<![CDATA[Gawker: reader's digest]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: reader's digest]]> http://gawker.com/tag/readersdigest http://gawker.com/tag/readersdigest <![CDATA[The New Yorker's Dark Anti-Brazil Conspiracy Uncovered]]> In your conspiratorial Thursday media column: The New Yorker hates Brazil, Laurel Touby bids you farewell, Pinch Sulzberger ups his humor quotient, and sexism exists.

Brazilian newspaper O Globo: What is it even talking about? The paper says "It's war!" because the New Yorker published an article this week about Rio's hellacious favela violence—right when the city's trying to get the Olympics. Conspiracy, clearly! Hey O Globo, the whole "It's war!" thing is what they were talking about. Duh.


We missed this yesterday: Mediabistro millionairess Laurel Touby's exit interview. "Exit" meaning, "She's taking a grand worldwide vacation for a few months, whatever, she's already rich." Laurel sez, "People are constantly asking me for personal advice or one-on-one help, and I've thought for a long time that if I just write it in a book it will be very helpful for entrepreneurs." Just don't take advice about email from her.


Yesterday was the NYT's annual "State of the Times" thing where the big execs stand up and tell the staff what the hell's going on and answer some questions. We hear it was boring. No final decisions yet on how the paper will go forward with its inevitable paid online content move. But Pinch Sulzberger did, allegedly, get off one funny line. Yea, video or it didn't happen.



Rachel Sklar is all mad
because stupid Capitol File magazine headlined a story about Diane Sawyer, "Woman on Top."
Women. Geez.

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<![CDATA[Rumor: Layoffs at Reader's Digest (Updated)]]> In your maudlin Wednesday media column: rumors of Reader's Digest layoffs [Update: And RD's response], a guarantee of Conde Nast layoffs, and the debate over the newspaper industry is one-sided, to be honest.

A tipster tells us that there have been "dozens" of layoffs at Reader's Digest yesterday and today (and maybe for the past couple of weeks too, we hear now), possibly involving the outsourcing of the mag's web department. [Related: The company's bankrupt, and looking to move to cheaper headquarters.] Know more? Email us.
UPDATE: One of the laid off staffers tells us, "Everyone is basically gone. The top web person resigned yesterday...the other was laid off." The employee says there are as few as three people left running the RD website now.
UPDATE 2: We got this email from William Adler, VP of communications at Reader's Digest:

Reader's Digest recently (not this week; a few weeks ago) ADDED about a dozen staffers in digital at readersdigest.com... did not "lose" any; it's the exact opposite of what you wrote...

and there was / is no outsourcing... readersdigest.com is staffing up, and is going great guns with traffic, advertising, etc.

The digital staffers came to RD as part of a realignment of the CORPORATE digital group... as responsibilities for branded websites have been moving into the businesses. Highest profile among those who transferred from corporate to Reader's Digest was Jonathan Hills, who was promoted to General Manager, readersdigest.com — which we announced a couple of weeks back. Some digital staff also moved into Food & Entertaining, specifically to work in Taste of Home and our digital advertising group.

The corporate Web team is focusing on driving RDA's digital Center of Excellence and applying technology to build audience, profits and revenues. The corporate web team had a small number of layoffs at the time that staff transferred into the business divisions (not this week), effectively reducing its total size. The corporate team continues to be very important to the company's growth strategy and now reports directly to Amy Radin, our Chief Marketing Officer, and they are part of her global plan. Key Web heads in the business units have a dotted line report to Radin.

There are about 20 people on the corporate digital team now.



How soon will the layoffs be coming at Conde Nast? Maybe next week at some magazines, maybe weeks or months down the road at other magazines, according to John Koblin. So you really don't know when you might go! Always fear, Nasties.


The Village Voice has a long cover story this week about the newspaper industry in New York City, which we'll sum up as: It still exists. But it's getting smaller.


Another perspective, from the NY Post, a newspaper: The newspaper industry is back! Gannett's earnings are higher than expected, so investors are piling in to newspaper stocks. Upside: They're cheap! Downside: They will get cheaper. Just you wait. Just you wait.

