They will limp along with him until next spring and fulfill the contract, mainly because they have no other new programming to replace it. The point of Leno at 10 was to save money on expensive pilots. Oops!
If the news breaks that they have a new game show ready to premiere, that will be the end of Leno, since it's the only other kind of programming that will cost them as much or less.
I believe the Leno Experiment has not only eliminated NBC at ten, but it has probably dragged down their nine o'clock shows and has negatively effected viewership on all networks, across the board.
I know that I've found myself deciding not to sit down for a 9pm show, a couple of times a week because there'd be nothing coming after it, so why bother?
Here, you want ratings, do the following:
- Ditch Leno.
- Get HD video of cute animals. Crisp, clear, cute.
- One hour each night of cute animal videos.
Tada! You have any idea how many people waste time during the workday staring at this stuff? MILLIONS OF HOURS! C’mon network TV; nobody wants to see talking heads. WE WANT TO SEE CUTE ANIMALS!
@thursdaynext27: My heart actually got happy flutters when I saw 'shiba inus". Web video of puppies excites me more than the idea of Jay Leno. #jayleno
@SpyMagician: If Shit My Dad Says gets a show on the teevee, why not LOLCats? Each month we get closer to the complete integration of the old tube and the intertubes so it could be a live interactive show.
Hmm, I may have something here. (Or this may be like one of those ideas that sounds good in the middle of the night when you turn on the light to write it down but in the morning you read: "Goats dancing down Wall Street.") #jayleno
@NorthernLite: Look, this is all I knows. Some Japanese cat named Maru runs into boxes, becomes a YouTube hit and a Japanese star and guess what? That cat has a FULL DVD of his antics for sale in Japan!
THIS IS A NO BRAINER! The Japanese have a market for this! Which means the rest of the world will follow! C’MON TV EXECS, DO THIS!
@SpyMagician: I hope this is a joke. The internet is shit when you put it on TV, sorry. Tons of shows have tried to take the "hey, people love it on the internet, so they must want to watch it on TV right?" approach and all those shows have failed miserably. For one, they almost always require some sort of input of opinion from the host, who boils it down to unfunny garbage (see: Tosh.0), they always look bad on TV graphically since they're rezzed up to work with the resolutions networks have to deal with now, and more important, when I'm watching a video of a kid falling off of his bike and into a lake or something like that on the internet, its funny because its like a minute long. I'm not going to sit down and watch that same piece of crap for 24 minutes.
If any NBC exec kills leno to replace him with an internet clip show, then they should be laughed out of their career, not only for giving Jay Leno a platform to ruin the network, but for replacing Jay Leno with an even cheaper show with a smaller audience and a worse effect in dragging down the network audience as a whole. #jayleno
@deardearfriend: @MrInBetween: Remember New Coke?
And Chevy Chase? Laughing over on Community, a decent little sitcom recently renewed for another 9 episodes on . . . NBC.
Even though it would make the show even more like it was before, I think Leno would benefit from ditching a bunch of his new (unfunny) correspondents and bringing back the old, good ones. More Ross, more Kip and Kim, more Angela (remember her laugh?), more Steve Schirripa. And if she weren't dead, the best correspondent in the show's history: Marie Rudisill, The Fruitcake Lady. I legit cried when I found out she had passed. #jayleno
"...so the whole hubbub wasn't affecting the network's revenues. But today,..."
The data about Beck's ad dollars dropping does not contradict Fox's claim that overall revenue are stable.
The chart only shows that Beck's ad revenue has dropped. That's never been in dispute. Why is data pertaining only to his revenue being used to rebuff claims about the channel's overall revenue? Am I missing something?
@Goosed: If his ad revenue dropped, the ad revenue elsewhere would have had to go up in order for Beck's drop in revenue to have zero effect on the overall ad revenue.
If advertisers are shifting to other Fox programs, as Fox says they are, then what ads are being bumped for those ones? And are these advertisers still paying for Glenn Beck ratings when they're not advertising on Beck's show? I find that hard to believe.
Well, keeping Beck on the air is starting to look more and more like socialism. Because he's not carrying his weight. At some point, Fox loves money more than the right wing and he's getting the boot.
Having used most of the software that generates this data, a lot of what they're saying here seems to raise a red flag. First off, Advertiser data isn't loaded in for at least a week, with revenue data generally on a three week to a month lag. Also, they generally just look at ratecard with a weekly ratings adjustment, so any significant revenue drops on a week-by-week basis have to be based on wild speculation.
Plus, even if we make the safe assumption that DR rates are a lot cheaper than non-DR advertising, a large percentage of the non-DR stuff would have been sold in the upfront before last, ie. June-July 2008, before Beck popularity and ratings surged. As such, the guaranteed deals that include this show are likely to be overdelivering, and so moving the units to lower-rated hours on the network are probably not doing much to the actual bottom line, in fact it might actually be helping by enabling FNC to move significantly overdelivering clients to lower rated hours without penalty or argument.
Sorry, I realize that got a bit technical for people not in advertising.
Fox will almost certainly just ride this out. Even with reduced revenue, shows like Beck's are cheap to produce and so remain immensely profitable. Plus, by sticking with him, Fox keeps faith with its audience, and thus protects all the shows on the channel.
@Shawn Wasson: It's a crock of shit because Fox News says it's a crock of shit, with no supporting evidence whatsoever? Well, that's certainly persuasive. It's not as if they'd ever misrepresent the truth in any way, or have any compelling motive for doing so.
