Only Buy Cheap Razors

Harry's, the Warby Parker of the shaving industry, aims to disrupt the Big Razor companies with technology, "value-oriented" prices, and style. One problem: no razor is really worth more than a buck.

Harry's, the Warby Parker of the shaving industry, aims to disrupt the Big Razor companies with technology, "value-oriented" prices, and style. One problem: no razor is really worth more than a buck.

Ad Week compiled a list of America's most-shoplifted retail goods, and it reads like a bad date with a guy who says "bro" a lot: Axe body spray, filet mignon, Jameson, Gillette Mach 4 razors, and Polo Ralph Lauren shirts.
Ever since The Onion's faux-editorial "Fuck Everything, We're Doing Five Blades" came true in real life, it's been clear that the razor industry would just keep adding blades until it was forced to stop. That time has come.
It's like the story of rise and fall of American hubris itself: once upon a time, in the heady days of 2005, Procter & Gamble decided that consumers would not be satisfied with a mere four-blade razor. So they launched Fusion, which boasted five blades and an embedded mini-vibrator, so that American men could enjoy…
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