[Additional reporting by Hunter Walker!]

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<![CDATA[Reader's Digest—America's Soul—Going Bankrupt]]> In your sweltering Monday media column: Reader's Digest is going bankrupt, Ted Nugent loses his journalism gig because he is too hardcore, Dan Rather's madness debated, and Mediaite traffic numbers.

Reader's Digest announced today that it's planning to file for bankruptcy and give its lenders control of the company. Being America's best magazine is worthless these days.


Ted Nugent has been fired as a columnist for the Waco Tribune-Herald after refusing to bow the the demands of The Man and refusing to "only write nice things about people." After standing up for his First Amendment rights, Ted will stand up for his Second Amendment rights, by taking his well-regulated militia to the offices of the Waco Tribune-Herald and killing everyone, with gunfire.


CBS execs make the point: Dan Rather is kind of making himself look obsessive and nuts with his relentless legal hounding of CBS. But, counterpoint: At least he is keeping busy!


So anyhow enough with that, how is Mediaite.com doing? "1.2 million page views and about 300,000 unique visits during its first month," according to managing editor Colby Hall.

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<![CDATA[F The Police]]> In your scandalous Friday media column: a reporter has an affair with a police chief, another reporter's charged with assaulting an old man, Meredith is the new queen of magazines, and Reader's Digest increases its pap quotient.

The image associated with this post is best viewed using a browser.A journalist who wrote a "glowing" profile of the Milwaukee police chief also had an affair with the police chief around the same time. "Perceived you instantly - knew you were a good person who does things for the right reason...As a result, I began to struggle with the story - having to give time to vitriolic baseless attacks," she wrote to him, about the story. The reporter, Jessica McBride, also teaches journalism ethics to college kids.

The image associated with this post is best viewed using a browser.Boston Herald reporter O'Ryan Johnson has bee charged with "kicking a 74-year-old man with emphysema in the chest at a laundromat." And here is his actual Facebook photo which clearly shows him punching somebody, establishing his innocence.

The image associated with this post is best viewed using a browser.The hottest magazine company today: Meredith. Fitness, Family Circle, Ladies Home Journal, and More all posted big ad page gains in July, bucking the industry trend. Meredith: the hot magazine publisher. Not Conde Nast. Not Time Inc. Meredith. Glamorousness!

The image associated with this post is best viewed using a browser.Reader's Digest is remaking itself by becoming more conservative, if you can imagine such a thing. Rather than fill the magazine with content "considered cool by the often elitist and self-absorbed standards of New York media," they will fill it with more worthless crap.

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<![CDATA[Fresh Rolling Stone Layoffs Pave Way For Clueless Web Strategy]]> Rolling Stone just laid off several more staff, including Online Editor Kyle Anderson, a tipster informs us. Other casualties include another editor, an assistant and a fact-checker. The cuts come one month after Wenner Media shed online, marketing and advertising staff, plus the entire offices in San Francisco and Detroit. They pave the way, we're guessing, for CEO Jann Wenner's exciting new RollingStone.com revamp, for which he's just hired a "Chief Digital Officer" from — wait for it — Reader's Digest, that bastion of online innovation. Steve Schwartz's stodgy pedigree should fit in well with Rolling Stone's steady slide deeper into irrelevance, and with old-man Wenner's vision of the internet as the place where that process can continue, only faster:

MediaWorks: Why not try to turn RollingStone.com into something that has a much larger reach online that reaches tons of people who don't touch the print edition?
Jann Wenner: Why undercut the print edition? You're just going to undercut the print edition. There's a finite audience for reading about music. And they like the print edition. They find it valuable and on and on and on.

Wenner is, once again, not even pretending that the Rolling Stone brand is intended to appeal to young people, who tend to do their reading online. This is like that time he called Facebook "kind of a teen thing" — unlike RollingStone.com.

But presumably his strategy is based on a careful study of revenue flows, demographic surveys, competitors that sort of thing. Right?

