it plans to distribute more than 70 of its medications for free, a list that doesn't just include Lipitor but also life-saving creations like Viagra.…

Accessories Make the (Naked) Man [Getty Images Blog]

What's stranger: The fact that this man was seen all over town yesterday marketing a sex toy website dressed as George Bush and holding a "Stimulating the economy" sign? (It seems no one has informed the company that Bush is no longer president and another guy is in charge of "stimulating" the economy these days.) Or…

If you haven't done your taxes yet, Andy Spade would like you to know that he has a CPA who will take care of them for free, in the window of his new store, from 12 to 8pm today. If you haven't been playing by the rules, you may not want to have Steve Stojowski work on your taxes in plain view. And judging by the…

NYC Vitamin Water Popup Store Opening Friday [PSFK]

It was only a matter of time before attention-hungry restaurateur Nino Selimaj figured a way to cash in on the Bernie Madoff saga. New York's most successful Albanian-born Italian restaurant owner says that he'll be giving away free meals at Nino's 208 on East 58th Street to anyone who was ripped off by Bernie all…

Donald Trump sure has a knack for sucking publicity out of other people's pain, doesn't he? Just a few months after capitalizing on Ed McMahon's financial problems and wading into Jennifer Hudson's family tragedy, he's now inserting himself into the Rihanna-Chris Brown mess, telling Inside Edition's Deborah Norville…