@MissNormaDesmond: By the way, in semi-response to the dumb troll whom I'm not going to unpinkify, it's not that I don't find these numbers fairly suspect myself. However, it's silly to pretend that Fox's having said they're wrong without any kind of substantiation constitutes proof that they are.
"the source and shown the raw data on the condition that we don't reveal where it came from:.."
Sorry not buying it , if you can't show us the data then it didn't happen. I'm sure you have a secret source that knows where Hofffa is buried but you can't reveal that either. If you ever intend to be journalist you can't take sides otherwise you're just another liberal/conservative blog site with lots of fan boys.
@LGgeek: It's actually pretty easy to figure out. Fox News has advertisers buying bulk time on their channel. They then program the ads throughout the 24 hour broadcasting day, depending on how many ads purchased and how much was spent.
If advertisers then start specifically pulling out of an hour your day is now reduced to 23. Which is how at first Fox was able to spin it, many of the advertisers pulling out originally never even aired during Beck's show, but eventually that dead hour catches up.
Long explanation made short, Fox News has to charge slashed rates for a highly rated hour of their day = Lower revenue for the day overall and the hour in question.
11/11/09
11/11/09
If the news breaks that they have a new game show ready to premiere, that will be the end of Leno, since it's the only other kind of programming that will cost them as much or less.
11/10/09
I know that I've found myself deciding not to sit down for a 9pm show, a couple of times a week because there'd be nothing coming after it, so why bother?
11/10/09
When the unemployment rate hits 10%, is that like the opposite for TV programmers? The get to hire 10% of the idiots they owe a favor to? #jayleno
11/10/09
11/10/09
- Ditch Leno.
- Get HD video of cute animals. Crisp, clear, cute.
- One hour each night of cute animal videos.
Tada! You have any idea how many people waste time during the workday staring at this stuff? MILLIONS OF HOURS! C’mon network TV; nobody wants to see talking heads. WE WANT TO SEE CUTE ANIMALS!
11/10/09
11/10/09
11/10/09
HDTV makes Jay Leno’s face look uglier, but HDTV makes puppies, kittens and others look cuter! #jayleno
11/10/09
11/10/09
Hmm, I may have something here. (Or this may be like one of those ideas that sounds good in the middle of the night when you turn on the light to write it down but in the morning you read: "Goats dancing down Wall Street.") #jayleno
11/11/09
@NorthernLite: Look, this is all I knows. Some Japanese cat named Maru runs into boxes, becomes a YouTube hit and a Japanese star and guess what? That cat has a FULL DVD of his antics for sale in Japan!
THIS IS A NO BRAINER! The Japanese have a market for this! Which means the rest of the world will follow! C’MON TV EXECS, DO THIS!
[tokimeki-p.com]
11/11/09
If any NBC exec kills leno to replace him with an internet clip show, then they should be laughed out of their career, not only for giving Jay Leno a platform to ruin the network, but for replacing Jay Leno with an even cheaper show with a smaller audience and a worse effect in dragging down the network audience as a whole. #jayleno
11/11/09
11/10/09
11/10/09
11/11/09
And Chevy Chase? Laughing over on Community, a decent little sitcom recently renewed for another 9 episodes on . . . NBC.
11/10/09
11/10/09
11/10/09
11/10/09
11/10/09
09/15/09
The data about Beck's ad dollars dropping does not contradict Fox's claim that overall revenue are stable.
The chart only shows that Beck's ad revenue has dropped. That's never been in dispute. Why is data pertaining only to his revenue being used to rebuff claims about the channel's overall revenue? Am I missing something?
09/15/09
If advertisers are shifting to other Fox programs, as Fox says they are, then what ads are being bumped for those ones? And are these advertisers still paying for Glenn Beck ratings when they're not advertising on Beck's show? I find that hard to believe.
09/14/09
09/14/09
Plus, even if we make the safe assumption that DR rates are a lot cheaper than non-DR advertising, a large percentage of the non-DR stuff would have been sold in the upfront before last, ie. June-July 2008, before Beck popularity and ratings surged. As such, the guaranteed deals that include this show are likely to be overdelivering, and so moving the units to lower-rated hours on the network are probably not doing much to the actual bottom line, in fact it might actually be helping by enabling FNC to move significantly overdelivering clients to lower rated hours without penalty or argument.
Sorry, I realize that got a bit technical for people not in advertising.
09/14/09
09/14/09
But hey, it fits the mold, run it anyhow!
Can we farm out the political haymaker crap to Wonkette and stick to the fun stuff again?
When it's so obvious that you're trying to prove a political point, land a shot at any cost, it just comes off as pathetic.
09/14/09
09/14/09
09/15/09
09/14/09
Sorry not buying it , if you can't show us the data then it didn't happen. I'm sure you have a secret source that knows where Hofffa is buried but you can't reveal that either. If you ever intend to be journalist you can't take sides otherwise you're just another liberal/conservative blog site with lots of fan boys.
09/14/09
09/14/09
09/14/09
If advertisers then start specifically pulling out of an hour your day is now reduced to 23. Which is how at first Fox was able to spin it, many of the advertisers pulling out originally never even aired during Beck's show, but eventually that dead hour catches up.
Long explanation made short, Fox News has to charge slashed rates for a highly rated hour of their day = Lower revenue for the day overall and the hour in question.