MediaWorks: No favorite blogs or other sources of news?
Jann Wenner: You know what the problem is? Finding enough time to read and raise children is just like, whoof.
...MediaWorks: How much of Wenner Media's ad revenue comes from digital operations?
Jann Wenner: Honestly, I don't know.

Jann Wenner should be fired. Too bad there's no one who can actually do that.

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<![CDATA[From the Mailbag]]> "Never hit your site before. Man are you people really screwed up." Screwed up like a fox!

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<![CDATA[Judith Miller Re-Enlists]]> Icon-Header-Decore2In perfect sync with some apparently genuine positive news out of Iraq, Judith Miller is yet again delivering spoonfed reports on America's glorious strategy there, just as she did before she was disgraced at the Times. It seems we are finally being greeted as liberators — within the massive prison camps we have constructed. Miller, now employed by the neocons at the Manhattan Institute, reports in Reader's Digest that Iraq's "Camp Bucca" has been transformed from a riot zone into a super-empowering bakery, gym and mini-University, except for the 20 percent of prisoners sent to some sort of inner prison too terrifying to detail:

...thousands of once illiterate detainees have learned how to read and write. Hundreds more are now studying math, science, geography, civics, Arabic, and English and learning carpentry, bricklaying, and other skills that may enable them to feed their families after their release. They play soccer and Ping-Pong, visit their families, pray, and debate how to accurately interpret the Koran they can now read for themselves.

...after monitoring and assessing the detainees, his team began separating the hard-core Al Qaeda and other militants from the 80 percent or more who had joined the insurgency simply to feed their families or because they had been threatened into cooperating.

The story is built around quotes from the major-general in charge of the prison, his friend/subordinate, a military flack and the major-general's superior officer. Arthur Sulzberger must be so proud of how Miller has bounced back!

[Reader's Digest via Huffington Post]

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<![CDATA[Former 'Reader's Digest' Lady Tells Us How To Live]]> Former EIC of Reader's Digest, Family Circle, Consumer Reports, and Child Jacqueline Leo gets all shouty over at the HuffPo, that repository of nutjob rants, informed political discussion, and celebrity musings. We're sort of not sure what she's talking about, but she does call us out: in her list of "7 Debtly Sins" that humorously (we think?) suggests America tax the "sloppy, stupid and sinful" to get out of debt, we are at #4, under "Wrath: Working for Gawker or some other 'I'm young, angry and hateful' Internet site that contributes nothing to the society. Wasting one's talent is economically sinful." (Hey, it's not like anybody else could even handle all this talent. We can't all publish 12-page-long large-text versions of Grisham novels!) It only gets rantier:

1. Greed: GIST all who followed the herd on Wall Street into the sub-prime mess. We could start with Stanley O'Neal of Merrill Lynch who walked away with over $160 million of investors' money after tossing Merrill to the wolves. And Charles Prince of Citigroup, whose chairman, Bob Rubin, had to go hat-in-hand to Dubai to get some oil money to bail out Citi after they nearly went bankrupt, got over $30 million to say "sayonara." Citigroup will lay off 24,000, increasing the government's unemployment insurance pay-outs and reducing the taxes collected from those individuals. GIST should include the golden parachute payouts, the houses, the cars, the boats, the Rolex watches, and the titanium finished Sub-zero refrigerators of all CEO's who played in the sub-prime sandbox.
If I could follow this, I think I might actually agree.
2. Gluttony: Making Medicare or Medicaid pay for your diabetes because you overeat.
Whoa! Chill the fuck out.
6. Sloth: Living at home with your parents after age 23.

7. Pride: Taking steroids so that your biceps would look like Sammy Sosa's. The steroid scandal is costing the U.S. mega dollars — hearings, special prosecutors endless discovery and testimony. And, of course, the rise of the role model as "cheater."

In conclusion: ???

Stupid and Sinful: How America Can be Number One Again [Huffington Post]

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<![CDATA[Fark makes Reader's Digest]]> rd_mag.jpgFor at least the third year in a row, Reader's Digest has excerpted a few headlines from totally-not-safe-for-work humor/craziness site Fark. After the jump, why you Digg fans should stop snorting into your lattes.

As a former RD contributor back when they had a tech page — typical article: How to shop for a photo scanner so you don't have to fight over Grandma's scrapbook — I know what you're thinking: No one reads Reader's Digest. You'd know better if you had checked Wikipedia first:

The Audit Bureau of Circulation says Reader's Digest is still the best-selling consumer magazine in the United States, with a circulation of over 10 million copies in the United States, and a readership of 38 million as measured by Mediamark Research (MRI). According to MRI, Reader's Digest reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. Global editions of Reader's Digest reach an additional 40 million people in more than 70 countries, with 50 editions in 21 languages including a Spanish language edition called Selecciones.
That's a lot of new Fark fans. Anyway, from page 104:
It's News to Me

Let's face it, the news can be dull. That's where fark.com comes in. They give you the real story, with their own twisted take.

"Study shows three out of four women would rather get a plasma TV than a diamond necklace." In other news, only one if four women can keep her husband from signing her name on surveys.

"Hundred-year-old who entered college in 1925 gets degree." Claims he had to graduate now because his dad was tired of paying tuition.

"IRS commissioner to head Red Cross." Says getting blood from people should be no problem.

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<![CDATA[Eight million people are still buying Reader's...]]> Eight million people are still buying Reader's Digest every month. [AdAge]

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<![CDATA[Media Bubble: Hassan Elmasry's Campaign]]> elmasry.jpg
  • Read all about Hassan Elmasry, the Morgan Stanley portfolio manager who's trying to take the Times out of Sulzberger family hands, and the man responsible for tearing Pinch Sulzberger a new one at the late February board meeting. (In PowerPoint, no less!) [WSJ]
  • The Times' February numbers give him some great new ammunition. [BW]
  • Amanda Congdon: "I am not subject to the "rules" traditional journalists have to follow." Not with a set like that, sure. [Amanda Congdon]
  • Portfolio: secretive start-up will feature the many ellipses of Tom Wolfe, who is apparently part of a Take Your Father To Work Day program. [NYO]

  • Conrad Black not the world's most honest man, say prosecutors in Chicago trial. [Guardian]
  • Lady Black: You vermin and sluts know who you are. [E&P]
  • Can Ira Glass be as irritating on television as he is on radio? We're guessing yes. [NYT]
  • Life in these United States getting uncomfortable for staff at the increasingly Condefied Reader's Digest. [NYP]
  • Sam Zell takes another shot at buying Tribune, keeping this fucking story alive. [WSJ]
  • Young people much better judges of talent than we had previously given them credit for being. [Boston Globe]
  • Last one out at the Globe, please turn off the lights. [Boston Phoenix]
  • Media buyers cannot get enough KRAUTHAMMER. [WSJ]
  • Conde Nast Media Group president Richard Beckman is so much fun to work for that it's amazing no one wants to do it. [WWD]
  • Life & Style: hell on earth. Hello, it's in New Jersey. [NYP]

    ]]> http://gawker.com/index.php?op=postcommentfeed&postId=245838&view=rss&microfeed=true <![CDATA[Media Bubble: Telephone Screamers]]>

    • A slightly dry sociological bit from the U.K. on why the news is better in Europe than America. [Independent]
    • Helen Thomas regains front row seat in White House Press Room originally given to her during Van Buren administration. [E&P]
    • Who will replace WSJ's Paul Steiger as managing editor? Some white dude, apparently. [Talking Biz News, via Romenesko]
      Cookie's Eva Dillion leaves Conde Nast for Reader's Digest. [FishbowlNY]
    • Celebrity coverage moves magazines, bears defecate in forested areas. [Mediaweek]
    • David Carr on collaborative virtual newsrooms. Do not read while operating heavy machinery. [NYT]
    • Tracy Morgan one more season away from collecting unemployment. [B&C]
    • Anything godlike genius Chris Morris does is worthy of note; this time it's a comedy about suicide bombers. [Independent]
    • Village Voice Media facing insurrection, competition in the O.C. [LAT]
    • Rachel Sklar: not only Canadian and stacked, but "gracious." [AdAge]
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    <![CDATA[Media Bubble: Murdoch-Branson Feud Hots Up!]]>

    • Murdoch (James, but you take what you can get) vs. Branson. RELATED: This Times summary. [NYT]
    • Philly papers accurately assess people's level of patience for them. [NYT]
    • Sale of Reader's Digest a done deal. Mary Berner, waiting in the wings all the while, will be running the show. [MediaPost]
    • The BBC and IBM do a deal to develop Web 3.0 technology, which is at least 1.0 more than we knew was available. [Guardian]
    • Brian Williams' surprise trip to Baghdad has nothing to do with NBC Nightly News' declining ratings, okay? We'll let you know how the ratings were as soon as we hear. [NYT]
    • Gender-equity specialist Dave Zinczenko to bring forth a female version of his Abs Diet bestseller. Expect this one to be longer and less satisfying. [WWD]
    • Nice appreciation of Alexander Chancellor (The Spectator when it was good) from Geoffrey Wheatcroft. [Independent (U.K.)]
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    <![CDATA[Your Grandma's Favorite Mag Worth $2.4 Billion]]> Media acquisition news:

    The Reader's Digest Association, Inc. said on Thursday that it has agreed to be acquired by an investor group led by Manhattan private equity firm Ripplewood Holdings for $2.4 billion, plus the assumption of debt... Pleasantville, N.Y.-based Reader's Digest has been facing an uphill battle since the start of the year. Earlier this month, the publisher of the popular Reader's Digest magazine reported a 9% gain in quarterly earnings that fell far short of Wall Street estimates.
    We've little experience in restructuring, but here's one suggestion for improving profitability: Stop paying $300 a pop for stuff like this:
    Caught up in his lecture on energy, my physical science professor had been writing furiously on the blackboard about horsepower and James Watt, who coined the term. In the midst of his scribbling, the teacher lost his place. He paused, looked at the board and wondered aloud, "Where's Watt?" From the back I called out, "Watt's on second. Who's on first."

    Reader's Digest to be acquired for $2.4 billion [NYB]

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    <![CDATA[Media Bubble: 525,600 Minutes of '60 Minutes,' Nearly]]> &#8226; In new VF, producer Mary Mapes tells her side of Memogate. We can't bring ourselves to read it; perhaps you can. [VF (pdf)]
    &#8226; In war over unauthorized Donald Trump bio, author calls subject a cartoon character; Trump replies by proving the point. [NYP]
    &#8226; CBS News White House reporter John Roberts didn't really mean any sexual innuendo when he called Judge Sam Alito "sloppy seconds." We never would have figured that out if Public Eye didn't get to the bottom of it for us. [Public Eye]
    &#8226; Reader's Digest chairman and CEO retires, looks forward to actually being old enough to read the magazine. [Folio:]
    &#8226; Steve Case finally leaves TWX board; even so, stock still trading in upper teens. [AP via NYT]
    &#8226; "Jeff Gannon" reappears, now as a columnist in the gay press. Shockingly, some gays react bitchily. [E&P]

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    <![CDATA[Christian Slater and Maggie Gyllenhaal Spin for Seniors]]> 20050722rd1000.jpg
    Because we know you're dying to hear about it, a spy reports on last night's look-we're-not-dead-yet party for Reader's Digest:

    I actually did go to the Reader's Digest 1000th issue party last night, and, aside from filling the space with young, relatively hip 20-somethings — i.e., people who have never opened a Reader's Digest, other than by accident — the buzz of the evening centered around Maggie Gyllenhaal and Christian Slater's impromptu DJ sets. Slater, who had clearly dusted off his Pump Up the Volume skillz, selected a healthy dose of Rolling Stones and Talking Heads classics, while Gyllenhaal went with mostly G'N'R and Beck. If there had been actual RD subscribers there, most would have surely perished by Sweet Child O' Mine.

    But that's not saying much. If there had been actual RD subscribers there, of course a few would have died before the night was over. That's just the actuarial tables.

    Earlier: Tonight We're Gonna Party Like It's 1949!

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